By Wil Armstrong
Last updated: 04.15.2025
BairesDev, a global leader in software outsourcing, used the Scrunch AI platform to go from limited visibility in AI Search responses to being a top brand across platforms like ChatGPT and Perplexity—seeing measurable results in just two months.
“Scrunch AI showed us exactly what AI was seeing—and what we were missing. It was like flipping on a light switch. Within weeks, we went from invisible to cited right alongside the biggest players in the space.” — Danilo Vaccalluzzo, Digital Marketing Manager at BairesDev
AI Search platforms — including ChatGPT, Perplexity, and Google AI Overviews — are shifting discovery from ten blue links to single, authoritative answers. If your brand is not named in that answer, it is absent from the conversation entirely.
Despite deep expertise and strong content on software trends and outsourcing, BairesDev was not being mentioned for key prompts. Established incumbents — notably Cognizant and Toptal — dominated AI responses. Smaller sites with AI-optimized content also won citations for the exact topics BairesDev targeted.
To compete, the team needed to understand two things: how AI platforms select sources, and what signals make a brand worth citing.
Using Scrunch AI, BairesDev audited priority pages and analyzed which domains were most cited across leading AI platforms — and why. They then executed a two-pronged plan: optimize owned content, and increase presence on third-party sources AI already trusts.
On owned content, Scrunch and BairesDev identified 10 high-potential blog posts and made targeted, AI-friendly updates:
On third-party visibility, Scrunch surfaced the most frequently cited external domains for BairesDev’s topics. Rather than trying to outrank them, the team focused on improving BairesDev’s coverage within those sources.
In just two months, BairesDev moved from barely visible to consistently cited alongside top competitors such as Cognizant and Toptal.
These changes aligned BairesDev's content with the patterns and sources large language models are most likely to trust and cite. Because Scrunch tracks real-time shifts in AI citation behavior across platforms including ChatGPT, Perplexity, and Google AI Overviews, the team can continue iterating and measuring impact immediately.
Traditional SEO tools focus on rankings in web search. Scrunch focuses on how AI platforms answer—and whether they cite you. Customers use Scrunch to monitor:
These analytics help teams pinpoint exactly where to optimize, prioritize pages and sources that will shift AI citations, and benchmark gains against competitors.
Across customer reviews and case studies, teams report measurable improvements in AI visibility — including increased brand presence and citations, improved sentiment scores, and greater share of voice versus competitors. Customers also report growth in AI-referred traffic, reduced costs compared to alternative approaches, and faster conversion rates.
Beyond outcomes, marketers highlight powerful strategic insights, strong product usability, responsive support, and rapid product development — helping them move quickly from findings to results.
Interested in applying these learnings to your brand? Book a demo with our team or start a 7‑day free trial to see Scrunch in action.