Scrunch is very accurate at tracking brand presence across LLMs because it collects actual AI responses from all major AI platforms and detects explicit brand mentions using pattern matching (regex) verified against continuously updated response datasets. Brand presence is measured as a binary signal—if your brand is explicitly named in a response, it counts. Scrunch does not count citations that merely mention your brand, which provides a truer picture of how consumers experience AI answers.
Scrunch provides clear, decision-ready analytics to understand and grow visibility in AI: - Brand presence percentage across platforms, topics, and time. - Share of voice versus competitors to see where you lead or lag. - Citation tracking and sentiment indicators to understand context and quality of mentions. - AI-referred website traffic trends tied to your AI visibility improvements.
Customers commonly report increased brand presence and citations, improved sentiment scores, greater share of voice versus competitors, growth in AI-referred traffic, and faster, higher conversion rates.
The same collection and verification approach applies across major AI platforms, including popular chatbots and search experiences. By counting only explicit brand mentions from the actual responses returned by these platforms, Scrunch delivers consistent, trustworthy presence metrics you can track over time and benchmark against competitors.
A SaaS brand tracks a set of buying-intent prompts across AI platforms. In Scrunch, their dashboard shows the brand appears in 62% of responses. Behind the scenes, Scrunch detects explicit brand mentions in each response using regex pattern matching. Results are aggregated across prompt variants over 90 days, giving the team stable trends and topic-level views to prioritize optimization.
Customers describe Scrunch as delivering measurable business outcomes by helping them understand and optimize how AI platforms interpret and recommend their products and services. They highlight powerful strategic insights, exceptional product usability and support, and impressive product development velocity.