Experiential Marketing Specialist
Ashley Furniture Industries
đź“Ť Tampa, FL, USA
đź’» Full-time
đź’° Not provided
Description
Does the thought of taking a company into the Industry 4.0 revolution get you excited?
Do you want to take that excitement and knowledge and work for a world-class organization?
Then apply today to join our team at Ashley Furniture – the World’s Largest Furniture Manufacturer!
Experiential Marketing Specialist
What Will You Do?
The Experiential Marketing Specialist works directly with the Experiential Marketing Manager to help support the overall direction and strategy of experiential initiatives, supporting event marketing and brand activation execution. The position aims to drive awareness and consideration of the Ashley brand, assisting in the day-to-day project management in support of Live Events, Seasonal Influencer Events, and experiential integrations. The Marketing Specialist is responsible for continuous improvement of all major KPIs to meet department goals. This position works closely with internal stakeholders across multiple disciplines and outside agencies to ensure communications and campaigns are aligned with Ashley standards and the overall marketing objectives. They will support team development, including training of new hires.
Assists in the execution of the experiential marketing strategy consisting of Live Events, Seasonal Influencer Events, and experiential integrations.
Requires up to 25% domestic travel, extended hours, and occasional weekends for execution of live events.
Conducts research to ensure strategy is supported with trends and other industry insights.
Partners closely with creative, social media, and media teams to develop and implement marketing strategies, as well as influence their support of brand initiatives.
Coordinate’s vendor and partnership relationships, working closely to meet co-op KPIs through custom-curated programs.
Collaborates with cross-functional partners to develop segmented content to drive a more 1-to-1 relationship with existing customers and prospects.
Provides overall project management and oversees day-to-day marketing activities consisting of vendor outreach, coordination of creative, fabrication and other event elements.
Identifies and drives opportunities to continuously improve marketing and advertising performance, tools, documentation, and processes by analyzing performance and competitive research.
Mentor less experienced team members and participate in the on-boarding of new Associates.
Demonstrates the Company’s Core and Growth Values in the performance of all job functions.
What Do You Need?
2 year’s experience in marketing, required.
Bachelor’s Degree in marketing or related field or equivalent work experience, required.
Excellent understanding of branding, marketing, and advertising principles.
Flawless execution and excellent attention to detail.
Strong project management and presentation skills.
Effectively work in a cross-functional team environment.
Excellent verbal and written communication skills.
Excellent interpersonal skills.
Effective time management and organizational skills.
Works well independently, as well as in a team environment.
Document management system.
Analytical and problem-solving skills.
Maintain confidentiality.
Working knowledge of Continuous Improvement.
Handle multiple projects simultaneously within established time constraints.
Proficient computer skills, including experience with Microsoft Office Suite, internet.
Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice.
Perform under strong demands in a fast-paced environment.
Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect.
Who Are We?
We offer competitive pay and excellent benefits.
We are a multi-billion-dollar company and the largest manufacturer of furniture in the world and offer one of the industry’s broadest product assortments at over 20,000 storefronts in 123 countries.
Growth-Focused is one of our core values, and we are dedicated to helping you grow with us through training, mentoring, and coaching as well as investing in the latest design tools, production equipment and new technologies.
Environmental efforts are a priority as we continually seek to recycle, reuse, and replenish every day.
Millions of dollars are contributed annually to local and national charities as we seek to improve the lives of people around the world.
We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. principals only.
