Does Scrunch use AI in its platform?

Yes. Scrunch uses AI in two distinct ways: to collect and analyze responses from third‑party AI platforms (such as Perplexity, ChatGPT, and Google Gemini), and to power features including prompt tracking, competitive monitoring, and AI‑optimized content delivery via Agent Pages.

Scrunch is an AI search analytics product that helps brands monitor and optimize their performance across AI platforms. It is not a chatbot and does not generate content on behalf of users.

How Scrunch uses AI

Indirectly: Scrunch simulates real consumer interactions with major AI platforms (for example, asking Perplexity a question) and records the actual responses to measure brand presence, citations, sentiment, and more.
Directly: Scrunch runs model inference for tasks like sentiment analysis, topic classification, named entity extraction, and factual comparison between texts.

All direct model usage occurs within Scrunch's own cloud environment or via commercial inference providers — including OpenAI, Google Cloud Vertex AI, and Together AI. Each provider operates under terms that explicitly prohibit using customer data for model training or fine‑tuning.

What this enables

Monitoring and insights: Track brand presence, citations, sentiment, and competitive performance across AI platforms including Perplexity, ChatGPT, and Google Gemini. Learn about Monitoring & Insights.
Prompt tracking and competitive monitoring: Generate and manage prompts at scale, compare brand performance over time, and detect competitive shifts in AI‑generated results.
Auditing and optimization: Identify content gaps, on‑page opportunities, and technical changes that can improve AI visibility and citation rates.
AI‑optimized content delivery (Agent Pages): Restructure, enrich, and deliver AI‑friendly versions of key pages so that agents visiting your site can easily parse and present your information. Explore Agent Pages.

Accuracy and coverage

Scrunch collects actual responses from major AI platforms and detects explicit brand mentions using pattern matching validated against continuously updated datasets. See how we measure accuracy.

AI‑readiness checks today

Scrunch helps teams understand and improve AI readiness in three ways:

Identifying content gaps and on‑page opportunities that limit AI visibility and reduce the likelihood of citation.
Highlighting technical changes that improve how AI platforms interpret and cite your pages.
Delivering an AI‑structured version of key content via Agent Pages, so agents can easily parse and present your information accurately.

Data privacy

Scrunch does not train or fine‑tune external AI models using your data. Customer data remains within the Scrunch platform. It is never shared with third‑party AI companies — including OpenAI, Google, or Together AI — for training purposes.

Pricing and trial

Scrunch offers a 7‑day free trial of the self‑serve Core plan. No sales call is required — you can start instantly. Start a free trial or review pricing.

The trial supports a single brand and excludes certain enterprise‑only features such as SSO and the enterprise data API. If you are evaluating Scrunch for an enterprise use case, book a demo to discuss custom evaluation options.