How Stratabeat delivered 260%+ AI visibility gains for clients in under 2 months

You can’t make data-driven decisions about AI search if the data you need is locked up inside ChatGPT, Gemini, and other AI platforms.

B2B marketing agency Stratabeat uses Scrunch to unlock AI search intel for clients at scale—and win over new prospects in the process.

“In terms of helping our clients increase their brand visibility in LLMs, it's been nuts. Scrunch has really helped us to deliver massive visibility gains for our clients.”
—Tom Shapiro, Founder and CEO, Stratabeat

Homegrown tools have a growth ceiling

Tom Shapiro, founder and CEO of Stratabeat, built his first website before Google was a gleam in Larry Page and Sergey Brin’s eyes.

When it comes to navigating digital marketing transformations, this isn’t his first rodeo.

So when GenAI started gaining widespread attention, he moved fast to add generative engine optimization (GEO) to his 15-year-old agency’s list of services.

The team started building its own tools to track AI search performance, but there were speed bumps: lots of overhead, lots of upkeep, and lots of bug bashes.

Cue the vendor bake-offs.

“We evaluated over 10 different products, and it was unanimous internally at Stratabeat: We all loved Scrunch. It was a very easy decision. Scrunch was more comprehensive than other solutions. The fact that you had a really great UX was just icing on the cake.”
—Tom Shapiro, Founder and CEO, Stratabeat

Survey says: Scrunch is the solution

Tom felt like the team had been trying to do GEO in the dark. Getting Scrunch was like turning on a light.

Now the team’s in the platform every single day, switching between different client accounts all from one workspace.

Stratabeat typically tracks somewhere around 50-100 non-branded prompts for a given client, grouping them by topic area before drilling down into data at the prompt level. The ability to build and track custom prompts (that the Stratabeat team constructs based on actual voice of the customer research) in Scrunch is a major differentiator.

Brand presence across LLMs, share of voice versus competitors, response position, answer sentiment, citations—everything necessary to run a gap analysis is available right out of the box.

Once it's got a pulse on performance, the team maps its findings to the client’s website to see which content needs to be augmented or created from scratch.

This past year, Tom found that many brands were panicked about the rise of AI search. Their instinct was to try to boil the ocean and gain visibility for every conceivable topic.

But with data from Scrunch, the Stratabeat team can show them the value of staying laser-focused on a small number of topic areas that truly matter to their business.

And with the ability to slice and dice results based on topic, funnel stage, and more, proving the ROI of this approach is a breeze.

“Using Scrunch, within minutes we're able to drill down and see exactly which citation sources really matter for a given client. All of that is crystal clear with Scrunch.”
—Tom Shapiro, Founder and CEO, Stratabeat

Fish with spears, not nets

Focus is the name of the game for citations, too.

When Tom looks around LinkedIn, he sees people talking about massive data studies that offer insights like, “Reddit is important to AI search” and “You should invest in YouTube if you want to get cited.”

In other words: generic, high-level conclusions that aren’t really actionable for his clients.

The reality? Many of the publications cited for the prompts Stratabeat is tracking are very niche and industry-focused.

With Scrunch, Tom can see exactly which citation sources are most important to different brands, industries, and topics, then bucket them out by value (i.e., which ones are most common across multiple high-value prompts).

From here it’s a matter of getting his clients mentioned in those sources or crafting content to win the citation.

As a bonus, citation data in Scrunch also acts as a PR roadmap of sorts. Stratabeat can see which third-party sites are cited most for the prompts its clients care about and work to develop partnerships with those entities.

“With Scrunch, we can identify quite a number of opportunities that our prospects’ current agencies are overlooking. We often tell them things that their current agency has never told them. And that's one of the key reasons why we win deals—we go deeper with the data.”
—Tom Shapiro, Founder and CEO, Stratabeat

You can’t argue with triple-digit growth

The results have been outstanding, both for Stratabeat and its clients.

Tom can point to multiple clients across industries that have seen 100% to 260%-plus gains in AI visibility in as little as two months—and in topic areas that actually align to commercial goals:

A product discovery and ecommerce optimization software company went from 18% brand visibility for tracked non-branded prompts to 65% (the closest competitor stalled at 34%).
A B2B FinTech SaaS company went from 1% visibility for tracked non-branded prompts to 40%.
A semantic AI platform provider went from 22% visibility for tracked non-branded prompts to 44% (and now has the second-highest citation rate among all citation sources).

In an operating environment where CMOs are under immense pressure from bosses and boards to show results in AI search, equipping clients with the ability to say they’ve increased visibility in LLMs by triple digits in less than a quarter is invaluable.

And results like those drive real deals for clients, not just slides in quarterly business reviews.

Part of Stratabeat’s services is win-loss analysis using CRM data. That means the team can see in a customer’s own words in Salesforce or HubSpot that they converted because of AI search.

Meanwhile, Scrunch has also enabled Stratabeat to wow and win over new clients.

The agency can rapidly spin up new environments for prospects, quickly populate them with topics, competitors, and personas, and highlight opportunities for potential clients without breaking a sweat.

Scrunch allows the team to treat GEO with the same level of granularity as it does SEO, at speed and at scale.

“Everyone at Stratabeat loves the Scrunch platform. The level of granularity and insight has been fantastic. Seeing LLM performance at the aggregate, topical, and prompt levels has been invaluable in uncovering opportunities and tracking performance for our clients.”
—Tom Shapiro, Founder and CEO, Stratabeat

Scale client success with Scrunch