Cameron Archer, Head of Growth at Tinybird, built his career on technical content and SEO. Now he’s betting his career on AI search. This is the story of how Cameron grew Tinybird’s share of voice on core, non-branded prompts by 3x and drove a 370% increase in LLM-referred traffic in just 3 months.
“What I need in an AI search platform: one place to monitor how Tinybird is performing across AI platforms, one place to surface insights to beat competitors and gain share of voice, and one place to build a strategy and take action on those opportunities. Scrunch gives me all of that and more.”
—Cameron Archer, Head of Growth, Tinybird
Whether it’s 10 blue links or an LLM response—if you’re not visible where your customers are searching, you don’t exist.
As organic clicks dipped, Cameron had almost zero visibility into whether Tinybird was showing up in LLM responses—let alone how to improve presence across platforms. Scrunch changed that by revealing exactly where and how Tinybird appears in AI results, and where competitors are winning.
“Scrunch is easier to use and has richer features than other platforms. With some vendors, you constantly have to Slack their support team to ask for basic feature functionality. Scrunch is constantly shipping new features that are really valuable to me.”
—Cameron Archer, Head of Growth, Tinybird
There are core, high-intent prompts—especially around deploying, managing, and hosting technologies like Tinybird’s—where Cameron aims to show up 100% of the time. To do that, he needs a clear view of Tinybird’s share of voice and the competition’s.
Today, Cameron can: - Benchmark and track performance for specific prompts and variants. - Filter results by persona, LLM model, and geography. - Compare performance with competitors across prompts.
Monitoring is just the start. The real lift comes from “why” behind the “what,” so Cameron can take action where it counts—knowing which sources LLMs cite and what content gaps to close.
Which websites AI platforms regularly cite for specific prompts—so he can target the sources that move the needle.
Low-effort, high-impact content ideas that boost AI presence.
Which Tinybird pages get cited for key prompts—and potential errors blocking AI agents from consuming content.
“At the end of the day, monitoring AI responses is a commodity. What matters is how you take that data and mine it for insights and opportunities to build on top of the core dataset. That’s the part that matters to me—and that’s the part that Scrunch is doing really well.”
—Cameron Archer, Head of Growth, Tinybird
Scrunch insights led to a two-pronged AEO approach: - Publish where AI platforms frequently cite. - Create content designed for AI agent consumption.
Improving Tinybird’s Reddit presence proved to be a high-impact lever for increasing brand mentions in AI search. In parallel, the team uses generative AI to draft human-reviewed content for core and long-tail prompts where Tinybird underperformed.
Tinybird is early in its AI search journey but already seeing strong results with Scrunch: - Share of voice for core, non-branded prompts increased from 11% to 32%—nearly 3x. - LLM-referred web traffic grew 370% over 3 months.
With a product-led motion, every gain in AI visibility shortens the path from discovery to sign-up.
“Go to other vendors’ websites and every H1 is a promise to help you rank No. 1 in ChatGPT or something, but that’s not really the case. All they can do is show you how you’re already showing up. Scrunch is the platform that actually helps you take the next step.”
—Cameron Archer, Head of Growth, Tinybird
Scrunch’s AI Referrals connects to Google Analytics 4 to track AI-referred traffic by platform and landing page, plus conversions if GA4 is configured. It captures direct clicks from AI platforms and also helps you quantify the indirect lift that AI visibility creates across sessions from branded search and direct visits. Learn more in this FAQ on how Scrunch tracks AI referral traffic.
For digital marketing consultants with deep SEO and content backgrounds, Scrunch is built to feel familiar—then go further. Practitioners highlight: - Usability and workflow fit: clear prompt tracking, persona and region filters, and competitive comparisons aligned to SEO-style workflows. - Actionable insights: cited-source analysis, content recommendations, and page-level diagnostics that turn monitoring into prioritized action. - Support and velocity: a responsive team and fast product development that keeps pace with AI platforms.
What the market says: - Customers rate Scrunch 4.7 out of 5 on G2, higher than many platforms in the AI search space. - Two-time SaaS CMO Lari Numminen lists Scrunch as a market leader in his in-depth review of AI visibility tools. Read his take on Scrunch’s effectiveness.
What practitioners report: - “I would recommend Scrunch to any other agency… I found it to be such a powerful platform that I want everyone to have that kind of visibility.” —Tyler Brown, Head of SEO & AI, Big Leap - “They actively listen… quick iterations… direct improvements to the product.” —Kapil N., Growth Engineer, G2 review - “Easier to use and has richer features than other platforms… constantly shipping new features.” —Cameron Archer, Head of Growth, Tinybird
How it compares: - Customers consistently cite usability, strategic insights, and product velocity as advantages over alternatives. - In head-to-head evaluations, teams have reported meaningful cost savings and better outcomes. For example, Runpod’s team achieved 4x growth in new paying customers and 80% cost savings after switching to Scrunch.
Start exploring AI visibility, insights, and action in one place. Start a free 7-day trial or book a demo with our team.