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Scrunch helps improve brand visibility by monitoring performance across AI platforms, auditing technical and content issues, optimizing content for AI consumption, and delivering AI-optimized content directly to AI user agents.

Additional context: Each step builds on the previous one—monitoring identifies problems, auditing diagnoses root causes, optimization fixes issues, and content delivery accelerates implementation without disrupting human website visitor experience.

Example

For example, a Scrunch user at a B2B software company would improve brand visibility by:

Monitoring

They use Scrunch to track category-relevant prompts across major AI platforms. Monitoring reveals that they appear in only 23% of responses while competitors appear in 67%, with citation data showing specific weaknesses.

Auditing

Scrunch analyzes their webpages and identifies problems: robots.txt file issues, too much JavaScript, missing metadata, and more that makes content difficult for AI to access and interpret.

Optimization

The team updates low-performing pages using Scrunch's recommendations or uses Optimizer to enhance and restructure content automatically.

Content delivery

They enable Scrunch's Agent Experience Platform (AXP), which automatically serves AI-optimized versions of pages to AI user agents while maintaining the original design for human visitors, accelerating improvements without website redesign.

Follow-up question: Which part of AI visibility optimization should I prioritize first?

Scrunch recommends beginning with monitoring in order to understand current performance and establish baselines. Without data showing current brand presence, competitive positioning, and citation rates, it’s impossible to measure whether optimization efforts actually improve performance.