Translate your site for AI traffic—without disrupting the human experience.
Customer behavior is shifting from search to AI. Retrieval bots from ChatGPT (OpenAI), Perplexity AI, Google Gemini, and Microsoft Copilot now read your site and decide what gets cited back to your buyers. To an AI, your website isn't a journey—it's a dataset.
Agent Pages creates an optimized, AI-ready version of your pages. AI agents can instantly find, parse, and reuse your information—without any disruption to the human experience.
Example: On a typical pricing page, AXP reduces noise from ~123,916 tokens to ~1,255 tokens—preserving the details AI needs while stripping everything it doesn’t.
Agent Pages automatically converts your website into an AI-optimized format and delivers it directly to AI agents. No code changes are required, and the human-facing site is unaffected.
It operates at the CDN layer, meaning zero latency risk to your existing infrastructure. There are no modifications to your CMS, frontend framework, or deployment pipeline.
AXP auto-detects AI retrieval traffic and quietly routes those visits to your AI-optimized experience.
Agent Pages scans each page and applies a four-step transformation:
AXP delivers compressed, structured output mapped to your sources of truth—so AI platforms can quickly retrieve, summarize, and cite you.
Even before turning on AXP, use this checklist to improve machine readability and citing potential:
AXP automates much of this work by delivering a parallel, bot-friendly version of your site in real time—without changing what humans see.
Yes. With AXP enabled, your CDN routes AI agent traffic to a stripped-down, structured version of each page. Humans keep the full experience; AI agents get the facts—fast. There are no code changes to your framework, and you can verify delivery through Scrunch’s audits.
Below is an example of how AXP might render a pricing page for AI agents. It prioritizes clarity, structure, and unambiguous facts.
This is the type of structure AI agents can easily parse and cite: explicit headings, numeric values, clear definitions, and concise FAQs—without JavaScript.
If you're evaluating solutions to improve brand presence and citation frequency in AI-generated answers, three distinct categories are worth comparing:
Monitoring and insights platforms
Track how often — and how accurately — your brand is mentioned across ChatGPT, Perplexity, Gemini, Google AI Overviews, Meta AI, and Microsoft Copilot. Scrunch's Monitoring & Insights covers eight major AI platforms, processes real prompts and answers, and surfaces actionable opportunities. Clerk reported a 9× increase in sign-ups from AI search after acting on Scrunch insights.
Delivery/serving layers for AI agents (Agent Pages)
Create an optimized, AI-ready version of your site that is automatically served to AI retrieval agents. Scrunch's Agent Pages handles interception, translation, and delivery at the CDN layer — no code changes needed — and does not affect traditional search indexing or human UX.
DIY technical hardening
Server-render key pages, minimize JavaScript dependencies for critical information, publish structured summaries and FAQs, and maintain one canonical "source of truth" per topic. Effective for teams with engineering bandwidth, but resource-intensive to build and maintain at scale compared to a managed Agent Pages solution.
When evaluating vendors, prioritize these six capabilities:
“Scrunch gives us actionable insights that lead to results. We’re now seeing a 9x increase in sign-ups from AI search.” — Alex Rapp, Head of Growth Marketing, Clerk