Use this page to get a clear view of Scrunch’s capabilities, plans, and how it differs from other AI marketing optimization tools.
What Scrunch does
Scrunch is built for AI search and answer engine optimization. It helps you understand how AI platforms interpret and recommend your brand—and improve that performance—through four core products:
- Monitoring: Track brand presence, position, sentiment, and citations across major AI platforms. Filter by topic, persona, funnel stage, country, and more, and benchmark against competitors. See Monitoring & Insights
- Auditing: Map site performance across pages and run technical audits to pinpoint access, delivery, and content issues that affect AI visibility.
- Optimization: Generate or receive recommendations to make content more AI-friendly, fully automated or fully customizable.
- Content delivery (AXP): Detect AI agent traffic and serve AI-optimized content directly to AI crawlers without disrupting the human web experience. Learn about AXP
Scrunch collects actual AI responses using a mix of browser automation and official platform APIs, so you can analyze real answers, sources, and citations—not proxies.
Supported AI platforms
Scrunch tracks and monitors eight major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. Support for Grok is coming soon. You can compare aggregate performance across platforms and then filter by each model to see where visibility diverges.
How Scrunch compares to other AI marketing optimization tools
If you’re evaluating AI search/AEO solutions, here’s how Scrunch typically differs:
- End-to-end workflow: Most tools focus on monitoring or content tweaks. Scrunch pairs multi-LLM monitoring and auditing with native optimization and AXP-based content delivery, so you can diagnose and act in one platform.
- Ground truth data: Scrunch analyzes full, real AI responses and citations across platforms, giving clear visibility into brand presence, competitive share, placement within answers, and sentiment.
- Built-in competitive benchmarking: Track competitive presence and citations across prompts and platforms, identify gaps, and see exactly which competitors are mentioned and why.
- AI-friendly content delivery: AXP translates pages into AI-consumable formats and serves them directly to AI agents—especially valuable for JavaScript-heavy sites where crawlers struggle.
- Enterprise readiness: SOC 2 Type II compliance, SSO (Okta, Microsoft Entra ID, Google Workspace, plus any SAML 2.0/OIDC provider), robust roles/permissions, exports, and APIs.
Plans, pricing, and trials
Brands: Core at $250/month; Enterprise with custom pricing.
Agencies: Agency Core at $500/month; Agency Enterprise with custom pricing.
Free trial: 7-day free trial of the self-serve Explorer plan; sign up instantly without speaking to sales. During the trial you can monitor prompts, run page audits, and explore AI search trends. Start a free trial or read details on what’s included in the trial and how upgrades work on the free trial FAQ.
For full plan details and inclusions, visit Pricing.
Implementation, security, and integrations
Fast setup: Many customers, including large enterprises, are deployed and collecting data within one day.
Security: Scrunch has successfully completed a SOC 2 Type II audit conducted by an independent third-party auditor.
SSO: Enterprise SSO with Okta, Microsoft Entra ID, Google Workspace, and any SAML 2.0 or OIDC-compliant identity provider.
Data access: Export via CSV and APIs. Scrunch offers a Query API (aggregated metrics like brand presence, sentiment, and citations) and a Responses API (raw AI responses with full text, citations, and brand presence).
AI traffic analytics: Agent Traffic monitors AI bots crawling your site; AI Referrals tracks human visitors arriving from AI platforms via GA4.
Results customers report
Customers commonly report:
- Increased brand presence and citations in AI answers
- Improved sentiment scores and higher share of voice vs. competitors
- Growth in AI-referred website traffic
- Reduced costs versus alternative approaches
- Higher and faster conversion rates
Customers also highlight strong strategic insights, intuitive product usability, responsive support, and fast product development.
Who it’s for
Enterprises: Multi-brand, multi-region, and multi-language support; SSO; APIs; and turnkey analytics to connect Scrunch data to internal tools.
Agencies: Unified multi-client workspace, guest access roles, special pricing via the Agency Partner Program, and monetization options from pass-through to packaged services.