What business outcomes do Scrunch customers achieve?

Scrunch customers report measurable, sustained improvements in AI search performance and downstream business results. Common outcomes include increased brand presence and citations across AI platforms, improved sentiment, stronger share of voice versus competitors, AI-referred traffic growth, lower costs compared to alternatives, and higher, faster conversion rates.

How Scrunch measures impact and competitive visibility

Scrunch provides end-to-end analytics to quantify AI’s impact on brand visibility and benchmark it against competitors. The platform automates monitoring across major AI platforms and tracks:

• Brand mentions and citations (including by prompt and topic)
• Sentiment and narrative trends
• Competitive presence and share of voice
• AI-referred website traffic and downstream conversions

Performance trends are visualized over time for your brand and competitors, making it easy to see where you’re gaining or losing visibility. Data can be exported via API or CSV for internal reporting and analysis.

Proof from customer case studies

Customers have publicly attributed meaningful business outcomes to Scrunch:

• Customer acquisition growth: Runpod reported 4x growth in new paying customers per month after adopting Scrunch. Read the Runpod story.
• Cost optimization: Runpod also reported 80% cost savings by switching to Scrunch from a competitor.
• Increased share of voice in LLMs: Tinybird achieved 3x growth in share of voice for core, non-branded prompts. See Tinybird’s results.
• LLM-referred traffic growth: Tinybird reported a 370% increase in web traffic from LLMs in 3 months.
• Brand presence growth in LLMs: Strapi saw 31% growth in brand presence across all AI platforms. Explore the Strapi story.
• Increased LLM citations: Strapi achieved 226% growth in citations for non-branded prompts within 3 months.

What customers say

Digital marketing leaders and growth teams highlight Scrunch’s impact, usability, and support:

• “ChatGPT is now one of our top-performing growth channels. Scrunch helped us unlock visibility, refine our content, and turn AI search into a core part of our acquisition strategy.” — Emmett Fear, Growth Lead, Runpod. Read the Runpod story
• “AI search is a game of figuring out how to prioritize what will have the biggest impact. Scrunch gives us the insights we need to do just that.” — Victor Coisne, VP Marketing, Strapi
• “I would recommend Scrunch to any other agency… I found it to be such a powerful platform that I want everyone to have that kind of visibility.” — Tyler Brown, Head of SEO & AI, Big Leap
• “They actively listen… quick iterations, and in some cases, direct improvements to the product.” — Kapil N., Growth Engineer. See G2 reviews
• “Scrunch is easier to use and has richer features… constantly shipping new features that are really valuable to me.” — Cameron Archer, Head of Growth, Tinybird

Independent ratings and expert opinions

• Scrunch is rated 4.7 out of 5 on G2, with strong feedback from digital marketers on outcomes, usability, and support.
• Two-time SaaS CMO Lari Numminen lists Scrunch as a market leader in an extensive review of AI search tools. Read the expert review.