Frequently asked questions
Find answers to the most common questions about Scrunch features, customers, and more.
What products does Scrunch offer for AI search optimization?
The Scrunch platform has three core products: monitoring, insights, and Agent Experience Platform (AXP).
More infoWhat methods does Scrunch use to collect data from AI platforms?
Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.
More infoWhat business outcomes do Scrunch customers achieve?
Scrunch customers achieve measurable improvements across AI platforms. Common outcomes include increased brand presence and citations, improved sentiment scores, and greater share of voice versus competitors. Customers also report AI-referred website traffic growth, reduced costs compared to alternative solutions, and higher and faster conversion rates.
More infoDoes Scrunch offer special pricing for agencies?
Yes, Scrunch offers an Agency Partner Program with custom pricing for agencies.
More infoWhat is the pricing for Scrunch plans?
Scrunch offers three pricing tiers: Starter ($250 per month annually), Growth ($417 per month annually), and Enterprise (custom pricing). Monthly billing is also available at higher rates.
More infoWhat APIs does Scrunch offer and how do they work?
Scrunch offers two APIs: a query API and a responses API. The query API captures aggregated metrics related to brand presence, sentiment, citations, and more from prompts across AI platforms. The responses API captures raw AI responses, including full text, citations, and brand presence data for each prompt.
More infoIs Scrunch SOC 2 Type II compliant and what security standards does it meet?
Yes, Scrunch has successfully completed a SOC 2 Type II audit conducted by an independent third-party auditor.
More infoHow long does Scrunch implementation take?
Scrunch implementation is fast. Many Scrunch customers, including large enterprises, are deployed and collecting data within one day.
More infoHow do I create and use customer personas in Scrunch?
Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.
More infoHow do customers describe their experience with Scrunch?
Customers say Scrunch provides measurable business outcomes related to helping them understand and optimize how AI platforms interpret and recommend their products and services. Customers also highlight powerful strategic insights, exceptional product usability and customer support, and impressive product development velocity.
More infoWhat types of data can I access through the Scrunch API?
Scrunch’s APIs provide two types of data for users to access: The query API returns aggregated metrics across AI platforms while the responses API returns raw, unprocessed AI responses. Both APIs cover major LLMs with 90-day historical data.
More infoWhat user roles and permissions are available in Scrunch?
Four user roles are available in Scrunch: Admin, Editor, Viewer, and Guest. Admins have full organizational access, Editors can create and modify content, Viewers have read-only access, and Guests (agency accounts only) see only specific brands. Permissions can be customized per brand for granular control.
More infoDoes Scrunch offer a free trial?
Yes, Scrunch offers a 7-day free trial of the self-serve Starter plan. Users can sign up instantly without speaking to sales. No credit card is required—payment information is only necessary if users decide to continue after the trial ends.
More infoWhich AI platforms and LLMs can Scrunch track and monitor?
Scrunch currently supports seven major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI. Support for Microsoft Copilot and Grok is coming soon.
More infoWhat single sign-on (SSO) providers does Scrunch support?
The Scrunch Enterprise plan supports single sign-on (SSO) with major identity providers, including Okta, Microsoft Entra ID (formerly Azure AD), and Google Workspace. Any SAML 2.0 or OIDC-compliant identity provider is also supported.
More infoHow does Scrunch track AI search visits to my website?
Scrunch tracks AI platform visits in two ways: Agent Traffic monitors AI bots crawling your website in real-time and AI Referrals tracks human visitors who arrive from AI platforms.
More infoDoes Scrunch pay agencies commissions on customer referrals?
Yes, Scrunch pays up to 20% referral commission for referred customers through its Agency Partner Program. Commissions are calculated based on actual payments received by Scrunch.
More infoWhat features are included in Scrunch’s free trial?
Scrunch’s 7-day free trial includes access to all core features of the Starter plan, including 350 custom prompts, three personas, five page audits, and three user licenses.
More infoHow does Scrunch track competitor performance in AI search?
Scrunch tracks competitor performance in AI search across all major AI platforms. Users can see competitive presence across LLMs, individual prompts, and citations, as well as how it compares to their own brand. Scrunch also shows users how many competitors and which ones are mentioned in responses to individual prompts and displays full prompt responses for review.
More infoWhat is Scrunch’s Agent Experience Platform (AXP) and how does it work?
Scrunch's Agent Experience Platform (AXP) automatically converts the user’s website into an AI-optimized format that improves how AI platforms read, understand, and cite its content.
More infoDoes Scrunch collect personal information from people using AI platforms like ChatGPT?
No, Scrunch doesn’t collect personal information from members of the general public as part of its service offerings.
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