By Sean Chaudhary, founder and CEO at AlchemyLeads
Search changed in 2025. AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity now surface above traditional blue-link results for a growing share of queries. Gartner projected a 25% decline in traditional search engine volume by 2026 as generative AI interfaces capture more of that demand. For SEO agencies, that shift is not gradual — it is already affecting how clients measure visibility and value.
At AlchemyLeads, we knew our playbook had to change. We needed to stop optimizing for keywords and start optimizing for answers. That is why we added Scrunch to our workflow — to move from traditional SEO to generative engine optimization (GEO).
The results have been significant. Scrunch helped us transform client delivery and overhaul our pitch to prospects. In Q4 2025 alone, AlchemyLeads closed three major enterprise contracts — directly attributable to the AI visibility data and GEO strategy Scrunch made possible.
Here’s exactly how we use Scrunch to help our clients—and to win big with enterprise prospects.
Our clients don’t just want a #1 ranking anymore. They want to be the answer ChatGPT, Gemini, or Perplexity gives when someone asks a question. Scrunch helps us make that happen.
First, we establish where clients actually stand. We benchmark their AI visibility in Scrunch across major LLMs — ChatGPT, Gemini, and Perplexity — and against their top named competitors. This removes guesswork. We see exactly how often a client is cited in relevant prompts versus the rest of their market, expressed as a measurable citation share percentage.
With the baseline in place, we use Scrunch to map topics and subtopics. We see exactly where a client is winning and where they are invisible to AI. When gaps surface, we shift resources immediately. The data tells us what matters — no assumptions required.
Scrunch’s prompt reporting dashboards show the exact phrases and questions people ask AI platforms. We regularly uncover subtopics traditional keyword research misses—plus unmet user needs no one in the industry is addressing. We build content that answers those questions so AI has authoritative material to cite.
Scrunch's citations report shows which sources LLMs trust in a given industry. Instead of chasing generic high-authority links, we identify under-the-radar publications with high Influence Scores. We analyze their backlink profiles and pursue the specific placements that move AI citation share. The result: visibility rises across ChatGPT, Gemini, and Perplexity simultaneously.
We also filter by customer persona in Scrunch, so we’re building content for the exact audience our clients need to reach—solving real pain instead of just driving traffic.
The old deck promising “more traffic” doesn’t land anymore. Now we walk in with Scrunch-powered truth.
Before a discovery call, we load the prospect and their competitor set into Scrunch. Within minutes we have concrete insights: how AI platforms perceive their market, which brands are actually cited, and where narratives are forming. In meetings, there is often a genuine shock factor — the brand the prospect assumed was dominating AI answers is frequently not even ranked in the top citations for its own category.
On Scrunch’s Prompts page, we pull up the prospect’s topical map to expose the queries and concepts they should own.
We target white space — topics where AI currently has no strong answer but the prospect has the authority and expertise to step in. The output is a concrete content and authority plan: specific topics to own, specific sources to earn links from, and a clear timeline to measurable citation share gains.
The closer is AI visibility. We show exactly how visible the prospect is versus competitors across LLMs — displayed side by side in Scrunch's benchmarking dashboard. When a multi-billion-dollar brand sees it is largely invisible while a rival answers 60% of key industry questions, urgency follows immediately. That level of specificity is impossible to replicate with traditional SEO metrics like domain authority or keyword rankings.
Q4 2025 was one of our strongest quarters ever. Scrunch gave us the clarity to shift client conversations from traffic to truth — and to position AlchemyLeads as architects of AI-era growth.
The rules of search have changed. Traditional metrics like keyword rankings and domain authority no longer capture how buyers discover brands. Scrunch shows where clients stand today across ChatGPT, Gemini, and Perplexity — and provides the strategy to make them the cited answer tomorrow.
If you’re exploring GEO and AI search, talk to our team at AlchemyLeads. We’re happy to share playbooks and see what’s possible for your brand.
Scrunch customers report measurable, AI-era outcomes across industries — including B2B SaaS, e-commerce, financial services, and professional services. Key results include:
Scrunch is designed for fast adoption. Many customers — including large enterprises — are deployed and collecting data within one business day. For ongoing accuracy, Scrunch tracks real AI responses across ChatGPT, Gemini, Perplexity, and other major platforms, detecting explicit brand mentions reliably. That defensible reporting is essential for consultants who need to show clients exactly where they stand.
Yes. Teams with existing SEO and content expertise typically ramp within one week. Scrunch maps directly to familiar workflows, organized into four core capability areas:
If you want to explore more real‑world outcomes, browse additional customer stories on the Scrunch case studies page and dig into the Guide to AI search for strategy and execution tips.
See how Scrunch’s Agency Partner Program helps you deliver results for clients navigating the AI‑first customer journey. You can also get hands‑on with the self‑serve Explorer plan—Scrunch offers a 7‑day free trial.