If you are a fashion brand implementing an influencer marketing strategy, there are a lot more options for collaboration than a static Instagram image with a lousy tag and "OMG love this skirt" caption (cringeworthy, right!?). In fact, there are a whole bunch of different ways you can collaborate on a creative strategy and mutually beneficial campaign. Here are 10 ways fashion brands can work with influencers, with options for short-term engagements and long-term partnerships across a range of platforms.

Engaging content is crucial to ensure the success of your business because it creates brand awareness, encourages consumer engagement and is great for your SEO. Knowing all of that, you’d be crazy not to get the ball rolling on some good-quality, regular content for your onsite blog and social media channels.

Need some help to make your Instagram account really work for you? If you want to make your Instagram a hub for your community and part of your sales funnel, here are some common mistakes you could be making that are limiting your success on Instagram.

If this is the first time you’ve stopped by our blog – welcome, we’re glad you’re finally here! You might not know much about scrunch, so let me quickly fill you in - scrunch is an influencer marketing platform based on data that bridges the gap between brands and agencies and their influencer marketing campaigns. Marketers use scrunch to discover influencers, track brand mentions, measure results and report on ROI.

Learn how to complete your campaign brief in Scrunch to get the best response from influencers.

In your content marketing strategy, it is not enough to simply be churning out content. That content must be working for you, otherwise, what’s the point? It needs to be driving sales, leads, subscriptions; whatever your business goals are. And to do that, the content must be engaging. It must compel the reader to take action, or at least visit your website again in the hope that they will take action in the future.

Here are our top tips to narrow down the Directory of 20 million influencers to the right influencers for your campaign

Influencer marketing can be a hard mountain to crack, and there are many challenges involved in the process of developing and executing an influencer campaign, including how to work with and brief an influencer to manage expectations during the collaboration process. However, we want to make the process as simple and productive as possible so brands, marketers and influencers can get the most out of influencer marketing campaigns.

If you really want to ace your influencer marketing strategy and outreach like a pro, you need to personalize each and every email you send to an influencer. As we said in our actionable outreach tips, generic, templated emails just don’t cut it anymore. Influencers receive far too many emails in their inbox to worry about “potential opportunities” that are not customized, highly irrelevant, unengaging and don’t make them feel just a little bit special or excited.

Want to know what exactly influencer marketing is and why everyone is talking about it? You’ve come to the right place! In this video Scrunch CEO and Co-Founder Danielle Lewis discusses influencer marketing, why it’s important and how you can find influencers that connect with your target audience.

Bloggers receive so many generic emails - press releases, invitations, randomly get subscribed to newsletters and spam sign up to a new platform. A little bit of care goes a long way when landing in a bloggers inbox. Take the time now to read their ‘about’ section and their last few blogs posts - and weave in a compliment or relate their style to your brand. Investing the time now will massively increase your chance of response and engagement.

As a brand or influencer you can sometimes get caught up in your follower count, but engagement is what you really need to focus on

Why would you even want to find your most popular content on Google Analytics? The top two reasons on our list are to find out what content your audience finds most useful, and to generate more content like ‘our top 10 posts of the year’. The best part about it, is that it takes about 60 seconds to do.

Knowing where to start and what to say can be tricky. So we've created a super helpful guide to get you on your way.

Creating content is like entering the scary world of dating – you want to stand out for all of the right reasons, not the wrong ones. It's hard to stand out from the crowd, especially when the 'crowd' is the entirety of the World Wide Web. To help you navigate the world of content marketing, here are our top tips on creating content that doesn’t get lost in the crowd.

Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.

Hear our Co-Founder and CEO Danielle Lewis' key points from the second Klick Konnect Conference in Hawaii

User-generated content (UGC) is video, audio, imagery and text that is created by users of a product or service and distributed through social media platforms. User-generated content is either organically produced when a user genuinely likes the brand, or it is commissioned as part of a collaborative sponsorship agreement. Both forms of user-generated content are valuable to a business in more ways than one, so here is a closer look at how and why you should be using user-generated content.

Influencer marketing is a great strategy for building brand credibility, whether you are entering the market with a new brand and product, or are an established brand seeking positive PR and brand testimonials. Here, we explore what brand credibility is, how you can use influencer marketing to build credibility and the benefits that come with it.

There are two ways you can approach guest posting as part of your influencer marketing strategy. Either open your blog to submissions and guest posts or start approaching news websites and blogs that talk about your industry and submit your own guest post.