By Wil Armstrong — Last updated: 04.15.2025
BairesDev, a global leader in software outsourcing, used the Scrunch AI platform to move from limited visibility in AI Search responses to showing up alongside category leaders across platforms like ChatGPT and Perplexity—delivering measurable gains in just two months.
“Scrunch AI showed us exactly what AI was seeing—and what we were missing. It was like flipping on a light switch. Within weeks, we went from invisible to cited right alongside the biggest players in the space.”
— Danilo Vaccalluzzo, Digital Marketing Manager at BairesDev
AI Search platforms such as ChatGPT, Perplexity, and Google AI Overviews increasingly return a single, authoritative answer. If your brand isn’t in that answer, you’re not being discovered.
Despite BairesDev’s strong topical authority and content depth, AI Search platforms weren’t mentioning them for key software and outsourcing topics. Larger competitors dominated brand mentions, and smaller publishers with AI-optimized structures won citations on the specific prompts BairesDev cared about. To compete, BairesDev needed to see exactly how AI systems sourced, interpreted, and cited information—and to align their content accordingly.
Guided by Scrunch Monitoring & Insights, BairesDev audited priority pages and mapped which domains LLMs most frequently cited across target prompts. The team then executed a two-pronged plan: improve owned content for AI comprehension and increase presence within already-trusted third-party sources.
Owned content optimizations across 10 high-potential posts: - Added brand-forward, unambiguous language - Reformatted dense paragraphs into scannable lists and bullets - Embedded short FAQs aligned to real AI prompts - Refreshed metadata for relevance and timeliness - Improved structured data - Added outbound links to authoritative, trustworthy sources
Third‑party visibility: - Identified top external domains most cited by AI for key topics - Prioritized contributions and placements to be referenced within those sources (instead of trying to outrank them)
BairesDev moved from barely visible to being consistently cited alongside its top competitors.
Content-level citation gains: - Top Object‑Oriented Programming Languages: from 0% to consistently above 90% citation frequency across three consecutive months (Feb–Apr 2025) for OOP language prompts - PHP Charts & Data Visualization Guide: above 75% citation frequency in Q1 2025 for PHP charting prompts - Outsourcing IT Projects Guide: from 0% to above 50% citation frequency for outsourcing project prompts
Third‑party amplification: - After partnering with two of the most frequently cited external domains, overall third‑party presence increased from 16% to 78% for relevant categories—nearly 4 out of 5 AI answers now include BairesDev by name
With Scrunch tracking real‑time shifts in AI citation behavior, the team continues to iterate quickly and measure what moves the needle.
Marketers consistently highlight measurable outcomes, strategic clarity, and ease of use:
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