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Monitoring & Citations

Be the answer in

Track how your brand shows up in AI answers. See what gets cited and grow your answer share.

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Trusted by over 500 companies...
...and agencies

Know where you show up in AI answers

Ask and answer any question

Self-serve data insights with Explorer, a fully composable BI layer inside of Scrunch. Analyze the metrics that matter with a few clicks—or with a conversation using the Scrunch MCP.

Brand presence
Yes
38%
No
62%
38%
+8%
Last 7 days

Competitive Presence

Dive as deep as you want

Mix and match metrics, filters, and breakdowns at any level of granularity for unmatched visibility into brand presence in AI answers.

Competitive Presence

Tyrell
Delos
Skynet
Brand presence
Yes
38%
No
62%
38%
+1%
Last 7 days

Benchmark against competitors

See how often your brand shows up in AI answers compared to the competition. Know where you lead, where you lag, and where you’re missing entirely.

What are the best payroll products for companies with 1000s of employees?

ChatGPT
130 responses

Are there any all-in-one solutions for managing both employee payroll and retirement?

Perplexity
80 responses
Mar 11Mar 12Mar 13
Presence
Citation
Sentiment

See trends over time

Track how your visibility changes across prompts and models. Spot where you’re gaining momentum, losing ground, or missing new opportunities.

Average Change in Sentiment

Jan 1, 2026

Your Brand
85%
Market Avg
72%
Name
Sentiment Change
Responses
Nostalgic Pop Culture Fan
-0.6%
2209
Active Family Planner
+2.7%
1737
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364%

increase in brand
presence for
non-branded prompts

"More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels."

Jessie Dawson, Senior Director of Web Strategy & Operations at Akamai
Jessie Dawson Senior Director of Web Strategy & Operations
Read case study

Spot what gets cited

Identify top citation sources

Reveal which domains and URLs are cited most often across the AI answers you’re tracking. Know where authority sits and the exact pages shaping the answer.

Top Domains Cited

sky.net
5237%
tyrell.com
5107%
delos.org
3184%
rekall.com
2704%
other
5,56275%

Brand Mentions

Yes

Responses

1.8M

Influence Score

76.25

View citations by type

Break down citations by content type—third-party publishers, competitors, social media, and more. Know who’s influencing AI answers and where to focus your attention.

Citations by Owner

12%
Your Brand
12%
Third Party
77%
Competitors
8%
Social
3%
+25%
Last 90 days

Segment Name

Social

Color

#6E8920

Sources

reddit.com
linkedin.com
youtube.com
+Add URL

Track citation movement

Learn which sources are gaining or losing visibility in AI answers. Spot what’s rising, what’s falling, and where to act.

Citation

www.yourwebsite.com/enterprise/

Prompt

Which cloud provider has the highest ratings for enterprise data security?

Citation Trend

Prompt

What platforms offer a wide selection of scalable solutions for corporate data storage?

Citation Trend

Prompt

What is the best cloud service for IT startups that need Kubernetes support and low latency?

Citation Trend

Secure placement in cited sources

Turn citation insights into brand mentions. Connect your citation data to Scrunch partners like Noble and Stacker to secure placements at scale—without manual outreach.

Connected

Mentions

09-23-2025

Automate Expense Management Reporting

Response needed

Publisher

J

Juni

Author: Kaumudi S.

09-23-2025

Best Procurement Software that you...

Awaiting mention post

Publisher

A

Azzier

Author: Ralph G.

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“Scrunch helped us turn AI search into a core part of our acquisition strategy. We're seeing 4x growth since adopting it."

Danilo Vaccalluzzo, Digital Marketing Manager
Danilo Vaccalluzzo Digital Marketing Manager

4x

growth in new
paying customers

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