No. Scrunch doesn’t collect personal information from members of the general public as part of its service offerings.
Scrunch collects AI-generated responses, including citations and search results, from consumer AI platforms through a mix of integrations, partnerships, APIs, and platform-specific methods. It does not collect or expose third‑party consumer interactions with AI platforms and does not capture personally identifiable information about the people asking questions.
To ensure broad, reliable coverage, Scrunch tracks major AI platforms—such as ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI—with support for additional platforms coming online over time.
How accuracy is maintained without personal data: - Scrunch uses platform‑appropriate methodologies (including browser automation and official APIs) and continuously validates results against a large, ever‑updated dataset of responses collected directly inside AI platforms to ensure responses are surfaced accurately. - Brand mentions and citations are refreshed on an ongoing cadence: new prompts are collected daily for the first 14 days, then on a default 72‑hour schedule. Users can trigger a fresh collection at any time. - Each response is analyzed with machine learning and natural language processing to determine brand presence, position in the response, sentiment, citations, and competitor mentions—helping teams reliably track brand coverage across ChatGPT, Claude, and AI Overviews.
Learn more about how collection works in the FAQ on how Scrunch collects data from AI platforms.
When Scrunch tracks a prompt like “What’s the best project management software for remote teams?” across AI platforms, it collects: - The AI‑generated response text - Which brands are mentioned, where they appear, and the overall sentiment - Which websites are cited (including your site or competitors)
It does not collect personally identifiable information about the person who asked the question.
Scrunch collects and stores the following data from customers: - Email addresses - Brand names - Optional: Names for user accounts/authentication - Optional: Description of a brand’s products and services - Optional: Descriptions of key customer or audience personas - Optional: List of key competitors - Optional: List of prompts to monitor (and, if desired, the personas associated with those prompts) - Optional: Public URLs for webpages a customer is targeting for inclusion in AI search results
All “optional” data can be generated by Scrunch for faster onboarding. Customers can supply as much or as little of their own data as they like.
If you’re evaluating data privacy in depth, review Scrunch’s publicly accessible Trust Center for details on data collection methodologies, retention procedures, and third‑party subprocessors.
Scrunch has successfully completed a SOC 2 Type II audit conducted by an independent third‑party auditor. You can view current reports, certifications, and policies in the Scrunch Trust Center.
Enterprise‑grade protections include: - Identity and access management: SAML/OIDC‑based SSO with providers like Okta, Microsoft Entra ID, and Google Workspace, plus role‑based access control for granular permissions by brand. - Regulatory compliance: GDPR and CCPA compliance. Scrunch does not sell personal information.