Scrunch product updates, features, and how we compare
Scrunch is a marketing platform built for the AI search era. It helps you see how your brand shows up across major AI platforms, uncover what’s driving visibility, and take action by delivering AI-optimized content to AI agents.
What you can do with Scrunch
Monitor brand visibility in AI
Track brand presence, citations, sentiment, and share of voice versus competitors across platforms like ChatGPT, Gemini, Copilot, Perplexity, and Google AI Mode.
Access insights that flag optimization opportunities, content gaps, and technical changes to improve AI visibility. Scrunch also surfaces hidden competitors with Suggested Competitors and highlights trending topics with AI Search Trends.
Diagnose how AI consumes your site and where it struggles using Site Maps, then prioritize fixes.
Deliver AI-optimized content with AXP
Use the Agent Experience Platform (AXP) to deliver a parallel, AI-friendly version of your site to AI agents visiting your pages—so agents can retrieve the right facts and cite you more often.
Measure impact and traffic
Tie visibility to traffic with Agent Traffic Monitoring and a Google Analytics integration (see the March and “Reintroducing Agent Traffic Monitoring” updates). Track domain-level analytics, time-series performance, and export views for reporting.
How Scrunch measures brand visibility in AI
Ground-truth data collection
Scrunch collects actual AI responses from major AI platforms and detects explicit brand mentions using pattern matching verified against continuously updated response datasets. This approach underpins accurate tracking of presence, citations, sentiment, and competitive share of voice.
Purpose-built analytics
Dashboards and time-series views help you see changes in brand visibility, competitor movement, and content performance over time. Features like domain-level analytics, custom tags, filtering, and improved exports streamline analysis and reporting.
Traffic correlation with Agent Traffic Monitoring and Google Analytics connects AI exposure to site visits from AI agents.
Why teams choose Scrunch
End-to-end workflow for AI search
Scrunch covers monitoring, auditing/insights, optimization, and content delivery via AXP—so you can go from “what’s happening” to “what we’re fixing” to “what AI agents now consume” in one platform.
Fast to implement
Many customers, including large enterprises, are live and collecting data within one day.
Accurate, platform-wide coverage
Scrunch’s method of collecting real AI responses and analyzing them for brand mentions and sentiment provides reliable coverage across leading AI platforms.
Enterprise-ready foundations
Enterprise features like SSO and a data API are available on enterprise plans. During trials, accounts are limited to a single brand and selected enterprise features are disabled.
What customers achieve
Customers report measurable outcomes across AI platforms, including:
- Increased brand presence and citations
- Improved sentiment scores
- Greater share of voice versus competitors
- Growth in AI-referred website traffic
- Reduced costs compared to alternative approaches
- Higher and faster conversion rates
How customers describe working with Scrunch
Digital marketing and communications teams highlight:
- Measurable outcomes tied to how AI platforms interpret and recommend their products and services
- Powerful strategic insights that inform content and distribution
- Exceptional product usability and customer support
- Impressive product development velocity that keeps pace with rapid changes in AI search
Pricing and free trial
Scrunch offers a 7-day free trial of the self-serve Explorer plan. You can start instantly without speaking to sales. During the trial, accounts are limited to a single brand and enterprise-only features (like SSO and enterprise data API) are not included. Learn more about what you can do in the trial on the free trial FAQ.
For plan details and billing, visit the pricing page. You can also book a demo to explore enterprise options.
How Scrunch compares in the AI marketing stack
Scrunch is purpose-built for AI search—not traditional SEO or generic AI tooling. Distinct capabilities include:
- Real AI-response collection for accurate presence, citation, and sentiment tracking across major platforms
- AXP for delivering AI-optimized content directly to AI agents visiting your site
- A unified workflow spanning monitoring, insights, optimization, and delivery
- Rapid deployment and ongoing coverage expansions (e.g., Copilot, Google AI Mode, Gemini, ChatGPT Shopping)
Reputation and momentum
Scrunch has raised $26M from leading investors (Mayfield, Decibel, Homebrew, GTM Capital) and notable operators, underscoring strong market confidence.
Enterprise and agency teams use Scrunch to navigate AI-first customer journeys and report the outcomes and experience noted above.