How-to guides

Get step-by-step directions for AI search monitoring, optimization, and more.

Featured guides

• How to track brand presence in AI search
  Set up prompts and monitor how often your brand appears across major AI platforms.

• How to track citations in AI search
  Measure which pages AI answers cite and identify top sources by topic.

• How to track if AI bots are visiting your website
  Confirm AI user-agents are accessing your content and what they retrieve.

• How to track if AI search is sending traffic to your website
  Attribute referral traffic from AI platforms in your analytics.

• How to measure AI share of voice
  Compare your presence and citations against competitors for key prompts.

What you’ll learn and measure with Scrunch

Scrunch is purpose-built for AI search (AEO), connecting monitoring, technical audits, optimization, and content delivery (AXP) in one workflow. The guides above help you establish benchmarks and track improvement across:

• Brand presence in AI responses, including position and sentiment, by topic, persona, country, platform, and funnel stage.
• Citations and source analysis, including which pages AI answers cite most and which third-party sources dominate a topic.
• AI referral traffic from platforms like ChatGPT and Perplexity through analytics integrations.
• AI agent traffic to your site, so you can verify that key AI crawlers are accessing your content.
• Share of voice versus competitors for business-relevant prompts.
• Site Audits that surface access, delivery, and content quality issues that limit AI visibility.
• Optimization and AXP to deliver AI-friendly content to AI user-agents without disrupting the human web experience.

Scrunch collects actual responses from major AI platforms and detects brand mentions with pattern matching validated against continuously updated datasets, helping you measure real visibility with high accuracy.

How Scrunch compares

If you’ve evaluated generic AIO/GEO tools, you’ll notice a few differences in Scrunch’s approach:

• End-to-end workflow: Scrunch unifies monitoring, auditing, optimization, and content delivery (AXP). Many tools stop at tracking prompts or citations; Scrunch also helps diagnose issues and deploy fixes.
• Customization beyond “generic prompts”: You can define the prompts, topics, personas, and geographies that matter to your business and filter results accordingly.
• Deeper analytics: Dashboards track competitive presence, citation rate, sentiment, and top sources (including an impact-style index), plus AI referral and agent traffic.
• Technical visibility: Site mapping and deep AI audits pinpoint access controls, JavaScript rendering issues, and metadata gaps that block citations.
• Fast start and flexible adoption: Many customers, including large enterprises, are deployed and collecting data within a day. A 7-day self-serve trial is available on the Explorer plan.

Pros and considerations

What you’ll like: - Accurate, model-level monitoring that analyzes real AI answers across major platforms. - Clear KPIs for AI search: brand presence, citations, AI agent traffic, AI referral traffic, and share of voice. - Competitive benchmarking that highlights which URLs shape AI responses for your topics. - Practical remediation: audits and optimization tools to improve content structure and accessibility, plus AXP to deliver AI-optimized content to agents. - Persona, geography, and funnel filters that align with real go-to-market segmentation. - Options for enterprises and agencies, including security, multi-brand/multi-region support, and workspace management.

Keep in mind: - Results improve with ongoing monitoring and iteration; plan to review trends over 2–3 weeks at a time. - You’ll get the most value by defining a focused set of prompts and topics, then expanding coverage. - Technical accessibility matters; allowlisting AI user-agents and minimizing JavaScript dependence for core content are important to maximize citations. - Advanced capabilities like AXP and deep audits are available when you’re ready, but not required on day one.

Is it a good fit for SEO and content consultants?

Yes. Scrunch aligns with familiar SEO workflows—prompts, sources, citations, competitive gaps—while adding AI-specific capabilities:

• Self-serve onboarding with a 7-day free trial and fast time to value.
• Prompt generation tools and persona/topic filters to structure analysis the way consultants already segment audiences.
• Source-level insights that make it straightforward to reverse-engineer what AI is citing and why.
• Workspace options and prepopulated data for agencies to manage multiple clients efficiently.

Ready to explore? Start a free 7-day trial or book a demo with the team.