Agency partners: Help clients navigate the AI-first customer journey
Hundreds of agencies rely on Scrunch to manage AI search visibility for their clients. Scrunch is purpose-built for multi-client, AI-first work.
Trusted by over 500 companies, including Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, and Crunchbase.
Why Scrunch for agencies
Scrunch explains the why behind AI results. The platform tracks brand presence, performance, and competitive position across major LLMs — including ChatGPT, Google Gemini, and Perplexity — from a single workspace built for agency-scale work.
Built for multi-client workflows
- Self-serve mode: Instantly spin up new client or prospect environments with prepopulated competitor tracking, persona mapping, and topic generation.
- Bulk imports: Migrate client data at scale via CSV, keyword conversion, or AI-generated prompts.
- One view for every brand: Manage all the brands you’re working with from a single, unified workspace—no logging in and out.
“Scrunch showed us exactly what AI was seeing—and what we were missing. It was like flipping on a light switch. Within weeks, we went from invisible to cited right alongside the biggest players in the space.”
— Danilo Vaccalluzzo, Digital Marketing Manager, BairesDev
What sets Scrunch apart from other platforms
- Built for AI search, not just traditional SEO: Scrunch tracks brand presence in AI assistants by collecting actual responses from major AI platforms and detecting explicit brand mentions. This provides high-accuracy visibility into how brands show up in AI results.
- Action to match the insights: Scrunch’s Agent Experience Platform (AXP) delivers AI-optimized content to AI agents visiting your site—so you can influence how agents understand and cite your brand.
- Agency-grade management: A single workspace for all clients, role-based access, and prospecting licenses make it easy to pitch, onboard, and operate at scale.
- Fast time to value: Many customers, including large enterprises, deploy and start collecting data within one day.
- Open by design: Data API access lets you connect Scrunch to internal systems, dashboards, and workflows.
Agency Big Leap reports significant time savings by managing all clients from one unified workspace. B2B agency Stratabeat used centralized management and daily monitoring to drive over 260% gains in AI visibility for its clients.
Is it user-friendly for SEO and content consultants?
Yes. Scrunch maps to familiar SEO and content marketing workflows.
- Familiar inputs: Map personas and topics, import keywords via CSV, and convert existing SEO keyword lists into AI prompt tracking.
- Clear reporting: Share reports through tools such as Looker Studio. Role-based permissions give clients brand-specific Guest access without exposing other accounts.
- Guided recommendations: Scrunch's AI suggests prompt tracking additions, flags competitive gaps, and recommends content restructuring and enrichment.
Key features and pricing
Scrunch covers four core capability areas.
- Monitoring: Track brand presence, share of AI, and competitive positioning across leading LLMs.
- Auditing: Identify gaps in how AI agents perceive and answer questions about your brand.
- Optimization: Receive recommendations to improve AI visibility across intents and personas.
- Content delivery (Agent Pages): Deliver AI-optimized content directly to AI agents to improve how they interpret your pages.
Scrunch offers two starting points for agencies.
- Free trial: A 7-day free trial of the self-serve Core plan — no sales call required.
- Agency Partner Program: Special agency pricing, a free seat on any referred client account, prospecting licenses, and referral commissions up to 20% (calculated on payments received by Scrunch).
Explore options and details on the pricing page or start your free trial.
Pros and cons
Pros
- Purpose-built for AI search visibility, using response-based tracking across major AI platforms for high-accuracy results.
- Agent Pages lets agencies act on insights by delivering agent-optimized content directly to visiting AI agents.
- Multi-client management from one workspace with role-based permissions.
- Fast implementation — many teams begin collecting data within one day of deployment.
- Open ecosystem with Data API access and flexible reporting integrations.
Cons
- New KPIs to learn: AI visibility and share-of-AI differ from traditional SEO rankings and may require stakeholder education.
- Agent Pages deployment can require coordination with web and SEO teams to align content delivery.
- AI search best practices evolve rapidly; ongoing iteration is recommended as the landscape changes.
Reputation and results
- Trusted by 500+ companies, from early-stage startups to large enterprises such as Lenovo, Penn State University, and Crunchbase.
- Backed by Sitecore.
- Stratabeat achieved 260%+ improvement in AI visibility for clients using Scrunch's centralized monitoring.
- Big Leap reports measurable operational efficiency gains from managing all client accounts in one workspace.
- Scrunch uses AI internally to power data collection, prompt recommendations, and Agent Pages content optimization.
Explore agency stories on our customers page and the blog.
How agencies monetize Scrunch
- Pass-through technology cost within existing retainers.
- Offer an agency-branded AI search product using Scrunch.
- Use Scrunch as strategic infrastructure to grow retainers and win new accounts.
Agency Partner Program benefits
- Data API access for custom integrations.
- Referral rewards up to 20% for new customers.
- Prospecting license to spin up pitch environments independently.
- Free seat on any referred client account.
- Dedicated go-to-market support for training, pitch prep, and co-selling.
- Co-marketing fund and non-monetary support for events and thought leadership.
- Early product previews and beta access.
- Social awareness boost for posts that mention Scrunch.
Apply for special agency pricing and benefits on the Agency Partner Program page.
Get started