Scrunch is an AI visibility platform that tracks and visualizes brand performance over time. It filters AI search data by preset or custom date ranges. Trends appear through charts and dashboards across five core views: Home, Prompts Monitoring, Citations, Trends, and Agent Traffic.
Key time-based capabilities include:
Historical data is available for up to 12 months, or back to when your Scrunch environment was first created — whichever is shorter. The Scrunch API retains the last 90 days of data.
Scrunch provides side-by-side competitive visibility across four metrics: brand presence, citations, sentiment, and competitive performance. Each metric can be tracked over time. Filters for persona, topic, or prompt set let you pinpoint which audiences or themes drive shifts in visibility. The Insights feature surfaces optimization opportunities, content gaps, and specific pages to improve AI visibility.
This combination lets you quantify movement in AI recommendations and citations relative to competitors. Measurement is available not just in aggregate, but broken down by the topics and personas that matter most to your business.
Scrunch reports estimated conversation volume for topics over time—derived from monitored prompts and responses across supported AI platforms—so you can see how AI-agent interest evolves.
This differs from traditional keyword tools, which focus on search-engine query volume. Use both together: keyword tools for search demand and Scrunch for AI-agent conversation trends that influence AI answers and citations.
Scrunch is organized into two main product areas:
The Insights layer runs across both areas, surfacing optimization opportunities, content gaps, and pages to improve AI visibility.
Scrunch offers a 7-day self-serve Explorer free trial. Accounts can be created instantly without speaking to sales. Trial accounts are limited to one brand and exclude Enterprise features such as SSO and the enterprise data API.
Implementation is fast. Many customers — including large enterprises — are deployed and collecting data within one day. For plan details and pricing, visit the Scrunch pricing page.