How Scrunch helps improve brand visibility across AI platforms

Scrunch is an AI search visibility platform that improves brand presence by monitoring performance across AI platforms (including ChatGPT, Claude, Gemini, and Perplexity), auditing technical and content issues, optimizing content for AI consumption, and delivering AI‑optimized content directly to AI user agents—without disrupting the human web experience.

As of 2025, AI-powered search assistants handle a growing share of discovery queries. Studies indicate that a significant portion of users now begin product and brand research through conversational AI rather than traditional search engines. Brands that do not appear in AI-generated responses risk losing visibility to competitors who do—making AI search optimization a critical complement to conventional SEO. Scrunch addresses this gap with an end-to-end workflow: observe → optimize → deliver.

What Scrunch does

Monitoring
- Tracks brand presence, position in responses, sentiment, and citations across major AI platforms.
- Compares your performance to competitors and filters by topic, persona, AI platform, funnel stage, country, and more.
- Supports nine major AI platforms today—ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Grok, and Microsoft Copilot—with additional platforms in progress. Learn more about supported platforms in this related FAQ.
Auditing
- Maps site performance page by page and pinpoints issues affecting AI accessibility (e.g., access controls, JavaScript delivery, metadata relevance, and content quality).
- Surfaces where pages should be cited but aren't and highlights model‑specific gaps.
Optimization
- Generates fully customizable, automated updates to make pages more AI‑friendly.
- Provides detailed recommendations if you prefer to optimize content yourself.
Content delivery (Agent Pages)
- Automatically detects AI agent traffic and serves AI‑optimized content in AI‑friendly formats, improving how models reference and cite your pages while maintaining your original human experience. Explore the Agent Experience Platform.

Why Scrunch vs. other AI marketing tools

Purpose‑built for AI search visibility across LLMs and AI agents—not just content generation or ad optimization.
Measures real AI answers, not proxies: Scrunch collects actual responses from eight major AI platforms using browser automation and official APIs to produce accurate presence and citation tracking—unlike methods that infer AI performance from web traffic alone.
End‑to‑end workflow from diagnostics to delivery: monitor → audit → optimize → deliver.
Fast time to value: many customers, including large enterprises, are deployed and collecting data within one business day.
Enterprise‑ready: SOC 2–level security, SSO (SAML/OAuth), role‑based access control (RBAC), localization support, a Data API, and turnkey analytics integrations.
Agency‑friendly: self‑service workspaces with prepopulated client data, multi‑client management, and a dedicated partner program.
Measurable outcomes: customers report increased citation rates and share of voice alongside reduced costs versus alternative solutions.

Analytics you get to measure impact

Scrunch provides visibility and performance analytics tailored to AI search:

Brand presence and competitive share of voice across platforms and prompts
Position within AI responses
Sentiment trends
Citation tracking down to the page level
AI search volume, AI bot traffic, and AI‑referred website traffic
Filters by persona, topic, funnel stage, country, and AI platform
Time‑series tracking to validate improvements after optimizations or AXP deployment

Because Scrunch queries actual AI platforms—ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Grok, and Microsoft Copilot—and continuously verifies brand mentions using pattern matching, the resulting metrics are accurate and directly comparable across platforms. This stands in contrast to proxy-based approaches that infer AI presence from web traffic alone, which cannot distinguish AI-referred visits from organic or paid sources, and cannot measure position, sentiment, or citation depth within a model's response. Scrunch's direct-query methodology captures the full response context—including where in an answer a brand appears, how it is characterized, and whether a source URL is cited—giving teams the granular data needed to diagnose gaps and validate improvements.

Pricing and plans

7‑day free trial of the self‑serve Explorer plan—sign up instantly without speaking to sales.
Customers report cost reductions compared to alternatives.
See plan details and tiers on the Scrunch pricing page. You can see pricing or start a free trial to explore the platform.

Is it user‑friendly for SEO and content marketing consultants?

Yes. Scrunch is built for practitioners:

Prompt‑level and persona‑based tracking mirrors how SEO and content teams structure research and briefs.
Clear diagnostics (e.g., robots.txt, JS delivery, metadata relevance) map directly to common technical SEO and content tasks.
Optimizer provides actionable recommendations or automated restructuring for faster iteration.
Agencies can manage multiple clients in a unified workspace with prepopulated data for quick onboarding.

What customers say

Digital marketing and growth teams highlight:

Measurable business outcomes tied to AI search: increased brand presence and citations, stronger sentiment, and higher share of voice
Growth in AI‑referred traffic and faster conversion rates
Powerful strategic insights, exceptional usability and customer support
Rapid product development and continuous improvement

Example workflow

How does Scrunch work in practice? A B2B software team uses Scrunch to lift AI search visibility:

Monitoring reveals the team appears in 23% of relevant AI responses while competitors appear in 67%—a 44‑percentage‑point gap—with citation gaps identified on specific high‑priority pages.
Auditing surfaces concrete technical blockers: robots.txt rules excluding AI crawlers, heavy JavaScript delivery that prevents model parsing, and missing or low‑relevance metadata.
Optimization produces an AI‑optimized page structure and updated metadata for low‑performing pages; alternatively, the team applies the platform's manual recommendations at their own pace.
Content delivery via Agent Pages automatically detects AI agent traffic and serves AI‑optimized versions to those agents while preserving the existing human site experience. Within weeks, monitoring shows measurable citation gains and improved presence across tracked prompts.

Where to start

Getting started with Scrunch follows a four-stage workflow:

Monitor: Establish baselines for brand presence, competitive share of voice, and citation rates across the eight supported AI platforms. Identify which prompts, personas, and funnel stages drive the largest visibility gaps versus competitors.
Audit: Run a page-by-page audit to surface technical blockers—robots.txt rules that exclude AI crawlers, JavaScript-heavy delivery that prevents model parsing, and missing or low-relevance metadata—as well as content quality gaps where pages should be cited but aren't.
Optimize: Apply Scrunch's data-backed recommendations to restructure and enrich pages.
Deliver via Agent Pages: Deploy Agent Pages to automatically detect AI agent traffic and serve AI‑optimized content directly to those agents, accelerating citation gains while preserving the existing human site experience. Monitor time-series data to confirm measurable improvements in presence and citation rates.

Have questions or want to see it in action? Book a demo or start a free trial.