If your brand isn’t showing up in AI search—or is getting beaten by competitors for the prompts you care about—it’s because something is influencing the LLM: citations.

When you identify citation sources that you want to get mentioned in, you have two options:

• Manually reach out to every source to negotiate an addendum.
• Let a purpose-built technology like Noble do it for you.

We’re big fans of Noble here at Scrunch. In fact, we’re customers ourselves. And starting today, we’re officially partners.

There’s a gap between knowing which citation sources matter in AI search and actually getting mentioned in them. We want to help our customers close it.

Here's how you can use Scrunch and Noble to uplevel your citation strategy.

See which citations matter in Scrunch

LLMs don't crawl and rank. They cite and summarize.

Scrunch helps you see which citation sources matter most with a click.

Each time we collect an AI response, we scan it for the full list of URLs cited, which pages contributed to the response, whether a user’s (or competitor’s) brand appears on those pages, and which topics the content relates to.

We break down citation share by owner (i.e., your brand, competitors, or third parties) and show you the top-cited domains for the prompts you’re tracking.

For every source—whether filtered by website domain or webpage URL—you can see:

• Total citations
• Unique prompt count
• Citation consistency rate
• Brand or competitor mentions
• Brand-relevant topic coverage
• Influence Score (calculated by multiplying the unique number of prompts by the percentage of responses that have cited the source)

All of this data can be sliced and diced based on timeframe, prompt type, custom tags, persona, country, topic, platform, funnel stage, and citation owner.

You'll see exactly which sources are most influential for the prompts you care about and whether those sources are competitive or not (aka your roadmap for boosting brand visibility in AI search).

Automate brand mentions with Noble

Reaching out to publishers one by one to request brand mentions doesn’t scale. It can take dozens of steps and several hours spent over weeks of time to do this manually for one mention.

Noble automates the entire process.

After syncing data from Scrunch, Noble will handle publisher outreach, negotiation, payment, and reporting.

Using your website, reviews, and other public sources, Noble drafts relevant content for the publisher to include. Optionally, you can upload sales call recordings, case studies, and other content to inform the suggested insert.

Either way, you have final sign-off. From there, Noble’s software keeps you updated as new brand mentions roll in.

No complicated tech stack integrations or intake forms. No manual research, outreach, or follow-ups.

Just the brand mentions you want—whether it’s five or 500-plus—delivered on autopilot.

You can let Noble do the heavy lifting, then see your visibility lift in Scrunch.

Go from insight to placement at scale

Scrunch helps you understand exactly where you stand in AI search, what's driving those results, and what to do next.

But securing placement in cited sources is a different challenge.

Using Scrunch and Noble, you can get visibility into which citation sources will move the needle for your brand and start scaling your citation strategy, minus the manual outreach grind.

Ready to secure citation placements faster, smarter, and easier? Get in touch.

And stay tuned for more partnership announcements soon. We’re actively building an ecosystem of Scrunch-approved technologies to help our customers improve their AI search performance at scale.

Build a better citation strategy with Scrunch and Noble

Show up in the sources that influence LLMs. Schedule a call with the Scrunch team to learn more about how we work with Noble or visit Noble’s website to see its solution.