Scrunch AI FAQs

Find clear answers about Scrunch’s products, pricing, coverage, implementation, and the outcomes customers report.

What Scrunch offers

Scrunch is purpose-built for AI search optimization with an end-to-end workflow:

Monitoring: Track how your brand appears in AI platform responses—brand presence, position, sentiment, and citations—across major AI platforms. Filter by topic, persona, AI platform, funnel stage, country, and more, and benchmark against competitors. Learn more on Monitoring & Insights.
Auditing: Diagnose AI search performance by webpage and topic. Site maps and technical audits pinpoint access-control issues, content delivery problems (e.g., JavaScript-heavy pages), and content quality gaps.
Optimization: Update and structure content to perform better in AI results. Choose fully automated optimization or detailed, self-serve recommendations.
Content delivery (AXP): Serve AI-optimized, bot-friendly content directly to AI user agents without disrupting the human web experience. AXP detects AI traffic automatically, supports pre-rendered delivery, and makes JavaScript-heavy sites crawlable. Explore the Agent Experience Platform.

For a deeper feature tour, see What products does Scrunch offer for AI search optimization?

Pricing and plans

Brands: Core at $250/month; Enterprise with custom pricing
Agencies: Agency Core at $500/month; Agency Enterprise with custom pricing
Free trial: 7-day trial of the self-serve Explorer plan—no sales call required. Start a free trial or view pricing.
Agencies can access special pricing via the Agency Partner Program. See Does Scrunch offer special pricing for agencies?

How Scrunch compares to other AI optimization tools

If you're evaluating AI marketing and AEO (answer engine optimization) tools, Scrunch differentiates itself in several concrete ways:

Multi-LLM coverage and real responses: Scrunch tracks the same prompts across eight major AI platforms and collects actual AI responses (not proxies) to measure brand presence, placement, sentiment, and citations.
Competitive benchmarking across answer engines: Compare your share of voice and citations versus competitors across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI.
End-to-end workflow: Move from monitoring to diagnostics (auditing) to optimization, then deploy directly to AI agents with AXP—closing the loop faster than point tools.
Content delivery to AI agents: AXP serves bot-friendly HTML and pre-rendered pages to AI crawlers and makes JavaScript-heavy sites accessible—capabilities many traditional SEO tools don’t address.
Measurement depth: Track placement within responses, Influence Score for citation quality, change over time, and AI referral traffic attribution.
Enterprise readiness: SOC 2 Type II compliance, SSO with Okta, Microsoft Entra ID, and Google Workspace, role-based permissions, and APIs for direct data access.
Fast time to value: Many customers are deployed and collecting data within one day.

For a buyer’s lens on tool selection, see How should I compare different answer engine optimization (AEO) tools?

Data collection, coverage, and accuracy

Collection methods: Scrunch uses multiple methodologies to gather prompt data from platforms like ChatGPT, Perplexity, and Google AI Overviews, including browser automation and official platform APIs. See What methods does Scrunch use to collect data from AI platforms?
Platforms supported: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI; Grok support is coming soon. See Which AI platforms and LLMs can Scrunch track and monitor?
Accuracy: Scrunch detects explicit brand mentions from actual model outputs using pattern matching verified against continuously updated response datasets. See How accurate is Scrunch at tracking brand presence across LLMs?
Languages and regions: Track prompts in any language and any country. See Does Scrunch support international prompt tracking and multiple languages?

Measuring and improving AI visibility

KPIs to track: Brand presence, citations, AI referral traffic, AI agent traffic, and competitive share of voice. See What benchmarks or baselines are useful when evaluating AI search performance?
Placement and sentiment: Analyze brand placement (top/middle/bottom) and sentiment (positive/mixed/negative) in responses.
Citations and influence: Identify which sources are cited, prioritize by Influence Score, and monitor citation consistency.
Trends over time: Analyze across custom date ranges to separate real trends from one-offs.
Competitors: Track competitive presence across platforms and prompts, and view full responses to see where competitors outperform you.
Traffic attribution: Connect GA4 to attribute AI referrals and use Agent Traffic to see real-time AI bot visits via CDN/hosting integrations.
Prompt strategy: Estimate prompt coverage with X topics × Y (5–8) questions each, then compare results across platforms using identical prompts.

Customer outcomes and feedback

Customers report measurable gains tied to AI search performance, including increased brand presence and citations, improved sentiment, and greater share of voice versus competitors.

Additional outcomes include growth in AI-referred website traffic, lower costs compared to alternatives, and higher and faster conversion rates.

Customers also highlight strategic insights from the platform's reporting. Strong product usability, responsive support, and fast product development velocity are frequently cited in customer feedback.

Explore: - What business outcomes do Scrunch customers achieve? - How do customers describe their experience with Scrunch?

Implementation, security, and governance

Implementation speed: Many teams (including large enterprises) deploy and start capturing data within one day. See How long does Scrunch implementation take?
Security: SOC 2 Type II certified. See Is Scrunch SOC 2 Type II compliant and what security standards does it meet?
SSO: Okta, Microsoft Entra ID, Google Workspace, plus any SAML 2.0 or OIDC-compliant provider. See What single sign-on (SSO) providers does Scrunch support?
Roles and permissions: Admin, Editor, Viewer, and Guest (agency-only) with per-brand granularity. See What user roles and permissions are available in Scrunch?
APIs and exports: Query API (aggregated metrics) and Responses API (raw outputs with citations and brand presence), plus CSV export and 90-day historical coverage. See What APIs does Scrunch offer and how do they work? and What types of data can I access through the Scrunch API?

For agencies

Pricing and program: Special agency pricing, up to 20% referral commissions on customers you refer, and a multi-client workspace so you can manage all clients in one place. See Does Scrunch pay agencies commissions on customer referrals? and Is Scrunch a good AEO tool for agencies managing multiple clients?

Get started

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