The easy traffic days of old-school SEO are over. That has brands spooked.

Digital marketing agency Big Leap uses Scrunch to help its clients navigate the new norm of AI search and win new business in the process.

“I would recommend Scrunch to any other agency. I’ve honestly recommended Scrunch already to other businesses that we're not even working with. I found it to be such a powerful platform that I want everyone to have that kind of visibility.”
—Tyler Brown, Head of SEO & AI, Big Leap

You can’t manage what you can’t measure

“Should I be worried”?

That was the question Tyler Brown, Head of SEO & AI at Big Leap, kept hearing from clients.

The source of their anxiety was the explosive popularity of tools like ChatGPT—and how usage could impact their search performance (something since proven out by huge drops in organic search volume across industries).

Brands can’t build a modern search strategy in the dark, and Tyler’s clients had zero visibility into how they were showing up across AI platforms.

So he started hunting for tools that could help, ultimately evaluating six vendors.

None had the breadth of data that he was looking for, let alone persona-based tracking—a top priority for his clients.

Until Scrunch.

“Our main challenge was the fact that we had blind spots in the AI and large language model space. So when we found Scrunch, it really provided us with the data that we needed to make the right decisions for our clients.”
—Tyler Brown, Head of SEO & AI, Big Leap

There’s an easy mode for AI search

Scrunch puts everything Big Leap needs to help its clients boost AI search performance in one interface, from automating monitoring and insights to transforming site content into an AI-friendly format.

Among other things, Tyler can now easily track:

• AI traffic: How much traffic a client’s website gets, which platforms are responsible for the most traffic, whether this traffic indicates buying intent, and which webpages are most popular.
• AI citations: How often clients’ webpages are linked to as citations in AI responses.
• Competitor performance: How clients stack up against industry competitors for specifics prompts and topics.
• Prompt analytics: How clients show up in actual AI answers--by prompt, topic, or persona and over different timeframes.
• Persona-based outputs: How different AI platforms personalize responses for different personas.
• Technical optimization: How technical hiccups--robots.txt problems, indexing issues, and so on--may be hurting AI search discoverability.

Tyler’s an especially big fan of Scrunch’s sentiment and share of voice analyses.

The former helps him understand how different AI platforms perceive client brands—and how positive or negative sentiment trends over time. The latter helps him understand which competitors clients should be aware of and how to go about eating up their market share.

With multi-client management and a unified admin view, monitoring multiple brands and switching between client accounts is a breeze.

The result? Time saved for Tyler and more qualified traffic landing on his clients’ websites.

“The traffic is much more informed and converts at a much higher rate. We find average engagement time on our clients’ websites is extremely high. For some clients, it's in the 8-to-10-minute range, whereas traditional Google search is more in the 2-to-3-minute range.”
—Tyler Brown, Head of SEO & AI, Big Leap

Better data equals better business

Big Leap doesn’t just use Scrunch for analysis—it also uses it for acquisition.

The sales team regularly pulls data from Scrunch to beef up its prospecting efforts, providing future clients with a taste of the insights they can expect from the agency.

With a free prospecting license available to agency partners, Tyler can add customers to the platform in advance of pitches in order to show them where they’re winning, where they’re losing, and how Big Leap can help.

Learn how Scrunch’s Agency Partner Program helps you lead clients through the AI-first customer journey.