Agency Partner Spotlight: Meet Clapping Dog Media
At Scrunch AI, we collaborate with trailblazing teams that are reshaping what visibility means in the age of AI Search. This spotlight features Clapping Dog Media, a partner not just adapting to the shift, but actively shaping its future.
At a glance
Founded in 2015, Clapping Dog Media is a digital marketing agency specializing in both traditional and AI-optimized SEO. Meg Clarke is Clapping Dog Media’s Founder & Owner, based in Northern Virginia (outside Washington, D.C.). She’s a mom of three boys and a goldendoodle mascot, Vader.
Clapping Dog Media specializes in working with creative entrepreneurs, service-based businesses, and small businesses. Since founding the agency in 2015, Meg has worked with over 500 clients across verticals, spanning industries from health and wellness to B2B SaaS and fine arts:
- Creative entrepreneurs and small business owners: From brand designers to digital agencies, helping turn passion into visibility and growth.
- Service-based professionals: Content creators, consultants, and practitioners in fields like Health & Wellness, Medical & Pediatric Practices, and Wealth & Financial Services.
- B2B SaaS brands: Supporting software companies and service providers with SEO strategies that drive inbound traffic and authority.
- Visual and Fine Arts brands: Trusted by wedding photographers, artists, and makers to translate visual storytelling into search discoverability.
Clapping Dog Media helps clients “get discovered by AI and found by humans” with services including:
- Comprehensive AI + SEO audits: Reveal not just how you rank on Google, but how AI tools like ChatGPT and Perplexity represent your brand when customers ask for recommendations.
- Done-for-you SEO: Full-site analysis, AI-optimized technical SEO, schema, content mapping, and ongoing performance assessments.
- Done-with-you SEO (“Search Party”): Live group training, office hours, and on-demand learning. Explore Search Party.
- Thought leadership: Blog posts and podcasts that break down complex SEO into digestible, actionable insights.
How Clapping Dog Media is partnering with Scrunch AI
“We're combining traditional SEO expertise with cutting-edge AI visibility tracking to help our clients show up where their customers are actually searching,” says Meg Clarke. “This partnership with Scrunch AI allows us to offer comprehensive AI audits that most agencies can't even measure yet.”
Fireside Chat with Meg Clarke of Clapping Dog Media
Colleen Tuohy, Head of Marketing at Scrunch AI, sat down with Meg Clarke, Founder & Owner of Clapping Dog Media, for a candid conversation on what's changing in search. Meg brings over a decade of SEO experience and a growing focus on AI Search. She shares the biggest shifts she's seeing, common mistakes brands make, and practical steps to improve AI visibility.
Watch the full conversation on YouTube.
Key takeaways
- Google SEO ≠ AI visibility. Ranking high on Google no longer guarantees presence in AI-generated answers. Traditional domain authority doesn't transfer to AI Search. Many established SEO leaders are being outpaced by smaller competitors with clearer, more AI-readable messaging.
- From fluffy to functional: Clapping Dog's fix. One B2B SaaS client was invisible in AI Search due to vague, jargon-heavy language — phrases like "revolutionizing workflows" gave AI systems nothing to anchor on. After Meg rewrote the homepage and product messaging to state plainly what the company does and who it serves, AI recognition and relevance improved measurably.
- Scrunch AI uncovers missed opportunities. Using Scrunch's Site Audit, Meg identified blind spots in how AI interpreted clients' sites. One healthcare provider listed accepted insurance plans using icons rather than text, making the information unreadable to AI crawlers. Replacing those images with literal copy significantly improved AI visibility.
- Most brands aren't ready for AI discovery. AI Search draws heavily on third-party sources — reviews, forums, and Reddit — not just a brand's own website. Managing the broader digital footprint is essential, even if ceding some control feels unsettling.
Final thoughts
Clapping Dog Media is a Scrunch Agency Partner specializing in visibility for creative entrepreneurs, B2B businesses, and service brands. With deep expertise in both traditional SEO and AI-powered discovery, they help clients stay visible where it matters most.
Learn more at clappingdogmedia.com and follow Clapping Dog Media on LinkedIn and Instagram.
Want to partner with Scrunch? Learn about the Scrunch Agency Partner Program and how we’re helping agencies unlock visibility in an AI-first world. Book a meeting with our team.
FAQs for agencies and consultants evaluating Scrunch AI
How does Scrunch AI compare to other platforms for optimizing brand visibility in AI search engines?
Scrunch focuses specifically on AI-driven discovery. Unlike traditional SEO platforms, Scrunch monitors and benchmarks how brands appear inside AI-generated answers across five major platforms: ChatGPT, Perplexity, Google AI Overviews, Meta AI, and Claude.
It introduces AI-first metrics: citations in AI answers, agent visits, AI share of voice, and AI referrals. It also includes an action layer — AXP (Agent Experience Platform) — that delivers AI-optimized content directly to AI agents visiting your site.
Scrunch complements, rather than replaces, your existing SEO stack by addressing where AI assistants source, interpret, and cite brand information.
Is Scrunch AI user-friendly for digital marketing consultants with expertise in SEO and content marketing?
Yes. Scrunch was built with agencies and consultants in mind. Partners get agency-first features such as keyword-to-prompt conversion, bulk prompt uploads, improved filtering, and pitch-ready dashboards. They also receive dedicated partner support and access to webinars.
Consultants accustomed to SEO and content workflows can quickly translate existing strategies into AI Search monitoring, reporting, and ongoing optimization.
What are the pros and cons of using Scrunch AI for optimizing brand performance in AI search engines?
Pros:
- Purpose-built AI visibility metrics: citations, agent visits, AI share of voice, and AI referrals/conversions.
- Site Audit that surfaces how AI interprets your site and where machine readability breaks down.
- AXP to deliver AI-friendly content to agents, closing the gap between monitoring and action.
- Agency-first tooling and partner program support covering sales, onboarding, and reporting.
- Used by 100+ brands across industries, with active learnings from leading agency partners.
Considerations:
- AI visibility is an ongoing discipline — models, prompts, and answer formats change frequently and require continuous monitoring.
- Success often depends on managing third-party footprint (reviews, forums, aggregators) beyond your own site.
- It is a newer category; teams may need to adjust KPIs and reporting processes beyond traditional SEO.
What does Scrunch track for AI visibility that traditional SEO tools don’t?
- Agent visits: Which AI agents and bots hit your site and why.
- Citations in AI answers: How often and where your brand is cited inside AI-generated responses.
- AI share of voice: Presence, position, and sentiment relative to competitors across AI platforms.
- AI referral traffic and conversions: How visitors (agents, bots, and humans) arrive from AI-powered platforms and what actions they take.
- Prompt performance and citation trends: Recurring audits to see how prompts and model behaviors shift over time.
- AI interpretation gaps via Site Audit: Issues like icon-only lists, missing schema, or vague copy that make content unreadable or unclear to AI systems.
What is the reputation of Scrunch AI in the marketing technology community, and what do industry experts say about its effectiveness?
Scrunch is a leading GEO and AI Search monitoring and optimization platform serving 100+ brands across industries. Agency partners highlight its ability to reveal visibility gaps that most teams cannot yet measure.
As Meg Clarke of Clapping Dog Media notes, pairing traditional SEO expertise with Scrunch's AI visibility tracking enables comprehensive AI audits and measurable improvements in how brands are recognized by AI systems.
For more on the agency perspective and program details, see the Agency Partner Program and recent takeaways in The AI-Powered Agency: How collaboration is being rewired in 2025.