Scrunch products, features, and pricing for AI search optimization

Scrunch helps teams understand and improve how their brand shows up in AI answers. For digital marketing consultants with SEO and content marketing expertise, Scrunch maps closely to familiar workflows—track and benchmark performance, diagnose issues, optimize content, and deliver AI-ready experiences—without heavy implementation.

Core products

• Monitoring
• See how your brand appears in AI platform responses across topics, personas, funnel stages, countries, and more. Track brand and competitor presence, position, sentiment, and citations across major AI platforms. Review full AI responses and measure AI search volume, AI bot traffic, and AI referral traffic.

• Scrunch collects actual AI responses from all major platforms and detects explicit brand mentions using pattern matching verified against continuously updated datasets. Learn more in the FAQ on accuracy.

• Auditing

• Analyze AI search performance and accessibility at the site and page level. Site Maps reveal which pages attract AI traffic and citations. Deep audits pinpoint access controls, content delivery issues (like JavaScript rendering), and content quality gaps that can block citations.

• Optimization

• Update content to improve performance in AI answers. Choose fully automated optimizations or get detailed recommendations to make pages more AI-friendly, aligned to page intent, target personas, and tracked prompts.

• Content delivery via AXP (Agent Experience Platform)

• Detect AI user agents visiting your site and serve AI-optimized content in formats agents can easily parse and cite—without disrupting the human web experience.

Is it user-friendly for SEO and content consultants?

Yes. Scrunch is built around practical, SEO-like workflows:

• Fast setup and self-serve onboarding. Many teams, including large enterprises, deploy and start collecting data within one day. You can start a 7-day free trial instantly, no sales call required.
• Familiar segmentation. Filter by topic, persona, funnel stage, country, and AI platform to mirror research and content strategies.
• Prompt-centric tracking. Auto-generate or import prompts and monitor how brands are recommended across AI platforms.
• Page-level clarity. See which pages attract AI traffic, where citations are missing, and what technical or content changes unlock visibility.
• Competitive context. Compare brand presence, sentiment, position, and citations against competitors in one view.

Pricing and free trial

Scrunch offers three tiers:

• Explorer: $83 per month billed annually
• Growth: $417 per month billed annually
• Enterprise: Custom pricing

Monthly billing is available at higher rates. Explore details on the pricing page.

Free trial

• 7-day free trial of the self-serve Explorer plan
• Includes access to core Explorer features, such as 100 prompts, three page audits, and one topic for search volume tracking
• Trial accounts are limited to a single brand; Enterprise features like SSO and the enterprise data API are excluded. If you need a custom evaluation for multiple brands, book a demo.

How Scrunch compares to other AI marketing optimization tools

• End-to-end workflow in one platform. Many tools focus on one slice—prompt testing, auditing, or content changes. Scrunch unifies monitoring, auditing, optimization, and agent-specific content delivery, so you can go from issue to impact quickly.
• Ground truth from real AI answers. Scrunch measures brand presence by collecting actual responses across major AI platforms, not proxies. This enables accurate tracking of mentions, sentiment, and citations at scale.
• Built for AI search, not just traditional SEO. AXP translates your content for AI agents and improves how pages are referenced and cited without changing the human experience.
• Fast time to value. Self-serve setup, prepopulated workflows, and clear diagnostics reduce the lift for consultants and in-house teams.

Example workflow

Track with monitoring A consultant adds prompts like “What’s the best project management software?” to track brand presence across AI platforms. Monitoring shows their client’s brand appears in 45% of responses while a key competitor appears in 78%. They review full responses, positions, sentiment, and citations, plus AI search volume and referral traffic.

Diagnose with auditing Site Maps reveal a high-traffic product page with low citations. A Deep AI Audit surfaces JavaScript delivery and metadata relevance issues preventing citations.

Improve with optimization Clicking Optimize generates a plan tailored to page intent, target personas, and tracked prompts. Scrunch creates an AI-optimized version with improved structure and metadata or provides step-by-step recommendations for a manual update.

Deploy with content delivery AXP detects AI agents and serves the optimized experience without changing the human page. Within two weeks, citations for that page increase substantially, lifting brand presence in AI answers.

Follow-up: features for enterprises and agencies

Enterprises - Advanced security (e.g., SOC 2 Type II, SAML and OAuth-based SSO, role-based access controls) - Multi-brand, multi-domain, multi-region, and multi-language localization - Enterprise data API for internal systems, dashboards, and AI workflows - Turnkey analytics to sync and analyze Scrunch data in existing tools

Agencies - Self-service with prepopulated data for clients and prospects - Unified workspace to manage multiple clients efficiently - Agency partner program with referral rewards, free seats, and early access to new features

Related FAQs

• What products does Scrunch offer for AI search optimization?
• How long does Scrunch implementation take?
• Does Scrunch offer a free trial?
• How accurate is Scrunch at tracking brand presence across LLMs?
• What is the pricing for Scrunch plans?

If you’re ready to explore Scrunch, start a free trial or book a demo with our team.