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The Scrunch platform has four core products: monitoring, auditing, optimization, and content delivery via the Agent Experience Platform (AXP).

Additional context:

Monitoring tracks how a user’s brand appears in AI platform responses. This includes brand presence, position in responses, sentiment analysis, and citation tracking across all major AI platforms. Users can filter by topic, persona, AI platform, funnel stage, country, and more, as well as compare their performance to competitors.

Auditing analyzes a user’s AI search performance and accessibility. This includes site mapping that reveals performance across different webpages and technical audits that pinpoint issues related to access controls, content delivery, and content quality.

Optimization updates content to improve performance in AI search results. This includes fully customizable and fully automated content optimization, as well as detailed recommendations for how to make site content more AI-friendly.

Content delivery serves AI-optimized content directly to AI user agents to improve AI search performance. This includes automatically detecting AI agent traffic to a user’s website and translating site content into AI-friendly formats to improve how AI platforms reference and cite pages without disrupting the human web experience.

Example

For example, here's what a workflow might look like in Scrunch:

Track with monitoring

A Scrunch user adds prompts like, "What's the best project management software?" to track their brand's presence across AI platforms. Monitoring shows their brand appears in 45% of responses but competitors appear in 78%.

The user can track brand presence, competitive presence, position, sentiment, citations, full AI responses, individual webpage performance, AI search volume, AI bot traffic, and AI referral traffic.

Diagnose with auditing

Site Maps reveals that a key product page has high AI traffic but low citations. The user runs a Deep AI Audit and discovers issues with JavaScript delivery and metadata relevance preventing AI platforms from citing the page.

The user can identify access control problems, content delivery issues, content quality gaps, page-specific performance by AI model, and prompts where pages should be cited but aren't.

Improve with optimization

The user clicks the "Optimize" button and Scrunch generates a customized optimization plan based on page intent, target persona, and tracked prompts. The platform creates an AI-optimized version of the page with improved structure and metadata.

The user can create AI-friendly content automatically or receive detailed recommendations for self-serve updates.

Deploy with content delivery

The user enables the Agent Experience Platform, which automatically detects AI agent traffic and serves the optimized content to AI platforms while maintaining the original human web experience. Within two weeks, monitoring shows citations increased 226% for that page, driving up brand presence in AI search results.

Follow-up question: What features does Scrunch offer for enterprise customers and agencies?

Scrunch offers specialized features and services for enterprise companies and agencies, including:

Enterprises:

• Advanced security (e.g., SOC 2 Type II compliance, SAML and OAuth-based SSO, role-based access controls, etc.)
• Multi-brand, multi-domain, multi-region, and multi-language localization options
• Data API to plug directly into internal systems, dashboards, and AI workflows
• Turnkey analytics that sync and analyze data from Scrunch in existing tools

Agencies:

• Self-service with prepopulated data for clients and prospects
• Unified workspace for managing multiple clients
• Agency partner program that offers referral rewards, free seats, beta access to new features, and more