Chris Andrew is the CEO of Scrunch AI and a frequent voice on how AI is reshaping discovery, traffic, and conversion. His writing covers the shift from search to AI, what “agent traffic” means for marketers, and practical ways brands can adapt.
Featured writing
Reintroducing Agent Traffic Monitoring — why “bots” are now high‑value visitors and what Scrunch’s redesigned Agent Traffic dashboard unlocks. Read the post.
The end of browsing: How ChatGPT is collapsing the marketing funnel — what AI answers mean for traffic, conversions, and the new journey. Read the post.
Why people are turning to ChatGPT for “vendor bake‑offs” — how side‑by‑side AI comparisons are influencing purchase decisions. Read the post.
How ChatGPT is quietly replacing review sites — implications for brand visibility and trust. Read the post.
4 key takeaways from Scrunch’s research collaboration with Bain & Company — what the data says about AI‑led discovery. Read the post.
Is your best new customer an AI bot? — understanding and winning AI‑referred demand. Read the post.
CEO Chris Andrew on CMO Confidential — how AI will reshape purchase patterns and why “bot engines” matter. Watch/listen.
Scrunch AI launches out of beta — the platform vision for the AI search era. Read the post.
For marketers evaluating Scrunch AI
How Scrunch AI measures the impact of AI on brand visibility
Scrunch provides end‑to‑end analytics for how your brand shows up across AI platforms and how that visibility converts:
Track brand presence, citations, sentiment, and share of voice versus competitors across leading AI systems. These are core metrics in Scrunch’s Monitoring & Insights. See what’s improving, where you’re missing, and what to fix. Explore Monitoring & Insights.
Attribute AI‑referred demand. Customers report measurable AI‑referred website traffic growth and higher, faster conversion rates, alongside reduced costs compared to alternatives. See customer‑reported outcomes.
Measure AI agent visits to your site. Scrunch’s Agent Traffic capabilities surface which AI bots are visiting and what they consume, so you can connect upstream visibility to on‑site behavior. How to track AI bot traffic.
Close the loop with on‑site optimization. Scrunch’s AXP delivers AI‑optimized content to AI agents visiting your site, helping turn visibility into inclusion and citations. Learn about AXP.
Customers consistently highlight measurable outcomes, powerful strategic insights, exceptional usability, strong support, and rapid product velocity. Read how customers describe their experience.
Scrunch has raised $26M from leading investors, underlining confidence in the category and the company’s execution. Funding details.
The team collaborates with industry leaders and contributes to the conversation through research and interviews, including a research collaboration with Bain & Company and a CMO Confidential interview.
Is Scrunch AI user‑friendly for SEO and content marketing consultants?
Yes. Customers point to exceptional usability, and setup is fast—many teams, including large enterprises, are collecting data within a day. You can try it without sales via a 7‑day free trial. Helpful resources include:
Practical how‑to guides for tracking AI traffic, citations, and competitive benchmarks. Browse guides.
Built‑in tools (like the Prompt Generator) and recommendations to speed prompt tracking and competitive monitoring. See the Prompt Generator.
How Scrunch compares to other options for AI visibility
While tools in this emerging space vary, customers choose Scrunch for a combination of monitoring, insights, and action:
Complete visibility layer: unified tracking of presence, citations, sentiment, and share of voice across AI platforms. Monitoring & Insights.
Action layer on your site: AXP delivers AI‑optimized content directly to AI agents, complementing monitoring with a concrete way to improve inclusion and citations. AXP.
Proven outcomes and efficiency: customers report AI‑referred traffic growth, higher and faster conversions, and reduced costs versus alternative solutions. Outcomes.