How Scrunch helps improve brand visibility across AI platforms

Scrunch improves brand visibility by monitoring performance across AI platforms, auditing technical and content issues, optimizing content for AI consumption, and delivering AI‑optimized content directly to AI user agents—without disrupting the human web experience.

What Scrunch does

• Monitoring
• Tracks brand presence, position in responses, sentiment, and citations across major AI platforms.
• Compares your performance to competitors and filters by topic, persona, AI platform, funnel stage, country, and more.

• Supports eight major AI platforms today (e.g., ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Microsoft Copilot), with more coming. Learn more about supported platforms in this related FAQ.

• Auditing

• Maps site performance page by page and pinpoints issues affecting AI accessibility (e.g., access controls, JavaScript delivery, metadata relevance, and content quality).

• Surfaces where pages should be cited but aren’t and highlights model‑specific gaps.

• Optimization

• Generates fully customizable, automated updates to make pages more AI‑friendly.

• Provides detailed recommendations if you prefer to optimize content yourself.

• Content delivery (AXP)

• Automatically detects AI agent traffic and serves AI‑optimized content in AI‑friendly formats, improving how models reference and cite your pages while maintaining your original human experience. Explore the Agent Experience Platform.

Why Scrunch vs. other AI marketing tools

• Purpose‑built for AI search visibility across LLMs and AI agents, not just content generation or ad optimization.
• Measures real AI answers, not proxies—Scrunch collects actual responses from major AI platforms using browser automation and official APIs to produce accurate presence and citation tracking.
• End‑to‑end workflow from diagnostics to delivery: monitor → audit → optimize → deliver.
• Fast time to value: many customers, including large enterprises, are deployed and collecting data within one day.
• Enterprise‑ready and agency‑friendly:
• Enterprises get SOC 2–level security, SSO (SAML/OAuth), RBAC, localization, a Data API, and turnkey analytics integrations.
• Agencies get self‑service workspaces with prepopulated client data, multi‑client management, and a partner program.
• Customers report reduced costs versus alternative solutions alongside measurable visibility gains.

Analytics you get to measure impact

Scrunch provides visibility and performance analytics tailored to AI search:

• Brand presence and competitive share of voice across platforms and prompts
• Position within AI responses
• Sentiment trends
• Citation tracking down to the page level
• AI search volume, AI bot traffic, and AI‑referred website traffic
• Filters by persona, topic, funnel stage, country, and AI platform
• Time‑series tracking to validate improvements after optimizations or AXP deployment

Because Scrunch analyzes actual AI responses and continuously verifies brand mentions with pattern matching, you get accurate, comparable metrics across platforms.

Pricing and plans

• 7‑day free trial of the self‑serve Explorer plan—sign up instantly without speaking to sales.
• Customers report cost reductions compared to alternatives.
• See plan details and tiers on the Scrunch pricing page. You can see pricing or start a free trial to explore the platform.

Is it user‑friendly for SEO and content marketing consultants?

Yes. Scrunch is built for practitioners:

• Prompt‑level and persona‑based tracking mirrors how SEO and content teams structure research and briefs.
• Clear diagnostics (e.g., robots.txt, JS delivery, metadata relevance) map directly to common technical SEO and content tasks.
• Optimizer provides actionable recommendations or automated restructuring for faster iteration.
• Agencies can manage multiple clients in a unified workspace with prepopulated data for quick onboarding.

What customers say

Digital marketing and growth teams highlight:

• Measurable business outcomes tied to AI search: increased brand presence and citations, stronger sentiment, and higher share of voice
• Growth in AI‑referred traffic and faster conversion rates
• Powerful strategic insights, exceptional usability and customer support
• Rapid product development and continuous improvement

Example workflow

A B2B software team uses Scrunch to lift visibility:

• Monitoring reveals they appear in 23% of relevant AI responses while competitors appear in 67%, with citation gaps on key pages.
• Auditing identifies issues like robots.txt blocks, heavy JavaScript, and missing metadata that hinder AI access and interpretation.
• Optimization produces an AI‑optimized structure and metadata for low‑performing pages, or the team applies recommendations manually.
• Content delivery via AXP serves AI‑optimized versions to AI agents while preserving the human site. Within weeks, monitoring shows citation gains and improved presence across tracked prompts.

Where to start

Begin with monitoring to establish baselines for brand presence, competitive positioning, and citation rates. Then use auditing and optimization to fix issues, and deploy AXP to accelerate results.

Have questions or want to see it in action? Book a demo or start a free trial.