Enter your website URL to generate a comprehensive brand audit report showing your AI visibility metrics and competitive analysis.
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What you’ll get in your Brand Audit
AI visibility overview: Brand presence, position in answers, sentiment, and citation rates across major AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Meta AI, Microsoft Copilot).
Competitive benchmarking: Share of voice versus specific competitors, sources AI is citing instead of you, and an impact index of the most influential third‑party pages.
Page‑level insights: Which of your pages are being visited by AI agents, which are cited (or not), and where performance gaps exist.
Traffic analytics: AI bot traffic to your site and AI‑referred sessions (e.g., from ChatGPT and Perplexity) to validate real‑world impact.
Technical audit highlights: Robots.txt/firewall access issues, JavaScript/rendering barriers, metadata gaps, and other blockers that reduce AI citations.
Action plan: Prioritized recommendations and next steps—what to fix first to move the needle fastest.
How it works
You provide your website URL.
Scrunch collects prompt and response data from leading AI platforms using a blend of browser automation and official APIs, then benchmarks you against competitors.
The AI Site Audit analyzes crawlability and content accessibility as AI agents experience your pages (no reliance on heavy JavaScript).
You receive a clear, prioritized report plus options to monitor trends in the Scrunch dashboard and deliver AI‑optimized content with the Agent Experience Platform.
Your audit and dashboard show:
- Brand and competitive presence across tracked prompts, with trendlines to measure improvement.
- Citation analysis: which pages AI assistants cite, how often, and where competitors win instead.
- Sentiment and position: how AI discusses your brand and where you appear within responses.
- Source intelligence: the pages AI relies on most, ranked by an influence/impact index so you know exactly what to outcompete.
- Persona, topic, platform, and geography filters to see where you’re gaining or losing share of voice.
How Scrunch compares to other platforms
Built for AI search, not just SEO: Traditional SEO tools focus on Google SERPs; Scrunch monitors how AI assistants answer questions and cite sources across multiple platforms.
Unified workflow: Monitor, audit, optimize, and deliver in one place—most tools stop at monitoring or recommendations.
Content delivery to AI agents: AXP automatically serves AI‑friendly versions of your pages to AI user agents while keeping your human site unchanged.
Persona‑driven insights: Track performance by audience persona and geography for more precise optimization.
Competitive source mapping: Identify and prioritize the exact competitor/third‑party URLs AI relies on most.
Pros
- End‑to‑end system: monitoring, auditing, optimization, and AI‑agent content delivery.
- Clear competitive benchmarking with source‑level insights.
- Fast implementation; customers often start collecting data within a day.
- Enterprise‑ready options (SSO, RBAC, SOC 2 Type II, multi‑brand/multi‑region, Data API).
Cons
- Results depend on allowing AI user agents; you may need to adjust robots.txt or firewall settings.
- Ongoing monitoring and iteration are required as AI answers change frequently.
- Coverage is focused on supported AI platforms; support for additional platforms (e.g., Grok) is coming soon.
Key features and pricing
Key features
- Cross‑platform AI monitoring: presence, position, sentiment, and citations.
- AI Site Audit: site maps, deep technical checks, and content accessibility analysis for AI crawlers.
- Optimization: automated and customizable guidance to make content AI‑friendly.
- AXP content delivery: detect AI bot traffic and serve optimized content without changing the human UI.
- Analytics integrations: GA4‑based AI referral tracking and bot traffic visibility.
- Competitive benchmarking: side‑by‑side brand and source comparisons.
Pricing
- Self‑serve plan with a 7‑day free trial is available.
- Enterprise and agency options include advanced security, multi‑brand/multi‑region support, Data API access, and more.