Social Media Manager
Boston Scientific
📍 Maple Grove, MN, USA
💻 Full-time
💰 Not provided
Additional Location(s): US-MN-Maple Grove; US-MN-Arden Hills; US-MN-Minneapolis; US-MN-Minnetonka; US-MN-Plymouth
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About The Role
The Principal Analyst – Social Media serves as BSC’s leading expert in social media strategy, execution and measurement. The position requires a deep understanding of established and emerging social media channels and their application in delivering marketing and business value. The Social Media Analyst will direct all aspects of the BSC Corporate social media strategy. This includes defining the short-term and long term roadmap enabling BSC to become the Medical Device Industry leader in this field. The Social Media Analyst will collaborate with a wide variety of BSC stakeholders including the Business Units, Corporate Communications, Human Resources and the Global Digital Marketing team.
Develops BSC’s Social Media strategic plan and roadmap with the Director of Digital Strategic Planning Services.
Leads BSC’s global social listening and measurement program, converting social media ‘buzz’ into clear and actionable market insights.
Provides strategic consultation o Business Units and Functional stakeholders , including planning, execution and measurement advice for Physician and Patient Social Advocacy.
Provides strategic direction to the Business Units for Key Opinion Leader ‘Influencer Marketing’ in social channels.
Develops the global & regional plans for social media development (partnering with the Global Digital Marketing Manager).
Plans and executes BSC’s HR social media program efforts.
Supports Corporate Communications social media program efforts.
Cleary and effectively communicates the BSC social media vision and strategy to executive management and business stakeholders.
Develops partnerships with social media vendors providing new organization capabilities.
Defines and implements a common language and framework across BSC for social media planning, execution and measurement.
Remains current on BSC’s business, competitors and customers; making proactive recommendations to improve business advantage via social media platforms.
What We're Looking For
7+ years of overall marketing, communications and or digital experience, with 3-5 years driving customer-centric integrated social media plans in a B2C or B2B environment.
Bachelor’s degree required, ideally in Marketing.
Candidate must have strong digital marketing acumen and a proven track record of developing and selling impactful marketing communication programs that drive business results.
Thorough understanding of digital platforms, channels (email, SEO, SEM, Social, and advertising including programmatic), user experience and content strategy is preferred.
Candidate must also have extensive experience in developing and implementing digital communications programs driving customers through a decision journey.
Preferred Qualifications
Experience building and implementing a new digital plan in medical device, biopharma, healthcare or another regulated field
MBA
Requisition ID: 531523
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.
Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code
2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
