“Bots” used to be a four-letter word. Now they’re your best new customers.

Here’s why:
→ Old way: Query, click, scroll keyword-stuffed SEO bait, rage quit, repeat.
→ New way: Prompt… and let an AI agent search, synthesize, and summarize for you.

There’s a reason why 15 million US adults treat ChatGPT and other GenAI platforms as their go-to for online search--and why that number’s expected to more than double by 2028: There’s no need to sift through a sea of blue links when an AI agent will do it for you.

AI platforms are increasingly the front door to your business, fielding customer questions before users ever reach a landing page.

That makes LLM platforms the gatekeepers of your brand--crawling your website, consuming your content, and curating exactly how you show up in front of millions of potential customers.

The problem is most brands are blind to this traffic and how to optimize for it.

Step one is tracking and understanding how AI traffic is crawling your site.

Step two is intercepting this traffic and serving it AI-optimized content without disrupting the human user experience (that’s what we’re building with our Agent Experience Platform--now in beta with an early access waitlist).

Today, we’re launching our new and improved solution to step one: a completely redesigned Agent Traffic dashboard, now generally available for all customers.

What your analytics can’t tell you about AI traffic

When people prompt AI platforms to research, evaluate, or compare products, user agents scour the web to find and serve up relevant information to the person behind the prompt.

What used to be traffic we dismissed is now traffic we can’t miss, because there are humans on the other end. Humans asking questions, solving problems, and sourcing solutions.

And those humans have real intent.

Studies show that visitors referred from AI search platforms convert at a higher rate than visitors from traditional organic search. Our customers prove it.

Here’s just one example: Cloud computing platform Runpod acquires approximately 40 new customers per day from ChatGPT alone, resulting in 4x growth in new paying customers per month.

To give you more visibility into that high-value traffic, our Agent Traffic dashboard now answers four core questions (with more coming soon):

How much AI traffic is my site getting?

AI traffic represents real buying intent channeled through AI platforms. It’s a new metric by which marketers are starting to grade brand performance.

But before you begin optimizing for how you show up on AI platforms, you need to know if you’re showing up at all.

The higher and more consistent your traffic growth, the more your content is actively being referenced in AI responses and reaching the right audiences.

We show you how AI traffic is trending on your site over different timescales (last 24 hours, last 7 days, last 30 days, etc.).

Use these traffic patterns to gauge your AI search presence and how it trends over time. Determine if spikes in visits correlate with specific campaigns or content releases.

Which AI agents are visiting my site most frequently?

Different AI platforms serve different audiences and use cases. It pays to understand not only how you’re showing up, but also where.

Knowing which AI agents are most commonly on your site tells you which platforms your brand is getting the most exposure from and which ones may require more focused optimization efforts.

We show you AI traffic by platform (ChatGPT, MetaAI, Perplexity, Google Gemini, Claude, etc.), as well as how that traffic is growing or declining over time.

What AI agents are indicating intent vs. just indexing my site?

Not all AI traffic is created equal. For instance, different agents have different jobs to be done. And Scrunch breaks down that agent traffic for you by type:

🤖 Training: This is when a platform grabs data from your site to train its LLM.

🤖 Indexing: This is when a platform stockpiles information from your site to make it more easily searchable.

🤖 Retrieval: This is when a platform fetches information from your site in response to an AI search query.

Allowing AI agents to crawl your site for training and indexing purposes is useful, but it’s that last type of traffic that indicates human intent.

Knowing how many bot visits correspond to queries from humans with purchase intent will help you differentiate signal from noise.

We show you which visits are related to information retrieval requests, training, and indexing, as well as the total count for each over a given time period.

Prioritize optimization efforts based on how much intent-driven traffic you’re receiving.

Which of my site's webpages are most popular with AI platforms?

AI agents don't browse like humans--they extract specific information to answer user queries. It’s helpful to get a quick view of which of your webpages consistently pop up.

Knowing which pages attract the most attention reveals a lot about what buyers are searching for--and what AI platforms find most valuable and relevant for user questions about your space.

We show you which pages on your site are being accessed most frequently by AI agents and the number of visits to those pages over a set time span.

Why early movers will dominate AI-driven discovery

While you were reading this blog post, a future customer was asking an AI agent to compare your product to a competitor’s.

The question isn't whether your target audience will adopt AI search. It's whether you'll be visible when they do.

The brands that treat AI traffic as seriously as they treat human traffic--and build better experiences for their new VIP visitors--will own the next decade of customer acquisition.

Everyone else will be fighting for scraps.

With our new Agent Traffic dashboard, we want to help businesses do more than just keep up.

We want to help them take control of exactly how their brand shows up, all from one platform that makes it easy to translate site content into an AI-friendly format.

Get started with Scrunch

Agent Traffic monitoring is now available and ready to integrate with your website provider or CDN (Cloudflare, Akamai, Vercel, Wordpress, and more coming soon).

Start tracking AI agent traffic on your site. Get in touch to see how you can optimize your brand for the AI-first customer journey.