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Does Scrunch show change over time?

  • Also asked as:
  • Can I view historical trends and changes in Scrunch?
  • How do I view changes in my AI search results?

Yes, Scrunch shows change over time throughout its platform. Users can analyze AI search data via customizable date ranges and data visualizations.

Image from Dashboard tab in Scrunch

Example

For example, imagine a Scrunch user wants to view AI search performance trends for a specific time period.

They can simply filter their view of data by clicking the date selector button at the top of the Dashboard, Prompts, Citations, AI Search Trends, or Agent Traffic tabs.

This would allow them to view data using multiple preset options or a custom date range.

Additionally, users can view brand versus competitive presence over time and estimated conversation volume for topics over time as line charts in the Dashboard and AI Search Trends tabs.

Follow-up question: How far back does Scrunch’s historical data go?

Scrunch’s historical data goes back up to 12 months or to when a user first created their Scrunch environment, whichever is shorter.

However, the Scrunch API has a 90-day limitation for data retention, so if users are using API access, they’ll only get the last 90 days.