Does Scrunch collect personal information from people using AI platforms like ChatGPT?
- Also asked as:
- Does Scrunch track individual AI platform users?
- Does Scrunch collect consumer data from AI assistants?
No, Scrunch doesn’t collect personal information from members of the general public as part of its service offerings.
Additional context: Scrunch collects AI responses, including citations and search results, from consumer AI platforms through various integrations, partnerships, APIs, etc. It doesn’t collect or expose third-party consumer interactions with AI platforms.
Example
For example, when Scrunch tracks a prompt like, "What's the best project management software for remote teams?" across AI platforms, it collects the AI-generated response text, which brands are mentioned, and website citations.
It does not collect personally identifiable information about the person who asked the question.
Follow-up question: What data does Scrunch collect from customers?
Scrunch collects and stores the following data from customers:
- Email addresses
- Brand names
- Optional: Names for user accounts/authentication.
- Optional: Description of a brand’s products and services.
- Optional: Descriptions of key customer or audience personas.
- Optional: List of key competitors.
- Optional: List of prompts to monitor for, which can be associated with personas if desired.
- Optional: Public URLs for webpages a customer is targeting for inclusion in AI search results.
All "optional" data listed above can be generated by Scrunch for faster onboarding. Customers can supply as much or as little of their own data as desired.
If concerned about data privacy: Users can review Scrunch’s data handling policies—including data collection methodologies, retention procedures, and third-party subprocessors—through its publicly accessible Trust Center.
Related FAQs
Is Scrunch SOC 2 Type II compliant and what security standards does it meet?
Yes, Scrunch has successfully completed a SOC 2 Type II audit conducted by an independent third-party auditor.
What user roles and permissions are available in Scrunch?
Four user roles are available in Scrunch: Admin, Editor, Viewer, and Guest. Admins have full organizational access, Editors can create and modify content, Viewers have read-only access, and Guests (agency accounts only) see only specific brands. Permissions can be customized per brand for granular control.
What single sign-on (SSO) providers does Scrunch support?
The Scrunch Enterprise plan supports single sign-on (SSO) with major identity providers, including Okta, Microsoft Entra ID (formerly Azure AD), and Google Workspace. Any SAML 2.0 or OIDC-compliant identity provider is also supported.