We’re the leading AI search optimization team, building software that helps organizations monitor, analyze, and optimize how they appear in AI platforms like ChatGPT, Perplexity, Meta AI, and more.
Enable every brand to be accurately and consistently represented in AI. As over 3 billion people turn to AI for everyday questions and tasks, customer decisions are increasingly shaped by what AI says—not just what brands say. We make it possible for companies to see how they show up across AI, uncover insights, and take action to improve outcomes.
Scrunch was founded in 2023 by Chris Andrew and Robert MacCloy.
Chris Andrew, CEO & Founder
Chris is a seasoned SaaS leader, previously the first employee and Chief Product Officer at Hearsay Systems (acquired by Yext). Outside of work, he’s a Neapolitan-certified pizza chef and enjoys trails, jazz, food, and wine.
Robert MacCloy, CTO & Founder
Robert is an experienced technologist and engineering leader. Prior to Scrunch, he was CTO at Hearsay Systems (acquired by Yext) and an early engineer at marketing analytics pioneer Quantcast. He enjoys woodworking and reading history.
Colleen Tuohy, Head of Strategic Initiatives
Scrunch has raised $26M from Mayfield, Decibel, Homebrew, GTM Capital, and notable angels including TJ Parker (PillPack), Bryant Chou (Webflow), Steve Garrity (UserClouds), and Clara Shih (Meta AI; previously Salesforce, Hearsay).
Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, Crunchbase, and more.