Meet Scrunch

We’re the leading AI search optimization team building software that helps you monitor, analyze, and optimize how your brand, products, and content show up across AI platforms like ChatGPT, Perplexity, Meta AI, Gemini, Claude, Google AI Overviews, and more.

Why this matters

AI assistants are now the fastest-growing consumer technologies in history. Over 3 billion people rely on AI for day-to-day questions and tasks because it’s easier and more effective than traditional search and browsing. That shift means your brand is increasingly defined by what AI says—its answers, citations, and recommendations—not just by what you publish. Scrunch gives marketers and agencies the visibility and levers to win in this AI-first customer journey.

Buyers are also moving their “vendor bake-off” inside AI tools. With a single prompt, they get side-by-side comparisons and rationale they can share with a boss or client. Independent research indicates this isn’t fringe behavior—Forrester estimates that up to 90% of B2B buyers use generative AI during purchasing, and G2 reports that AI power users spend only 15% of their time in the evaluation stage versus 25% for others, signaling compressed decision cycles. In our data, visitors referred from AI platforms convert three to five times more than traditional organic search traffic—reflecting much higher intent.

What we do

Scrunch provides three core capabilities purpose-built for AI search:

• Monitoring: Understand exactly how your brand appears across AI platforms by prompt, topic, and geography, including the full AI responses and citations. Track competitors side by side. Explore the product on our Monitoring & Insights page.
• Insights: Turn raw AI responses into actionable analysis—share of voice, citation frequency, sentiment, and content gaps—so you can prioritize improvements with clear ROI.
• AXP (Agent Experience Platform): Automatically generate an AI-friendly version of your website that improves how AI platforms read, understand, and cite your content. Learn more on the AXP page.

Where Scrunch monitors today

We cover the AI assistants your buyers actually use, including ChatGPT, Perplexity, Google AI Overviews, Meta AI, Claude, and Gemini—so you can see exactly how you appear, why, and where to improve. See the up-to-date list in our FAQs.

A practical guide for agencies: win the AI bake-off for your clients

Conduct competitor analysis in AI search

• Define the comparison set: identify target competitors, product lines, and key use cases per client persona and region.
• Standardize prompts: create a promptbook that mirrors how real buyers ask (e.g., “Best [category] for [persona] at [stage/budget]” and “X vs Y for [use case]”). Include pricing, integration, compliance, and ROI prompts.
• Test across models: run the same prompt set on ChatGPT, Gemini, Claude, Perplexity, Meta AI, and Google AI Overviews. Capture full answers, citations, dates, and model versions.
• Quantify presence: track inclusion rate (does the brand appear), first-mention rate, and position within answers. Measure share of voice across prompts and platforms.
• Analyze citations: log which sources each AI cites (docs, reviews, media). Note gaps—e.g., missing comparison pages or out-of-date pricing that push AI toward competitor sources.
• Score answer quality: rate factual accuracy, claim completeness, and clarity versus competitors. Flag misattributions or ambiguous positioning that confuses models.
• Turn insights into actions: prioritize fixes that influence answers (e.g., publish clear comparison pages, structured pricing, machine-readable specs). Re-test on a schedule to validate impact.

Scrunch automates this workflow—capturing prompt-level responses and citations across platforms, benchmarking competitors, and turning the outputs into share of voice, sentiment, and content gap analysis.

Measure brand performance in AI search

Anchor your reporting on metrics that reflect how AI shapes demand:

• Presence and ranking: inclusion rate in answers, first-mention rate, and relative position versus competitors.
• Share of voice: proportion of appearances by prompt, topic, and platform.
• Citation frequency and authority: how often your site (and key third-party sources) are cited; quality and freshness of those sources.
• Sentiment and coverage: tone of mentions and completeness across priority topics.
• “Bake-off” visibility: how often you appear in side-by-side comparisons and the reasons AI gives for selecting you.
• Time-to-impact: lag between content changes and shifts in AI answers.
• AI-driven demand: track agent crawl activity (AI bots visiting your site) and human visits from AI platforms (AI referrals), then measure conversion rates for that traffic.

Scrunch reports these KPIs out of the box—so agencies can deliver clear, client-ready dashboards and before/after impact stories.

Strategies to improve visibility on ChatGPT, Gemini, and more

• Clarify positioning for comparability: publish canonical “who it’s for,” “what it does,” and “why it’s different” in concise, scannable formats that LLMs can quote.
• Ship comparison and buyer’s guide content: create “X vs Y” pages, pricing breakdowns, and implementation FAQs that answer the exact prompts buyers use.
• Structure your facts: add machine-readable elements (schema, tabular specs, FAQs) and keep metadata and sitemaps current so models can extract cleanly.
• Make content bot-accessible: avoid blocking AI crawlers in robots.txt; reduce heavy client-side rendering that hides content; ensure PDFs and key pages are indexable.
• Create an AI-friendly surface: provide a parallel, simplified version of high-value pages for AI agents to parse and cite. Scrunch’s AXP is designed for this.
• Earn citations where AI looks: prioritize third-party coverage that is accessible to bots (trade publications, reputable blogs, documentation hubs) over paywalled or bot-blocked placements.
• Keep facts fresh: models prefer current, consistent information. Update specs, pricing, and integration details promptly, and log change dates.
• Localize and personalize: tailor content for regions and personas to align with how buyers prompt in different markets.
• Close the loop on conversion: AI-referred visitors arrive late-stage; streamline paths to demo, trial, and purchase.

