What products does Scrunch offer for AI search optimization?
Scrunch offers four core products that work together to improve how your brand shows up across AI platforms:
Monitoring: Tracks brand presence, position, sentiment, and citations in actual AI responses across major AI platforms, with filters for topic, persona, funnel stage, country, and more. Includes competitive benchmarking.
Auditing: Analyzes AI search performance and accessibility with site mapping and technical checks for access controls, content delivery, and content quality.
Optimization: Generates tailored, fully customizable recommendations—or automated updates—to make content more AI-friendly for targeted prompts, personas, and pages.
Content delivery (AXP): Detects AI agent traffic and delivers AI-optimized content to agents while preserving the human experience. Helps AI platforms better reference and cite your pages. Learn more on the Agent Experience Platform (AXP) page.
Track with Monitoring: Add prompts (e.g., “What’s the best project management software?”) to measure your brand vs. competitors across AI platforms. View presence, position, sentiment, citations, full responses, page-level performance, AI search volume, bot traffic, and AI referrals.
Diagnose with Auditing: Use Site Maps and Deep AI Audits to uncover issues like JavaScript delivery or metadata relevance that prevent citations. Identify access control problems, content delivery gaps, and model-specific issues.
Improve with Optimization: Generate a page-specific plan by intent, persona, and tracked prompts. Create an AI-optimized version with improved structure and metadata, or apply detailed recommendations yourself.
Deploy with AXP: Serve optimized content to AI agents without changing the human site. Customers commonly report rapid citation lifts and improved share of voice after deployment.
Is Scrunch user-friendly for digital marketing consultants with SEO and content expertise?
Yes. Scrunch is built for practitioners who need fast insight-to-action:
Self-serve setup and a 7-day free trial so you can validate value quickly—many teams are collecting data within a day.
Familiar workflows: prompts map to topics/journeys, auditing ties page diagnostics to AI outcomes, and optimization outputs are editable and aligned to page intent and personas.
Powerful filtering and segmentation (personas, topics, stages, regions, models) to answer client questions quickly.
Agency-friendly features: unified workspaces, prepopulated data for prospects, and an agency partner program.
How Scrunch’s AI site audit differs from a traditional SEO crawl
Traditional SEO crawlers check technical/web signals (status codes, internal links, metadata completeness) from a search engine perspective. Scrunch’s AI-focused auditing goes further by tying site health directly to AI visibility and citation outcomes:
AI accessibility and delivery: Validates whether AI agents can access, render, and interpret content (including JS delivery, access controls, and bot handling).
Prompt-to-page alignment: Surfaces where your pages should be cited for specific prompts but aren’t, with model-specific diagnostics.
Site mapping to AI performance: Connects sections/pages to brand presence, citations, and sentiment across LLMs—not just crawl pass/fail.
Actionable fixes: Produces optimization guidance tailored to the prompts, personas, and models you track, plus the option to deliver changes via AXP.
In short, Scrunch audits why AI platforms do or don’t cite you—and what to change—rather than only whether a page is technically sound.
How Scrunch compares to other platforms for AI visibility
Scrunch recommends evaluating AEO tools by product features and vendor fit. Key areas where Scrunch is strong:
End-to-end coverage: Monitoring, auditing, optimization, and content delivery in one workflow.
Real response data: Collects actual AI outputs across major platforms to measure brand presence, citations, sentiment, and share of voice.
Depth of analysis: Fine-grained filters, competitive benchmarking, page-level and model-level insights, and automated recommendations.
Execution layer (AXP): Delivers AI-optimized content to agents without disrupting the human site.
Enterprise readiness: SOC 2 Type II, SSO, role-based access, multi-brand/global deployments, and data export/APIs.
Pros:
- Measurable outcomes: Customers report increased citations, improved sentiment, higher share of voice, and AI-referred traffic growth.
- Competitive context: Clear benchmarking vs. competitors across prompts, models, and regions.
- Fast time to value: Rapid setup; many teams collect data in a day.
- Flexible execution: Automated optimization and/or detailed recommendations; optional AXP for content delivery.
- Enterprise and agency features: Security, SSO, multi-brand, global, and partner program support.
Potential trade-offs:
- New operating motion: Success in AI search requires defining a prompt strategy and monitoring cadence.
- Model volatility: AI platform updates can shift results, so ongoing tracking is important.
- Governance for AXP: Delivering AI-specific content benefits from clear content and legal review processes.
- Trial scope: The free trial is time-limited and best used to validate core use cases quickly.
How Scrunch’s AI search monitoring compares to tools like Profound or Peec
While specific capabilities vary by vendor, Scrunch’s monitoring emphasizes:
Actual response collection across major AI platforms, not estimates.
Robust filtering by personas, topics, journey stages, regions, and models.
Built-in competitive benchmarking, citation tracking, sentiment, and share of voice.
A seamless path from monitoring to fixes (auditing/optimization) and delivery (AXP).
Scrunch encourages validating any platform live—ask vendors to create an environment on the fly, configure custom prompts, and demonstrate filtering by business dimensions. For a fair side-by-side, use the evaluation criteria in how to compare AEO tools, and consider a short trial.
Features for enterprises and agencies
Enterprises:
- SOC 2 Type II, SAML/OAuth SSO, role-based access controls
- Multi-brand, multi-domain, multi-region, and multi-language support
- Data APIs and turnkey analytics for internal dashboards and AI workflows
Agencies:
- Self-serve setup with prepopulated data for clients and prospects
- Unified workspace to manage multiple clients
- Partner program with referral rewards, free seats, and early access
Get started
Explore on your own with a 7-day free trial or book a demo to see live monitoring, audits, and AXP in action.