Search changed in 2025.

It wasn't a small shift. The whole system got rebuilt from the ground up.

At AlchemyLeads, we've always worked hard to stay ahead of algorithm updates. But something bigger happened last year.

Search stopped being about 10 blue links. Instead, it became about AI-generated answers.

We knew our tools had to change, too. We needed to stop optimizing for keywords and start optimizing for answers.

That's why we added Scrunch to our agency workflow. The platform helped us move from traditional SEO to generative engine optimization, or GEO.

The results have been significant.

We've changed how we keep current clients happy. We've also transformed how we pitch new ones. In fact, Scrunch helped us close three major enterprise contracts in Q4 of 2025.

Here's how we're using Scrunch to help our clients and win over big prospects.

How we use Scrunch for client success

Our clients want more than a No.1 ranking in Google now. They want to be the answer that ChatGPT or Gemini gives when someone asks a question.

Scrunch helps us make that happen.

Setting a real baseline

First, we establish where our clients actually stand. We use Scrunch to benchmark their AI visibility against top competitors.

This moves us past guesswork. We can see the hard data and know exactly how often our client gets cited in relevant prompts compared to everyone else in their market.

Managing topics and subtopics

Once we know the baseline, we dig into topics and subtopics in Scrunch. This lets us see specifically where we're winning. It also shows us where we're silent.

When we find gaps, we can shift resources immediately. We don't waste time guessing what needs work. The data tells us.

Learning what users actually ask

The prompt reporting dashboards in Scrunch have been eye-opening for us. These reports show us the exact phrases and questions people type into AI platforms.

We often discover subtopics that traditional keyword research missed completely. Sometimes we find specific user needs that no one in the industry is addressing yet.

This data is gold. We use it to build content that answers those exact questions. Then the AI has what it needs to cite our clients.

Finding trusted sources

The citations report in Scrunch might be our biggest advantage. It helps us understand which sources AI models trust most within a specific industry.

Here's what changed for us: We stopped chasing generic, high-authority links. Instead, we started finding under-the-radar opportunities.

For example, we've discovered competitor site pages that LLMs trust heavily based on Influence Score. Next, we check the backlinks of these pages and secure these specific links. It then creates a domino effect, as visibility goes up across the board.

We also use Scrunch to filter data by customer persona. This way, we're building content for the exact people our clients need to reach. We're solving real pain points instead of just driving traffic.

How we use Scrunch to win enterprise prospects

The old pitch deck doesn't work anymore. Walking in with generic slides and promises of "more traffic" just doesn't cut it.

Now we come armed with something different: Scrunch. We bring a detailed audit of the prospect's AI presence. Usually, they've never seen this data before.

Researching before the first call

We start our research before the discovery call even happens. We upload the prospect's details into Scrunch and the platform gives us deep insights right away. We learn about their competitors and customers as AI sees them.

This often creates a "shock factor" moment in meetings. We can show a prospect that their perceived biggest competitor isn't actually dominating the conversation. Sometimes a smaller, more agile player has quietly taken over the AI narrative. That gets their attention fast.

Finding the white space

Next, we pull up their topical map on Scrunch’s Prompts page. This shows AI queries and concepts they should own in their space.

We look for white space. These are topics where the AI has no good answer yet. And these are topics where the prospect has the authority to step in.

When we identify this white space, we're showing them a clear opportunity. They can become the default source for important questions in their industry.

Closing with AI visibility data

The closer usually comes down to one metric: AI visibility. We show prospects exactly how visible they are compared to their largest competitors across LLMs.

There's nothing more powerful than this moment. Picture showing a CMO a visual where their multi-billion dollar brand is basically invisible. Meanwhile, a competitor is answering 60% of the relevant questions.

That creates urgency. It creates clarity. And traditional SEO metrics just can't match that impact.

The results speak for themselves

Q4 of 2025 was one of our strongest quarters ever. We credit a big part of that success to the clarity Scrunch provides.

The platform helped us shift the conversation. We stopped talking about traffic. We started talking about truth.

This positions AlchemyLeads as more than an SEO agency. We're now the architects of our clients' future in the AI age.

The rules of search have changed.

Brands need to show up where their customers are asking questions. Increasingly, that's in AI platforms like ChatGPT, Gemini, Perplexity, and beyond.

Scrunch helps us show our clients where they stand today. Then we build the strategy that helps our clients be the answer AI gives tomorrow.

Ready to take control of your AI search presence? Talk to our team at AlchemyLeads and let's explore what GEO can do for your business.

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