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Kevin White

Kevin White

List of posts authored by Kevin White

How Tinybird 3x’d brand mentions on AI platforms

Cameron Archer, Head of Growth at Tinybird, built his career on technical content and SEO. Now he’s betting his career on AI search. This is the story of how Cameron grew Tinybird’s share of voice on...

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A biased guide to buying products for AI search (aka AEO/GEO buyer's guide)

There’s a new user experience (i.e., AI platforms) taking the world by storm. And CEOs, execs, boards, and especially marketers all want to know how to make sense of it, how to measure it, how to refi...

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A better way to answer: “How’s our brand showing up in AI?”

☝️That’s a question board members and CEOs are asking their marketing teams. We're fixing that for you with data visualization in Scrunch far more intuitive, customizable, and shareable.

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How Big Leap turned AI search anxiety into reliable retainer fuel

“Should I be worried”? That was the question Tyler Brown, Head of SEO & AI at Big Leap, kept hearing from clients.

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Every prompt in its right place

We’re now giving you complete control over how topics, tags, models, and stages are mapped to the prompts you’re tracking with Scrunch. Not only that, we’ve made it possible to categorize many prompts...

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Not All AI Traffic is Equal: How to Spot the Bots That Drive Revenue

In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin.

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