On March 12th, CEO Chris Andrew spoke at the CMO Summit New York, hosted by the CMO Alliance. Chris broke down the mechanics of AI Search and shared a practical framework for working directly with AI crawlers—so your brand doesn’t get left behind. Special thanks to the CMO Alliance for hosting us!
3 Key Takeaways
- We’re living in a new era of discovery. The way consumers find information is changing—fast. Traditional browsing is being outsourced to AI crawlers and agents at scale. Consumers prefer simplicity and that means answers, not links.
- SEO is evolving, but AI permanently changed the customer journey. AI Search is the fastest growing technology in the world (~1.5 billion users in <1 year). In a world that runs on AI, your customers may never visit your website, their AI agent will.
- With Scrunch, you can optimize for the AI customer journey. Our platform is built around four key capabilities—Monitor, Knowledge Hub, Insights, and Journey Mapping. Scrunch AI exists to ensure that brands are not just visible, but thrive in this new reality.
If you’re looking for a partner to navigate the shift to AI Search, let’s connect!
