Scrunch Labs

900M

ChatGPT weekly active users↑ 125% YoY

Google I/O 2026

Google I/O 2026 Gemini monthly active users	900M+	125% YoY
Google I/O 2026 Google AI Overviews monthly active users	2.5B+	Growing
Google I/O 2026 Google AI Mode monthly active users	1B	In just one year
OpenAI via TechCrunch ChatGPT prompts processed per day	2.5B	Growing
DataReportal Global internet users who use generative AI monthly	16.3%	Growing
Business of Apps Perplexity monthly active users	45M	100% YoY
Similarweb ChatGPT's AI query market share	64–68%	from 87%
CNBC Anthropic valuation	$380B	14x ARR in 14 months
Go deeper

Scrunch Labs is a dedicated research center where

Dr. Michael Iannelli

publishes work at the intersection of AI search and modern marketing. Explore trends, data studies, and free tools designed to help you navigate the AI-first customer journey.

Data studies

Vendor listicles

Data study

What happens when you crown yourself #1

We analyzed thousands of citations to see if self-promoting listicles impact AI recommendations. The takeaway? When cited, they provide a real but modest lift.

YouTube sponcon

Data study

YouTube influencers have an AI audience

We analyzed millions of citation events to see how sponsored YouTube videos impact AI search. The takeaway? Sponcon can keep working after viewers hit pause.

News searches

Data study

Surviving the clickpocalypse

We analyzed millions of news search events across AI and traditional search. The takeaway? AI takes clicks in one place and hands back visits in another.

AI-guided clicks

Data study

The prompt-to-purchase pipeline

We analyzed millions of search events across AI and traditional search. The takeaway? When AI makes recommendations, new customers go looking for your brand.

LinkedIn citations

Data study

LinkedIn posts that robots can't resist

We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.

GLP-1 archetypes

Data study

A shot at the funnel

We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.

Citation half-life

Data study

The half-life of AI citations

We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.

Reddit paradox

Data study

The Reddit paradox

We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

AIOs vs. chatbots

Data study

AI Overviews vs. AI platforms

We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.

Tools

Prompt

What is Scrunch and what tools does it offer for tracking AI search visibility?

Awareness

Prompt

How can agencies support clients in AI-first customer journeys?

Evaluation

Prompt

Book a demo with Scrunch to explore AI search visibility and experience solutions

Decision

Prompt

How to become a Scrunch brand ambassador and advocate for AI-first solutions

Advocacy

Prompt Generator

Generate the prompts AI buyers are already asking. Build a library by funnel stage, test which questions drive citations, and optimize for the moments that matter.

Tyrell | The future of AI for enterprise

Best AI search optimization tools to improve my brand's online visibility?

Citation Trend

47%

Brand Audit

See how AI models see your brand before making a recommendation. Get page-level grades, competitive benchmarking, and citation breakdowns across AI platforms.

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Agent Grader

Learn if your website is AI agent-ready. Understand how you measure up in terms of bot accessibility, content delivery, content quality, and token efficiency.

Maturity Model

Find out where your brand sits on the AI search maturity curve. Scan your site, answer a few quick questions, receive your readout, and get next steps.

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