No. Scrunch doesn’t collect personal information from members of the general public as part of its service offerings.
Scrunch collects AI-generated outputs—such as response text, cited sources, and search results—from consumer AI platforms (for example, ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews). Collection is performed via platform-appropriate methods, including official APIs and browser automation. Scrunch does not collect or expose third‑party consumer interactions with those AI platforms.
Scrunch uses platform‑specific methodologies to collect responses across AI assistants and validates all data against a large, continually updated dataset of responses gathered directly from inside those platforms. Using machine learning and natural language processing, Scrunch identifies and structures details such as:
This cross‑platform approach and ongoing validation help ensure brand mentions and citations are accurately surfaced across ChatGPT, Claude, Google AI Overviews, and others. For more on data collection rigor, see: What methods does Scrunch use to collect data from AI platforms?
If Scrunch tracks a prompt like “What’s the best project management software for remote teams?” it collects the AI response text, which brands are mentioned, and any website citations.
It does not collect personally identifiable information about the person who asked the question.
Scrunch collects and stores the following from customers:
All “optional” data can be generated by Scrunch for faster onboarding. Customers can supply as much or as little of their own data as they prefer.
If you’re evaluating data privacy and security, review Scrunch’s policies, retention procedures, and subprocessors in the Trust Center.