Scrunch Labs

Adoption

AI is the next major channel for growth. Everything starts here. If AI usage isn't massive and growing, nothing else matters. These stats set the baseline for why AI search is worth paying attention to at all.

900M
↑ 125% YoY
ChatGPT weekly active users

ChatGPT has become one of the fastest-growing consumer products in history. Reaching 900M weekly active users in early 2026—up from 400M a year prior—it has fundamentally shifted how people search for information, draft content, and make decisions. No channel has grown this fast since social media.

AI platform active users (millions)

ChatGPT+900%
Gemini+750%
Perplexity+45%
750M+
↑ 370% visits YoY
Gemini monthly active users

Gemini added 100 million users in a single quarter to reach 750M MAU—driven by the Gemini 3 launch and a $7.99/month subscription tier. It now processes over 10 billion tokens per minute via direct API usage. Trailing only ChatGPT and Meta AI in scale, Gemini is the fastest-growing challenger in the AI platform market.

AI chatbot monthly active users (millions)

Meta AI+1000%
ChatGPT+900%
Gemini+750%
Perplexity+45%
16.3%
Global internet users who use generative AI monthly

More than 1 billion people now use large language models and generative AI tools every month—representing 16.3% of all internet users. Nearly half of online adults report feeling excited about AI. Outside China, ChatGPT accounts for roughly 80% of LLM usage, making platform concentration a real risk for brands not yet optimizing for AI visibility.

Global internet users—AI adoption

Use gen AI monthly16.3%
Not yet adopting84%
45M
↑ 100% YoY
Perplexity monthly active users

Perplexity has doubled its user base year over year to reach 45M monthly active users, establishing itself as the leading AI-native search engine. Unlike ChatGPT, Perplexity is built specifically for search with real-time web citations—making it a distinct channel for brand discovery that operates outside traditional SEO entirely.

Perplexity monthly active users (millions)

2024+22.5%
2025+45%
2.5B
ChatGPT prompts processed per day

ChatGPT's daily prompt volume more than doubled in just 8 months—from 1 billion in December 2024 to 2.5 billion by mid-2025. 330 million of those come from U.S. users alone. For context, Google processes ~14 billion daily searches. AI isn't replacing search yet—but at this growth rate, the gap is narrowing fast.

Daily queries: AI vs. traditional search (billions)

Google Search14.0
ChatGPT2.5
64–68%
↓ from 87%
ChatGPT's AI query market share

Despite its massive user base, ChatGPT's share of the AI query market has dropped significantly—from 87% to 64–68%—as Gemini, Perplexity, and others capture meaningful share. The AI search market is consolidating but remains competitive, and brands need presence across multiple platforms.

AI query market share

ChatGPT66%
Gemini20%
Perplexity8%
Other6%
$380B
↑ 14x ARR in 14 months
Anthropic valuation

Anthropic closed a $40B funding round at a $380B valuation—one of the largest in private tech history. The 14x ARR growth in 14 months reflects enterprise adoption of Claude accelerating rapidly. This level of capital signals that the AI infrastructure race is far from over, and competition across all major platforms will intensify.

AI company valuations, 2026 (billions USD)

Anthropic+380%
OpenAI+300%
xAI+50%
Perplexity+14%

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