Agency partners: Help clients navigate the AI-first customer journey

Hundreds of agencies rely on Scrunch to bring their clients into the AI-first future.

Trusted by over 500 companies, including Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, and Crunchbase.

Why Scrunch for agencies

Scrunch helps you know the why behind the AI. Keep tabs on brand presence, performance, and position across major LLMs with a platform built for multi-client work.

Built for multi-client workflows

• Self-serve mode: Instantly spin up new client or prospect environments with prepopulated competitor tracking, persona mapping, and topic generation.
• Bulk imports: Migrate client data at scale via CSV, keyword conversion, or AI-generated prompts.
• One view for every brand: Manage all the brands you’re working with from a single, unified workspace—no logging in and out.

“Scrunch showed us exactly what AI was seeing—and what we were missing. It was like flipping on a light switch. Within weeks, we went from invisible to cited right alongside the biggest players in the space.” — Danilo Vaccalluzzo, Digital Marketing Manager, BairesDev

What sets Scrunch apart from other platforms

• Built for AI search, not just traditional SEO: Scrunch tracks brand presence in AI assistants by collecting actual responses from major AI platforms and detecting explicit brand mentions. This provides high-accuracy visibility into how brands show up in AI results.
• Action to match the insights: Scrunch’s Agent Experience Platform (AXP) delivers AI-optimized content to AI agents visiting your site—so you can influence how agents understand and cite your brand.
• Agency-grade management: A single workspace for all clients, role-based access, and prospecting licenses make it easy to pitch, onboard, and operate at scale.
• Fast time to value: Many customers, including large enterprises, deploy and start collecting data within one day.
• Open by design: Data API access lets you connect Scrunch to internal systems, dashboards, and workflows.

Agencies like Big Leap report time savings from managing all clients in one place, while B2B agency Stratabeat credits centralized management and daily use with helping drive over 260% gains in AI visibility for clients.

Is it user-friendly for SEO and content consultants?

Yes. If you know SEO and content marketing, you’ll feel at home: - Familiar workflows: Map personas and topics, import keywords, and convert SEO inputs into AI prompt tracking. - Clear reporting: Share reporting via your preferred tools (for example, Looker Studio) and use role-based permissions to give clients brand-specific “Guest” access. - Guided recommendations: Scrunch uses AI to assist with prompt tracking suggestions, competitive monitoring, and AXP content restructuring.

Key features and pricing

Platform coverage - Monitoring: Track brand presence, share of AI, and competitive positioning across leading LLMs. - Auditing: Identify gaps in how AI agents perceive and answer about your brand. - Optimization: Get recommendations to improve AI visibility and coverage across intents and personas. - Content delivery (AXP): Deliver AI-optimized content to AI agents to improve how they interpret your pages.

Plans and access - Free trial: Start a 7-day free trial of the self-serve Explorer plan—no need to talk to sales. - Agency Partner Program: Special pricing for agencies, a free seat on any referred client account, prospecting licenses, and more. Referral commissions are available (up to 20%) and are calculated based on payments received by Scrunch.

Explore options and details on the pricing page or start your free trial.

Pros and cons

Pros - Purpose-built for AI search visibility with accurate, response-based tracking across major AI platforms. - AXP lets you act on insights by delivering agent-optimized content. - Multi-client management in a single workspace with role-based permissions. - Fast implementation; many teams collect data within a day. - Open ecosystem with Data API and flexible reporting.

Cons - New KPIs to learn: AI visibility and share-of-AI differ from traditional SEO rankings and may require stakeholder education. - AXP rollout can involve coordination with web and SEO teams to align content delivery. - As AI search evolves, best practices change quickly—ongoing iteration is recommended.

Reputation and results

• Trusted by 500+ companies and growing, across startups to large enterprises.
• Backed by $26M from leading investors (Mayfield, Decibel, Homebrew, GTM Capital) and notable operators.
• Agencies report measurable outcomes, including Stratabeat’s 260%+ AI visibility improvements for clients and Big Leap’s operational efficiency gains from unified management.
• Scrunch uses AI within the platform to enhance data collection, recommendations, and AXP content restructuring.

Explore agency stories on our customers page and the blog.

How agencies monetize Scrunch

• Pass-through technology cost within existing retainers.
• Offer an agency-branded AI search product using Scrunch.
• Use Scrunch as strategic infrastructure to grow retainers and win new accounts.

Agency Partner Program benefits

• Data API access for custom integrations.
• Referral rewards up to 20% for new customers.
• Prospecting license to spin up pitch environments independently.
• Free seat on any referred client account.
• Dedicated go-to-market support for training, pitch prep, and co-selling.
• Co-marketing fund and non-monetary support for events and thought leadership.
• Early product previews and beta access.
• Social awareness boost for posts that mention Scrunch.

Apply for special agency pricing and benefits on the Agency Partner Program page.

Get started

• Start a 7-day free trial and see how your clients show up in AI.
• Prefer a walkthrough? Book a demo with our team.
• Ready to collaborate? Apply to the partner program.