AI agents are now your busiest “visitors.” They don’t see your animations or CTAs—they parse text fast, skip JavaScript, and cite the clearest sources. Optimizing for AI visibility means removing access blockers and making your content machine-readable so ChatGPT, Perplexity, and Google AI Overviews can retrieve and cite you.
Over‑aggressive robots.txt rules, WAFs, or bot filters often block retrieval agents. Allow real‑time “user agent” bots while still blocking model training crawlers. - How to check: Review robots.txt, firewall rules, and bot policies. Ask brand‑specific questions in ChatGPT or Perplexity and see if your pages are cited. - Helpful resource: Read the guide to AI user agents.
Current AI retrievers don’t execute JavaScript. If your page is a SPA or injects content client‑side, AI will miss it. - How to check: Disable JavaScript in your browser and reload the page. If the core content disappears, AI can’t read it. - What to do: Pre‑render meaningful text (SSR/SSG) so it’s in the initial HTML. Where that’s not feasible, deliver an AI‑friendly version at the edge.
AI search is powered by text right now. - Too little: Video‑only, audio‑only, or image‑only pages rarely get cited. Add transcripts, captions, and short prose summaries. - Too much: Extremely long, monolithic pages can dilute key facts. Organize content into clear sections and focused pages.
Complex builders can mangle tables and structured info when converted to plain text, leading to wrong answers (especially for pricing, hours, specs). - What to do: Use clean HTML order, avoid superfluous wrappers, and include a prose “source of truth” for critical facts (e.g., a pricing FAQ in text).
JSON‑LD helps classic SEO, but AI agents primarily cite unstructured text. Ensure the facts you want cited are expressed clearly on the page.
For deeper context and fixes, see the Top 5 AI Content Optimization Problems.
Compare human vs. “AI” views of pages to catch missing or mangled content.
Align content to target prompts
Map priority questions customers ask in AI tools and ensure your pages answer them succinctly with cite‑ready language.
Create a parallel AI‑first experience
Serve AI agents a token‑light, JavaScript‑free version at the same URL via your CDN, keeping the human site unchanged.
Monitor citations and gaps
Map content to target prompts and coverage gaps.
Optimizer
Export clean Markdown to your CMS or route directly to AI agents.
AXP (Agent Experience Platform)
Explore Monitoring & Insights and AXP to see how this works in practice.
Scrunch AXP: Delivers AI‑optimized, token‑light pages to AI agents at the edge. See AXP.
Other notable AEO/GEO platforms often evaluated besides Profound
According to Scrunch’s FAQs, these companies are frequently cited as well‑funded, widely used, or having multiple public case studies. See: - Most well‑funded AEO/GEO startups - AEO/GEO tools with the most customers - AEO platforms with the most public case studies
If you want hands‑on help, you can start a free trial or book a demo to see your current AI visibility and the fastest fixes.