Does Scrunch show change over time?

Yes—Scrunch tracks and visualizes change over time across the platform. You can filter AI search data by preset or custom date ranges and view trends through charts and dashboards on Home, Prompts Monitoring, Citations, Trends, and Agent Traffic.

For example, you can: - Use the date selector at the top of key tabs to analyze any time period you care about. - See brand versus competitive presence over time. - View estimated conversation volume for topics over time as line charts in Home and Trends.

Follow-up: How far back does Scrunch’s historical data go?

Historical data goes back up to 12 months or to when your Scrunch environment was first created (whichever is shorter). The Scrunch API retains the last 90 days.

Measuring the impact of AI on brand visibility versus competitors

Scrunch provides side-by-side visibility so you can see how you stack up: - Track brand presence, citations, sentiment, and competitive performance, then compare how each metric changes over time. - Filter by persona, topic, or prompt set to understand which audiences or themes drive shifts in visibility. - Use Insights to identify optimization opportunities, content gaps, and specific pages to improve AI visibility.

This combination lets you quantify movement in AI recommendations and citations relative to competitors, not just in aggregate but for the topics and personas that matter most.

How Scrunch measures AI trend volume versus traditional keyword tools

Scrunch reports estimated conversation volume for topics over time—derived from monitored prompts and responses across supported AI platforms—so you can see how AI-agent interest evolves.

This differs from traditional keyword tools, which focus on search-engine query volume. Use both together: keyword tools for search demand and Scrunch for AI-agent conversation trends that influence AI answers and citations.

Key features and pricing

Key capabilities: - Monitoring & Insights: Track brand presence, citations, sentiment, competitive performance, and trends with customizable date ranges and visualizations. - Prompts, personas, and competitors: Add your website, auto-generate or import prompts (including CSV), create customer personas, and track competitors. - Insights: Discover optimization opportunities, content gaps, and pages to improve AI visibility. - AXP (Agent Experience Platform): Deliver AI-optimized content to AI agents visiting your website.

Getting started and pricing: - Free trial: 7-day self-serve Explorer trial; sign up instantly without speaking to sales. During the trial, accounts are limited to one brand and exclude Enterprise features like SSO and the enterprise data API. - Implementation: Many customers, including large enterprises, are deployed and collecting data within one day. - Pricing: See plan details on the Scrunch website. Explore options or move from trial when you’re ready.