The Scrunch Creator Economy Blog
Insights for Marketers & Creators on how to grow your brand, from the Scrunch team.
Defining Your Influencer Marketing Goals and Shaping Your Strategy Around Them
For some influencer marketing can seem a bit risky. We explain how to achieve your goals
Influencer Marketing Best Practices
Credibility, Trust and Authenticity in Influencer Marketing
5 Ways To Tell If An Influencer Has Fake Followers
Trust us, you don't want to invest in this!
How To Politely Decline A Collaboration
If you've received a collaboration request or pitch that you're just not interested in, here are our top tips to decline politely
What is a Good Engagement Rate on Instagram?
Understand what a good engagement rate is for an Instagram influencer
What is a Good Engagement Rate on Twitter?
Find out how to calculate and make sense of a good engagement rate on Twitter
Actionable Outreach Tips To Get More Replies from Influencers
Reaching out to influencers and not getting the response you hoped for or nothing at all? Here's some advice that can help you up your outreach game
The Definitive Influencer Marketing Glossary of Terms
If you're a brand, a marketer or an influencer, you need to stay on top of the industry lingo!
How To Give Influencers An A+ Experience And Why It’s Important
Make sure you're collaborating with influencers in the best way possible
Influencer Marketing Disclosure Guidelines in the USA: What You Need To Know
Understanding the importance of disclosure, authenticity and transparency in influencer marketing
How to Give Your Brand a TikTok Identity
Let’s start with an important question: if your brand isn’t on TikTok, why not?
How To Write An Impressive Influencer Brief (With A Handy Guide)
Use this influencer briefing guide with actionable top tips and create impressive influencer briefs every time.
10 Hacks Every Social Media Marketer Should Know
With social media being so essential to business, here are 10 hacks that you need to know
Instagram For Business: How Brands Can Use Instagram To Increase Exposure And Drive Sales
Have you added Instagram to your social media marketing strategy? Or, perhaps you're thinking about adding it to your marketing mix? You’re not alone!
Step-By-Step Guide To Influencer Marketing
Here are the steps it takes to create and implement an influencer marketing campaign from end to end
15 Secrets To Driving Epic Traffic To Your Website With Influencer Marketing
We share our deepest and darkest secrets to getting the most out of your website through influencer marketing
SEO for Bloggers
The ultimate beginner's guide to helping your blog and content rank in search engines
How To Start Working As A Micro Influencer
Have a few thousand followers and want to take it to the next level? Read on
Influencer Marketing Best Practices
The influencer marketing best practices you should know to run a smooth influencer campaign
Why Content Marketing is an Essential Part of your eCommerce Success. PLUS 7 Tips to Get You Started.
Content Marketing is an essential weapon in any Marketers arsenal in today’s digital landscape.