Over the last decade we’ve penned MANY an article about the trends in Influencer Marketing… what to do… what not to do… what’s changed over the years and what we are seeing in the moment as we manage campaigns for our brand and agency clients.

It’s only the end of Q1 in 2024 and already there’s a BIG ONE we need to discuss.

Welcome to the Creator Economy, where vloggers, gamers and TikTok stars alike are making bank by monetising their passions.

As we enter Creator Economy 2.0, fuelled by AI and global connectivity, opportunities abound in this thriving ecosystem whether you're a creator or a brand.

In 2023, there has never been a better time to start a Creator business. There has never been so many tools to make getting started so quick, easy and cheap.

Now don’t get me wrong, starting is the easy part. But if you don’t do that, then you’ll never get to your goal. So we hope this list inspires you to just get started!

Jeff Bezos (founder & CEO of Amazon) most famously said:

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

The explosion of The Creator Economy has also seen the rise of a tonne of new companies that serve the ecosystem. Anything and everything you can think of to support all types of Creator Economy businesses.

Reinforcing that it’s never been a better time to start your Creator business.

To compete online in 2023, brands need to start adopting a Creator mindset.

Did you know that more than 95 million posts are shared on Instagram every day?

And that’s just one channel. These posts are all competing for consumer attention.

OK, I’m going to be honest with you for a quick second. Building followers is not easy. It’s not easy if you are a Creator, or even if you are a brand.

But there are several things you can do to grow that are well within your control.

They just take a little, consistent effort. OK, a lot of consistent effort.

But if it’s your business, then it’s worth it, right?!

I know what you’re thinking. When did this happen? LOL. Us too.

At some point in the last couple of years, through the madness we all experienced, we stopped calling them Influencers and started calling them creators. And we started talking about The Creator Economy.

Yep. In fact, there’s never been a better time to be a Creator. Even if you are starting from scratch today.

A lot of people interested in becoming influencers/creators look at individuals who’ve been on socials for a long time that have amassed hundreds of thousands of followers and think that that’s what they need to achieve FIRST, before they can start actually making money as a creator.

And it’s just not true. It’s a myth built on the outdated model that you need brand sponsorships to support yourself as a creator.

As Influencers rise in popularity as an important marketing channel for brands, they are also becoming more and more savvy as they realise they are actually business owners.

This new development and creativity amongst the Influencer community opens up new opportunities for brands to collaborate in a more integrated and authentic way.

In 2021, all we heard about was TikTok! Everyone wanted to know if their brand should have a presence on the platform, whether it was safe AND what the deal was with TikTok Influencers. Here's the low down.

We often get asked how service-based businesses can utilise influencers. And like always, we always fall back to thinking about your customer.

The best marketers capitalise on key retail and holiday dates. Ensuring their content, products and promotions are aligned with their consumers and the market. And they plan in advance.

From a digital marketing point of view, brand safety is a set of actions designed to safeguard a brand from being associated with harmful, questionable or off-brand content when advertising online.

With the extraordinary popularity of Influencer Marketing in the consumer marketing space, it’s no wonder that B2B marketers are taking notice and starting to leverage the strategy for themselves.

If you’ve read any of the Scrunch blog articles, you won’t be surprised to know that the Influencer Marketing industry is completely unregulated.

To help demystify who’s who in the Influencer zoo, we’ve broken down the 5 different types of Influencers.

With the explosion of Influencer Marketing over the last few years many brands have asked the question, are they too late? Is it too expensive and difficult to ‘get in’ to Influencer Marketing and really drive impact for your brand’s growth?

Expert Influencers are exactly what you think they are. Experts.

What is best when it comes to influencer relationships and collaborating?