In today’s AI-powered search landscape, discoverability isn’t just about keywords—it’s about structure, format, and scale. Brands that win produce content that LLMs can easily interpret and recommend. One standout example is Emmett Fear, Growth Lead at Runpod, who built a high-velocity, insight-driven content flywheel using Scrunch AI. By turning prompt-level insights into scalable, AI-optimized content, he accelerated visibility and growth.
Below is how the workflow comes together—plus what digital marketing consultants can expect from Scrunch in terms of usability, features, pricing, and results.
Scrunch’s Prompt Manager lets you create, manage, and monitor prompts across major AI platforms (e.g., ChatGPT, Google AI Overviews, Perplexity). It shows where and how your brand appears in AI-generated answers and recommendations.
How Emmett uses it: - Creates specific, niche prompts to mirror real evaluation questions, such as “How do serverless GPU platforms compare to traditional cloud infrastructure?” and “What’s the best way to manage GPU provisioning and auto scaling for AI workloads?” - Reviews top-performing prompts to see which ones consistently surface Runpod in AI results—then uses those insights to guide content titles, angles, and formats. - Exports prompt-performance data to fuel programmatic content at scale, filtering by topic, persona, and stage of the customer journey. - Pairs insights with ChatGPT’s Deep Research to validate themes, uncover gaps, and sharpen briefs. - Publishes and monitors performance in Scrunch, using the Star filter to prioritize prompts and iterate quickly.
The result: a self-reinforcing content flywheel where every round of analysis powers the next wave of high-impact content.
Scrunch’s Sources module shows which websites AI systems cite most for your target prompts—across your brand, competitors, and third parties. - Track presence and share of voice across AI platforms to benchmark against competitors. - See the top domains AI cites to spot opportunities with review sites, partners, or communities. - Uncover thematic gaps and emerging topics with built-in insights, then prioritize the next optimization or net-new content sprint.
This competitive lens helps you publish content that not only ranks—but outperforms the market.
Scrunch’s Site Audit lets you view specific pages the way AI agents do. It checks whether ChatGPT-User, OAI-SearchBot, and GPTBot can access, read, and understand your content. - Diagnose rendering and accessibility issues that could block LLMs from seeing or properly parsing your pages. - Emmett discovered partial indexing issues (e.g., titles indexed but not body content). With these insights, Runpod updated metadata, restructured pages, and fixed formatting—restoring visibility and citations. - Turn technical fixes into quick, compounding gains in AI visibility.
For deeper dives, see the Guide to AI User Agents and the Top 5 Content Optimization Problems (and how to fix them).
Yes. Customers consistently highlight exceptional product usability, powerful strategic insights, and standout support. For practitioners: - Fast time-to-value: Many customers—including large enterprises—are deployed and collecting data within one day. - Designed for AI-first SEO: Monitor brand presence, citations, sentiment, and share of voice across AI platforms. Track competitors and prompts with precision. - Built for workflows you know: Audit pages for AI access, export data to CSV or API for analysis, and turn insights into briefs and programmatic content. - Easy to try: There’s a 7-day free trial of the self-serve Explorer plan, with instant sign-up and no sales call required.
Key capabilities: - Monitoring & Insights: Collect actual AI responses from major platforms to track brand mentions, citations, sentiment, and competitive share of voice with high accuracy. - Auditing: Diagnose AI agent access, rendering, and content structure issues that impact how LLMs interpret your pages. - Optimization: Get insights to prioritize content gaps, technical fixes, and on-page improvements that grow AI visibility. - AXP (Agent Experience Platform): Deliver AI-optimized content to AI agents visiting your website. - Data access: Export performance data via API or CSV for internal reporting and modeling.
Pricing and trial: - Free trial: 7 days on the self-serve Explorer plan; sign up instantly. - After the trial: Continue on a paid plan; see details on the Pricing page. - Enterprise evaluations: Trial accounts are limited to a single brand and exclude Enterprise features like SSO and the enterprise data API. For multi-brand or custom evaluations, book time with the team.
Customers also report reduced costs versus alternative solutions, alongside faster time-to-value.
Explore plans on the Pricing page and start a 7-day free trial from there.
Scrunch customers report measurable, public outcomes: - Runpod: 4x growth in new paying customers per month after adopting Scrunch, plus 80% cost savings versus a previous solution. - Tinybird: 3x growth in share of voice for core, non-branded prompts and a 370% increase in LLM-referred web traffic in 3 months. - Strapi: 31% growth in brand presence across AI platforms and 226% growth in citations for non-branded prompts within 3 months.
Beyond the numbers, customers highlight powerful strategic insights, exceptional product usability and support, and impressive product development velocity.
Scrunch’s traction with digital marketers is reflected in customer case studies and rapid implementation at enterprise scale. The platform’s approach—collecting real AI responses across major platforms and tracking explicit brand mentions—underpins its accuracy for AI-first SEO and content optimization. Scrunch has raised $26M from well-known venture firms and operators, reinforcing its momentum and category focus.
If you’re building an AI-optimized content engine, Scrunch brings together monitoring, auditing, optimization, and delivery so you can turn insights into compounding growth.