How-to guides

Get step-by-step directions for AI search monitoring, optimization, and more—designed to fit modern SEO and content workflows.

At a glance: what you can do right away

With Scrunch, you can sign up and start working in minutes. Many teams, including large enterprises, are fully deployed and collecting data within a day. During your 7-day free trial of the self-serve Explorer plan, you can:

• Set up monitoring: Add your website, auto-generate or import prompts, create customer personas, and track competitors—directly in ChatGPT workflows.
• Analyze performance: See brand presence in AI results, citations, sentiment, and competitive performance.
• Identify opportunities: Use Scrunch Insights to spot optimization opportunities, content gaps, and the specific pages likely to improve AI visibility.

If you’re evaluating Scrunch for an enterprise, free trials are limited to a single brand and don’t include SSO or enterprise APIs. To explore enterprise evaluations, you can book a demo with our team.

Guides library

• Track brand presence in AI search: See where and how your brand appears across AI responses. Read the brand presence guide.
• Track citations in AI search: Monitor which URLs AI systems cite and how often. Read the citations guide.
• Track if AI bots are visiting your website: Understand AI agent traffic and its impact. Read the AI bot traffic guide.
• Measure AI share of voice: Benchmark your visibility against competitors in AI search. Read the share of voice guide.

What Scrunch tracks beyond traditional SEO tools

Traditional SEO platforms focus on web rankings and SERP signals. Scrunch adds AI-specific visibility metrics so you can optimize for how customers discover brands through AI systems. Examples include:

• Brand presence in AI search responses (not just web SERPs).
• AI citations: Which pages get cited by AI models and how frequently.
• AI share of voice across your category and competitors.
• Sentiment within AI responses referencing your brand.
• AI bot traffic to your website (which agents are visiting and when).
• Competitive performance in AI answers to high-intent prompts.

Is Scrunch user-friendly for SEO and content consultants?

Yes. Scrunch is built for practitioners: - Self-serve onboarding with instant sign-up—no need to talk to sales to start a trial. - Fast setup: add your site, import or auto-generate prompts, and create customer personas in minutes. - Clear insights: dashboards for presence, citations, sentiment, and competitive benchmarks. - Step-by-step how-to guides to help you turn findings into action.

If you’re working across multiple clients, Scrunch’s monitoring and insights make it straightforward to standardize prompt sets, compare competitors, and report on AI-specific KPIs alongside your existing SEO and content programs.

Get started free

Try Scrunch with a 7-day free trial of the Explorer plan—no sales call required. Start your free trial.