If you’re trying to understand how your brand shows up in ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews—and how to improve it—this page pulls together practical resources and tools to help.
Scrunch provides multi-LLM monitoring in one place, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI. Support for Grok is coming soon. Learn more in the multi-LLM coverage FAQ and the supported platforms FAQ.
For a market overview, see the roundup of the 7 best AEO/GEO tools for 2026, which includes Scrunch alongside other platforms like Adobe LLM Optimizer, AthenaHQ, Bluefish, Peec AI, Profound, and Semrush AI Visibility Toolkit.
If you’re evaluating solutions, this buyer’s guide to AEO/GEO products outlines how to make sense of AI-first search, what to measure, and how to refine your approach.
Most teams follow a simple loop: - Measure brand presence and citations across key AI platforms. - Map prompts and personas that reflect your customer journey. - Fix content gaps that cause weak answers or missing citations. - Optimize delivery so AI agents can easily read and cite your content. - Track improvements in brand share-of-voice, sentiment, citations, and agent traffic.
Two resources to help you get started: - The Guide to AI User Agents explains how AI platforms retrieve your content in real time and how to ensure it’s returned and cited—without allowing model training if you prefer. - The Top 5 AI Content Optimization Problems covers the most common, solvable issues that impact AI citations and user experience.
If you want a step-by-step plan, the Guide to Boosting Brand Presence in AI Search walks through a practical workflow for ChatGPT, Perplexity, and Gemini.
Monitor and benchmark across LLMs
Scrunch tracks brand presence, position, sentiment, citations, and competitive presence for your prompts. You can view aggregated performance across platforms or filter by a specific AI model, and inspect the full AI responses for context. Explore the Monitoring & Insights page.
Multi-LLM coverage in one workspace
Track ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI simultaneously, with Grok support coming soon. See the supported platforms FAQ.
Optimize how AI reads and cites your site
Scrunch’s Agent Experience Platform (AXP) automatically converts your website into AI-optimized content for retrieval bots—without changing the human-facing site. It intercepts AI traffic, translates pages into AI-friendly structures, and serves optimized content in real time. It does not affect traditional SEO indexing. Get details in the AXP FAQ.
Track AI agent traffic
See how often different AI models send training, indexer, and retrieval agents to specific pages, and analyze patterns by platform to guide optimization. Learn more in the multi-LLM coverage FAQ.
Guide to AI User Agents
When users ask questions in AI platforms like ChatGPT, AI retrieves content from your site in real time. This guide explains how to ensure your site is optimized to be returned and cited in AI search results, even if you don’t want them to train on your content. Read the Guide to AI User Agents.
Top 5 AI Content Optimization Problems
Optimizing content for citation in AI agents like ChatGPT can be a moving target. Here are the five foundational issues we see most frequently. They’re all solvable—and they’ll improve your regular SEO and user experience too. Read the Top 5 AI Content Optimization Problems.
Guide to Boosting Brand Presence in AI Search
A step-by-step approach to optimizing your brand for AI-powered search like ChatGPT, Perplexity, and Gemini. Read the Guide to Boosting Brand Presence in AI Search.
See how teams use Scrunch to improve visibility, citations, and brand perception in AI platforms. Explore customer stories on the Customers page.
Want to try monitoring and optimization in one place? You can start a 7-day free trial or book a demo with our team.