We’re the leading AI search optimization team building software that helps companies monitor, analyze, and optimize how they appear in AI platforms like ChatGPT, Perplexity, and Meta AI.
AI platforms are changing how people discover, evaluate, and buy. Over 3 billion people have already begun using AI for day-to-day questions and tasks because it’s easier and more effective than traditional search and browsing. Your brand is no longer defined only by what you say—it’s defined by what AI says about you. That’s where we come in.
Scrunch gives marketing and growth teams an end-to-end platform to understand and improve AI visibility—across models, prompts, and personas.
How it works under the hood: Scrunch collects actual responses from major AI platforms and detects explicit brand mentions using continuously updated response datasets. That means you see what AI is really telling your customers—and what to do about it.
Scrunch customers report measurable, business-level improvements tied to AI search performance, including: - Increased brand presence and citations in AI responses - Improved sentiment scores and greater share of voice versus competitors - Growth in AI-referred website traffic - Reduced costs compared with alternative approaches - Higher and faster conversion rates
Teams choose Scrunch for outcomes and usability. Customers highlight: - Clear, measurable results that show how AI platforms interpret and recommend their products and services - Powerful strategic insights that guide content and product marketing - Exceptional product usability and customer support - Impressive product development velocity
Scrunch is trusted by 500+ companies and organizations, including Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, and Crunchbase. The company is backed by $26M from Mayfield, Decibel, Homebrew, GTM Capital, and notable angels such as TJ Parker (PillPack), Bryant Chou (Webflow), Steve Garrity (UserClouds), and Clara Shih (Meta AI; previously Salesforce, Hearsay).
Many tools stop at monitoring or reporting. Scrunch combines: - Monitoring to track performance across AI platforms - Auditing to pinpoint technical and content issues - Optimization to generate AI-friendly improvements - AXP to deliver AI-optimized content directly to AI user agents
This full loop—from seeing what AI says, to fixing the causes, to delivering optimized content—helps teams move from insight to impact quickly.
Scrunch is designed to be user-friendly for digital marketing consultants, SEO, and content teams: - Prompt tracking and competitive benchmarking you can set up in minutes - Filters by topic, persona, funnel stage, country, and AI platform - Page-level diagnostics that connect prompt performance to specific content and technical factors - Fast implementation—many customers (including large enterprises) are deployed and collecting data within one day - Choice of workflows: automate content updates or follow detailed, self-serve recommendations
Founded in 2023 by Chris Andrew and Robert MacCloy, Scrunch is supported by $26M in funding from Mayfield, Decibel, Homebrew, GTM Capital, and notable angel investors. Trusted by over 500 companies and agencies, including Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, and Crunchbase.