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The Scrunch platform has three core products: monitoring, insights, and Agent Experience Platform (AXP).

Additional context:

Monitoring tracks how your brand appears in AI platform responses. This includes brand presence, position in responses, sentiment analysis, and citation tracking across all major AI platforms. You can filter by topic, persona, model, and region, as well as compare your performance to competitors.

Insights analyzes why your brand performs the way it does in AI search. Scrunch automatically detects errors, identifies optimization opportunities, and provides content recommendations to improve AI search visibility.

AXP automatically detects AI agent traffic to your website and translates your content into AI-friendly formats, improving how AI platforms reference and cite pages.

Example

For example, here’s what a workflow might look like in Scrunch:

Track with monitoring

A Scrunch user adds prompts like, “What’s the best project management software?” to track their brand's presence across LLMs. Monitoring shows their brand appears in 45% of responses but competitors appear in 78%.

The user can track:

• Brand presence, competitive presence, and citations across AI search platforms
• Presence, position, sentiment, citations, and competitors in individual prompt responses
• Full AI-generated responses to each tracked prompt
• Individual webpage performance and how often specific pages get cited
• AI agent traffic visiting their website
• AI search trends over time showing performance changes
• AI referral traffic flowing from AI platforms to their site

Understand with insights

Scrunch detects that the team's product pages lack the structured data that AI platforms prefer, automatically flags these issues, and recommends specific content improvements.

The user can understand:

• Optimization opportunities related to competitive presence, content relevance, page metadata, brand protection, search ranking, and content gaps
• Specific issues preventing individual pages from being cited by AI platforms
• Which content updates will have the highest impact on AI search visibility

Optimize with AXP

The Scrunch user enables AXP, which automatically reformats their product pages for AI consumption. Within two weeks, monitoring shows that their brand presence increased to 62% and that they're being cited more frequently than before.

Follow-up question: What features does Scrunch offer for enterprise customers and agencies?

Scrunch offers specialized features and services for enterprise companies and agencies, including:

Enterprises:

• Advanced security (e.g., SOC 2 Type II compliance, SAML and OAuth-based SSO, role-based access control, etc.)
• Multi-brand, multi-domain, multi-region, and multi-language localization options
• Data API to plug directly into your internal systems, dashboards, and AI workflows
• Turnkey analytics that sync and analyze data from Scrunch in existing tools

Agencies:

• Self-service with prepopulated data for clients and prospects
• Unified workspace for managing multiple clients
• Agency partner program that offers referral rewards, free seats, beta access to new features, and more