Product Marketing Lead, Emerging Creators & Video

Meta

📍 Los Angeles, USA

💻 Full-time

💰 (Colorado only*) Estimated salary of $190,000/year + bonus + equity + benefits

The Meta Content & Community Partnerships (MCCP) team works with partners across entertainment, creators, public figures, news, sports, community leaders and nonprofits across the family of apps. The team is focused on helping build and grow innovative and meaningful content and community engagement experiences and businesses that deliver sustainable value for our partners in the form of audience, advertising revenue, and conversions. The team works on a wide range of product initiatives, including: Watch, Live, Instagram Video, Reels, Partner Monetization, News, Groups, Charitable Giving, Health and Education. The team also provides horizontal support across these areas for deals, content strategy and planning, audience development, product marketing, creative strategy, scaled outreach, and company-wide efforts like cultural relevance, IP regulation, racial justice initiatives and curation. Meta is seeking to grow its Creator Partner Solutions team within the larger Creator Partnerships organization. The Creator Partnerships team at Facebook works closely with the leading content creators in the world, including creators, public figures, music artists & athletes. This role will focus on working with top public figures & music artists and building programs that drive product adoption and business value. The role will work closely with Strategic Partner Managers, Product Teams, Marketing, Data Analysts, and Media Operations to help Facebook and our partners unlock business value across Meta's family of apps.

Product Marketing Lead, Emerging Creators & Video Responsibilities

• Create exceptional culture and develop outstanding teams with exceptional product marketing skills

• Manage a high performing team of product marketers as they develop solutions that educate and help emerging Creators grow their audience & make a living

• Develop multi-year, annual, and semi-annual plans and hit aggressive company goals

• Partner with in-market teams, marketing, and product leadership to set go-to-market plans, priorities and goals for our emerging Creators

• Distill and surface market feedback that informs product roadmaps across orgs in an effort to continuously improve our offering for Creators

• Shape innovative internal training programs to educate our in-market teams on a growing set of Creator product solutions

• Drive best practice creation & implementation of solutions by channel, and by the key “jobs to be done” for Creators as they grow and earn a living

Minimum Qualifications:

• Bachelor's degree or equivalent

• 8+ years of experience strategy, consulting, general management or marketing experience

• Track record of influencing behavior at all levels across an organization

• Demonstrated experience driving resolution in the context of perspectives

• Organization and people management experience - including setting priorities, problem solving, multitasking and working independently in a workplace

Preferred Qualifications:

• Experience focused on Creators/influence marketing

• Dynamic and flexible leader who is comfortable with a fast-paced, often ambiguous environment

• Proven communication skills with experience educating & inspiring all audiences

• Proven record of mentoring and experience in a client facing capacity & leading a team of performers

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.