We asked, you answered, now we’re delivering: Support for Copilot goes live in Scrunch tomorrow.
We polled our customers on which AI platform to support next. Copilot was the clear winner (don’t worry, Grok fans—you’re next in line).
Lots of people associate Copilot with GitHub's coding assistant. But Microsoft's general-purpose AI chatbot is also integrated with Bing (the No. 2 traditional search engine by market share) and Microsoft Edge (the No. 2 desktop browser by market share).
It pays to take a multi-model approach to AI search. If your brand isn't showing up (or showing up correctly) in Copilot, you're missing opportunities.
Starting tomorrow, Scrunch has you covered.
A quick note on Copilot:
Microsoft has lots of AI tools with the name “Copilot”—GitHub Copilot, Microsoft 365 Copilot, etc.
When we reference it, we’re talking about this chatbot (formerly Bing Chat).
Currently Copilot doesn’t offer live, real-time retrieval from the web. It pulls information from the Bing search index.
Which makes it an open question about how different the underlying models/contexts, and therefore responses, are if you were to ask a question of Microsoft's general purpose AI assistant versus Microsoft 365 Copilot or another variation.
Consider us your copilot for Copilot
So, what do we mean by “support” for Copilot?
Everything you'd expect, from real-time monitoring to actionable insights.
Monitoring
Know exactly how your brand appears when users ask Copilot a question.
For example, say you’re a streaming service like Disney+. When someone asks, “What’s the best streaming service?”, you can see whether your brand is mentioned and where it ranks compared to competitors like Netflix and Amazon Prime Video.
You can use Scrunch to track:
- Brand presence across Copilot, including mentions, position, sentiment, and citations
- How you perform for specific topics and prompts (and see real-world responses)
- How you perform filtered by different personas, buying stages, regions, and more
- How you perform compared to competitors
- Referral traffic to your website from Copilot
- How often Copilot is training on and indexing content from your site
Insights
Learn which sites Copilot loves most—and where you’re missing out.
For instance, say you’re an air carrier like Spirit Airlines. Copilot cites your competitor's blog for “What’s the most affordable airline for domestic flights?” You can learn why, as well as get actionable tips on how to improve your visibility, from beefing up content relevance to updating titles and descriptions.
You can use Scrunch to see:
- Which domains are most frequently cited in Copilot responses, including your brand, your competitors, and third-party sources
- Automated recommendations for how to optimize content and update metadata to improve visibility in Copilot
- Website errors that may prevent Copilot from consuming your content
Cover every AI surface your customers use
Starting tomorrow, you can log in and add Copilot to your LLM watchlist, right alongside ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI.
Track all of your prompts in Copilot or only specific ones with just a few clicks.
Next up: Grok. Then more platforms based on what you tell us. Because the more AI surfaces you monitor, the more opportunities you capture.
Our product roadmap is customer feedback in action. Keep the requests coming.
Reach customers across every AI platform with Scrunch
Track your brand in Copilot and every other major LLM. Start a 7-day free trial or get in touch to see how you can monitor and optimize AI search from one command center.