Does Scrunch use AI in its platform?

Yes. Scrunch uses AI to help you monitor, audit, and improve how your brand shows up across third‑party AI platforms. It’s an AI search product—not a chatbot or content generator—built to understand and optimize how AI systems interpret and recommend your products and services.

How Scrunch’s technology works

Scrunch applies AI in two ways:

• Indirectly: It simulates real consumer interactions with major AI platforms (e.g., asking Perplexity or other LLMs questions) and captures the full responses for analysis. This enables accurate tracking of brand presence, position, sentiment, and citations across AI platforms using pattern matching verified against continuously updated response datasets.
• Directly: It uses AI models for inference to evaluate sentiment, classify topics, extract entities, compare facts between texts, and generate tailored recommendations (e.g., which prompts to track, how to structure competitive monitoring, and how to optimize content for AI).

For delivery, the Agent Experience Platform (AXP) can serve AI‑optimized versions of your pages to AI user agents while preserving the human web experience. This improves how AI platforms reference and cite your content, with changes deployable automatically or via detailed, self‑serve recommendations.

Data handling and privacy

Scrunch runs AI inference either within its own production cloud or through commercial providers (such as OpenAI, Google Cloud Platform Vertex AI, and Together) under configurations that prohibit training or fine‑tuning on your data. Your data is not used to train external AI models.

Technical AI‑readiness checks and auditing

Scrunch includes auditing tools that surface the factors affecting AI visibility and citations. Today, the platform can:

• Map performance by page to show where AI visibility is strong or weak.
• Identify access control issues, content delivery issues, and content quality gaps that limit AI accessibility.
• Diagnose JavaScript delivery problems and metadata relevance that can prevent pages from being cited.
• Reveal page‑specific performance by AI model and highlight prompts where your pages should be cited but aren’t.

These diagnostics feed into optimization workflows that generate or guide AI‑friendly updates, then verify results via ongoing monitoring.

Key product capabilities and plans

Scrunch’s core products work together across the AI search lifecycle:

• Monitoring: Track brand and competitor presence, position, sentiment, and citations across major AI platforms. Filter by topic, persona, funnel stage, country, and more.
• Auditing: Run site mapping and technical checks to pinpoint access, delivery, and content quality issues impacting AI results.
• Optimization: Apply fully automated or fully customizable content updates, including structure and metadata, to improve AI visibility.
• Content delivery (AXP): Automatically detect AI agents and deliver AI‑optimized content to improve referencing and citations without changing the human experience.

Enterprise features include advanced security (e.g., SOC 2 Type II, SAML/OAuth SSO, role‑based access controls), multi‑brand/multi‑region localization, a Data API for internal systems and dashboards, and turnkey analytics. Agencies get a unified workspace, self‑serve with prepopulated data, and an agency partner program with referral rewards and early feature access.

Pricing and trial: - Scrunch offers a 7‑day free trial of the self‑serve Explorer plan. For tiers and details, see the Scrunch pricing page.

Outcomes and customer feedback

Customers report measurable improvements across AI platforms, including: - Higher brand presence and citations - Improved sentiment scores and share of voice versus competitors - Growth in AI‑referred traffic - Reduced costs compared to alternative solutions - Faster, higher conversion rates

They also highlight strong strategic insights, intuitive product usability, responsive support, and rapid product development.

Learn more

• See what Scrunch offers across monitoring, auditing, optimization, and AXP on the overview of Scrunch products for AI search optimization.
• Get a sense of setup speed in how long implementation takes.
• Read how Scrunch measures brand presence across LLMs in how accurate is Scrunch at tracking brand presence.
• Start experimenting with the 7‑day trial on the free trial sign‑up page.