AI doesn’t have a soft spot for your competitors, but it does for the sources that talk about them.
Our customers use Scrunch to see which sources are cited for the prompts they care about. It’s how they figure out which sources influence AI responses (and how to beat competitive sources for citations by creating better content).
But here’s the thing: Your website is only a fraction of what LLMs consider authoritative. When users search about you and your category, AI is likely to pull from trusted news outlets, not just company blogs with clear commercial intent.
That puts brands in a bind. It’s possible to scale mentions in cited sources by paying for placement or offering a reverse mention in return, but high-authority news sites won't bite. They need editorial value, not reciprocal mentions.
To get placements in these citations, you have two options:
- Go out and try to build your own syndicated media strategy.
- Work with a single partner that does it for you.
That’s why we’re partnering with Stacker.
Stacker turns your owned content into earned placements across trusted publishers.
The impact is measurable: Data from Stacker and Scrunch shows that when content is syndicated across a diverse array of reputable news outlets, it can increase how often brands and brand narratives are mentioned in AI responses by as much as 325%.
Here’s how to use Scrunch and Stacker to show up in the AI answers that matter.
Diagnose citation gaps with Scrunch
Scrunch helps you answer three critical questions:
- Where are you invisible? See which prompts in your category return competitive citations (or no good answers at all).
- Which sources matter? LLMs don't cite all publishers equally. Scrunch shows you which ones influence AI outputs in your space.
- Is your citation strategy working? Track citation rate changes over time. When you get mentioned or cited, Scrunch proves the ROI in AI visibility.
See which third-party sources are pushing competitors (instead of you). Learn which narratives are winning (so you can craft better ones). And identify where the gaps are (aka: your content opportunities).
That last bit is just as important as battling competitors for share of voice.
When you spot topical white space, you can own it. Publish authoritative content in those gaps and become the default answer before competitors even see the opportunity.
After you take stock and set a baseline, you can let Stacker act as your execution arm.
Turn content into earned placements with Stacker
Stacker is designed to help you place stories in the types of sources that influence LLM outputs in your favor.
From full-service content creation to lightweight optimization, Stacker helps you position stories for reach, reader engagement, and visibility.
Content is distributed through the Stacker Newswire to 3,000-plus vetted publishers, earning organic placements in trusted news environments that boost credibility with readers and visibility in AI search.
Brands can deliver engaging content at scale across all 50 states and 385-plus metros—something that’s especially important for brands that depend on localized AI responses.
You receive first-party, publisher-verified insights through Stacker’s reporting dashboard, which will soon pull in data straight from Scrunch to prove that what you’re doing is driving real results.
Monitor, syndicate, measure, repeat
The gap between spotting citation opportunities and acting on them? That's where brands win or lose categories.
Scrunch and Stacker are here to help you close it.
Scrunch shows you where you're invisible and how to get noticed. Stacker makes you impossible to ignore.
Together, we give you what every brand needs in the AI era: visibility you can measure and placements you can scale.
Ready to boost AI visibility with earned distribution? Reach out.
Close your citation gaps with Scrunch and Stacker
Influence LLMs with citation intelligence and owned content. Start a 7-day free trial of Scrunch or get in touch to see it in action.
Using Scrunch but not Stacker? Schedule a call with the Stacker team to learn more about their available packages and be sure to ask about the special discounts available to Scrunch customers.