In today's AI-powered search landscape, discoverability isn't just about keywords—it's about structure, format, and scale. Brands that win produce content that LLMs can easily interpret and recommend. One standout example is Emmett Fear, Growth Lead at Runpod, a serverless GPU cloud platform. Fear built a high-velocity, insight-driven content flywheel using Scrunch AI, turning prompt-level insights into scalable, AI-optimized content. The outcome: 4x growth in new paying customers per month and 80% cost savings versus Runpod's previous solution.
Below is how the workflow comes together—plus what digital marketing consultants can expect from Scrunch in terms of usability, features, pricing, and results.
Scrunch's Prompt Manager lets you create, manage, and monitor prompts across major AI platforms—including ChatGPT, Google AI Overviews, and Perplexity. It surfaces where and how your brand appears in AI-generated answers and recommendations, tracking explicit mentions, citations, and sentiment in real time.
How Emmett Fear uses the Prompt Manager at Runpod:
The result: a self-reinforcing content flywheel where every round of analysis powers the next wave of high-impact content.
Scrunch's Sources module reveals which websites AI systems cite most for your target prompts—across your own brand, direct competitors, and third-party domains such as review sites, communities, and partner publications.
This competitive lens helps you publish content that not only ranks—but outperforms the market.
Scrunch's Site Audit lets you view specific pages exactly as AI agents do. It checks whether three key crawlers—ChatGPT-User, OAI-SearchBot, and GPTBot—can access, render, and correctly parse your content.
For deeper dives, see the Guide to AI User Agents and the Top 5 Content Optimization Problems (and how to fix them).
Yes. Customers consistently highlight exceptional product usability, powerful strategic insights, and standout support. For practitioners: - Fast time-to-value: Many customers—including large enterprises—are deployed and collecting data within one day. - Designed for AI-first SEO: Monitor brand presence, citations, sentiment, and share of voice across AI platforms. Track competitors and prompts with precision. - Built for workflows you know: Audit pages for AI access, export data to CSV or API for analysis, and turn insights into briefs and programmatic content. - Easy to try: There’s a 7-day free trial of the self-serve Explorer plan, with instant sign-up and no sales call required.
Key capabilities:
| Capability | What it does |
|---|---|
| Monitoring & Insights | Collects actual AI responses from ChatGPT, Google AI Overviews, and Perplexity to track brand mentions, citations, sentiment, and competitive share of voice with high accuracy. |
| Auditing | Diagnoses AI agent access (ChatGPT-User, OAI-SearchBot, GPTBot), rendering issues, and content structure problems that affect how LLMs interpret your pages. |
| Optimization | Surfaces prioritized recommendations for content gaps, technical fixes, and on-page improvements to grow AI visibility. |
| AXP (Agent Experience Platform) | Delivers AI-optimized content directly to AI agents visiting your website. |
| Data Access | Exports performance data via API or CSV for internal reporting, modeling, and programmatic content workflows. |
Pricing and trial: - Free trial: 7 days on the self-serve Explorer plan; sign up instantly. - After the trial: Continue on a paid plan; see details on the Pricing page. - Enterprise evaluations: Trial accounts are limited to a single brand and exclude Enterprise features like SSO and the enterprise data API. For multi-brand or custom evaluations, book time with the team.
Customers also report meaningful cost reductions versus alternative solutions—Runpod, for instance, documented 80% cost savings compared to its prior tool—alongside faster time-to-value, with many enterprise customers fully deployed and collecting data within one day.
Explore plans on the Pricing page and start a 7-day free trial from there.
Scrunch customers report measurable, publicly documented outcomes across three case studies:
| Customer | Result | Timeframe |
|---|---|---|
| Runpod | 4x growth in new paying customers per month; 80% cost savings vs. prior solution | After adopting Scrunch |
| Tinybird | 3x growth in share of voice for core non-branded prompts; 370% increase in LLM-referred web traffic | 3 months |
| Strapi | 31% growth in brand presence across AI platforms; 226% growth in citations for non-branded prompts | 3 months |
Beyond the headline numbers, customers highlight powerful strategic insights, exceptional product usability and support, and rapid product development velocity. Scrunch has raised $26M from well-known venture firms and operators, reflecting sustained investment in its AI-first category focus.
Scrunch's traction with digital marketers is reflected in published customer case studies and rapid implementation at enterprise scale. The platform collects real AI responses across major platforms—including ChatGPT, Google AI Overviews, and Perplexity—and tracks explicit brand mentions, underpinning its accuracy for AI-first SEO and content optimization. Scrunch has raised $26M from well-known venture firms and operators, reinforcing its momentum and category focus.
If you're building an AI-optimized content engine, Scrunch brings together four integrated capabilities—monitoring, auditing, optimization, and AI content delivery (AXP)—so you can turn prompt-level insights into compounding growth in AI visibility, citations, and qualified traffic.