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Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.

Additional context: Scrunch uses the appropriate methodology for each AI platform. All data, regardless of collection method, is measured against a large and continually updated dataset of responses collected directly from inside AI platforms to make sure responses are accurately surfaced in Scrunch.

Example

For example, imagine a Scrunch user tracks the prompt, “How can I optimize my brand for AI search engines like ChatGPT?”

Scrunch will use platform-specific methodologies to collect responses across AI platforms and, via machine learning and natural language processing, display results across selected platforms, including:

Aggregate metrics across platforms:

• Competitive presence (including the user’s brand) by percentage over a set time period
• Brand presence in AI responses by percentage over a set time period
• Citations in AI responses (including the user’s brand, third parties, and competitors) by percentage over a set time period

Individual response details:

• Presence: Whether the user’s brand is mentioned in the AI response
• Position: Where in the AI response the user’s brand is mentioned
• Sentiment: Whether the sentiment of the AI response is positive, negative, or neutral
• Citation: Whether the user’s brand’s website is cited
• Competitors: Which (and how many) competitors are mentioned in the AI response

The Scrunch user could then view the full response from different AI platforms, as well as a list of all citations.

Follow-up question: How frequently does Scrunch collect prompt data?

For new prompts being tracked, Scrunch collects AI responses daily for the first 14 days. After that Scrunch shifts to a default 72-hour refresh cadence, but prompts can be refreshed at any time using the “New Response” button.

If data collection is delayed: The time it takes to collect AI responses in Scrunch depends on how many prompts are added and the number of AI platforms they're running against. Data can generally be analyzed within 20-60 minutes for smaller organizations and between 1-12 hours for larger organizations.