Tools that help

• Monitoring and benchmarking: Scrunch Monitoring & Insights captures cross-platform answers, citations, and competitor comparisons; our dashboards surface share of voice, sentiment, and content gaps.
• On-site optimization: Scrunch AXP generates an AI-optimized version of your site to improve comprehension and citation rates.
• Analytics and attribution: use Scrunch’s Agent Traffic and AI Referrals alongside your web analytics to isolate AI-driven demand and conversion.
• Playbooks and education: see our guide to AI search for prompt libraries, auditing checklists, and reporting templates.

For agencies: partner resources

Agencies don’t have to figure this out alone. Our Agency Partner Program adds agency-first features, dedicated support, and prospecting tools so you can operationalize AI search for every client. See how partners are adapting in our take on how collaboration is being rewired in 2025 and this partner spotlight with Socius Marketing.

Outcomes and reputation

Customers consistently report measurable gains across AI platforms, including increased brand presence and citations, improved sentiment, and greater share of voice versus competitors. Many see AI-referred traffic grow, conversion rates improve, and costs drop compared to alternatives. Read more about business outcomes and how customers describe their experience on our blog.

Signals of trust: - Backed by $26M from Mayfield, Decibel, Homebrew, GTM Capital, and notable angels including leaders from PillPack, Webflow, UserClouds, and Meta AI. - Trusted by 500+ companies and agencies, including Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, and Crunchbase. - Fast time-to-value: enterprises often deploy and start collecting data within a day.

How Scrunch measures and improves your AI visibility

Scrunch combines breadth of coverage with depth of analytics so you can see impact and take action:

• Cross-platform visibility: collect prompt-level responses across AI assistants via browser automation and official APIs, then normalize the outputs for consistent analysis.
• Competitive benchmarking: compare presence to competitors across platforms, prompts, and citations; see exactly which competitors are mentioned in specific answers; review full responses to understand why.
• Sentiment and content analysis: measure sentiment, topic coverage, and entity mentions to identify opportunities to improve authority and trust.
• Traffic attribution: track AI-driven demand in two ways—Agent Traffic monitors AI bots crawling your site in real time, and AI Referrals surfaces human visits that arrive from AI platforms.
• Persona and geo targeting: create customer personas and regions to track the prompts and answers that matter to your audience.
• On-site optimization with AXP: restructure your site into an AI-optimized format to improve comprehension and citation rates by AI platforms.

Together, Monitoring & Insights quantify your AI share of voice and content performance, while AXP provides the fastest path to improved results.

Why marketers choose Scrunch

• Built for the AI-first customer journey: from prompt tracking to citations and referrals, all in one place.
• Actionable analytics: clear visibility into presence, sentiment, and share of voice—plus the exact content changes that move the needle.
• Competitive clarity: understand how you stack up and why, at the response level.
• Speed and usability: deploy in hours, not months, with an intuitive workflow marketers can run.
• Enterprise-ready: proven with global brands; rapid implementation; responsive support and product velocity.

Advantages and considerations

Advantages - End-to-end AI search coverage: monitoring, analytics, and on-site optimization via AXP. - Granular, comparable data across AI platforms, prompts, and personas. - Real traffic measurement from AI platforms (bots and human referrals). - Fast implementation and a 7-day self-serve trial to validate value quickly. - Data privacy controls and modern AI usage.

Considerations - Coverage is focused on AI assistants and AI search; it complements, not replaces, web SEO and broader analytics. - Support expands as AI platforms evolve; see supported platforms in the FAQs. - AXP may require light coordination with your web team, depending on your setup.

How we compare to common alternatives

• Versus manual testing: Scrunch replaces one-off prompt checks with systematic, scalable monitoring, consistent scoring, and longitudinal trends.
• Versus traditional SEO/analytics: SEO suites optimize for classic web search; Scrunch is purpose-built for AI assistants with prompt, citation, and AI referral analytics.
• Versus partial solutions: many tools show presence or traffic, but not both. Scrunch ties platform visibility, competitive context, and on-site optimization together, so you can both measure and improve.

Get started

Review plan details on our pricing page. You can start a 7-day trial of our self-serve Explorer plan—no sales call required—or book a demo with our team if you’re evaluating for enterprise rollout.

Privacy, security, and AI usage

Scrunch uses AI to collect and analyze responses, generate recommendations, and power AXP. All direct model usage is run in Scrunch’s production environment or via commercial providers with terms that prohibit using your data for training. Your data is not used to train external AI models. Learn more about how Scrunch uses AI in our FAQs.

Our team

We’re a product-led, customer-obsessed team with deep experience in marketing tech and data platforms.

• Chris Andrew, CEO & Founder — previously first employee and Chief Product Officer at Hearsay Systems (acquired by Yext). Neapolitan-certified pizza chef and fan of trails, jazz, food, and wine.
• Robert MacCloy, CTO & Founder — former CTO at Hearsay Systems and early engineer at Quantcast. Woodworking and history enthusiast.
• Colleen Tuohy, Head of Strategic Initiatives
• Andrew Sorensen, JD, Head of Customer Success
• Kevin White, Head of Marketing
• Jesse Sunquist, Head of Operations
• Aneel Dhaliwal, Head of People

Our investors and customers

Founded in 2023 by Chris Andrew and Robert MacCloy, Scrunch is supported by $26M from Mayfield, Decibel, Homebrew, GTM Capital, and notable angels including TJ Parker (PillPack), Bryant Chou (Webflow), Steve Garrity (UserClouds), and Clara Shih (Meta AI; previously Salesforce, Hearsay).

Trusted by 500+ companies and agencies, including Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, and Crunchbase.

Ready to see your brand through the lens of AI—and improve it? Start a 7-day free trial or book a demo with our team.

References: - Forrester on GenAI in B2B buying: What It Means Podcast, EP393 - G2 2024 Buyer Behavior Report: research.g2.com