takes

List of posts published using the tag takes

By Robert MacCloy

What OpenAI’s ChatGPT Apps SDK means for developers and brands

OpenAI’s new ChatGPT Apps SDK lets developers build interactive apps directly inside ChatGPT. Here’s how it works and what it means for brands.

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By Robert MacCloy

Instant Checkout in ChatGPT: What it means for Ecommerce operators

Reaction to Instant Checkout in ChatGPT: quick thoughts on what’s actually in the launch and what it means for ecommerce operators.

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By Chris Andrew

The end of browsing: How ChatGPT is collapsing the marketing funnel

From endless ads and cluttered recipes to instant AI answers, the internet has shifted. Discover how the collapse of browsing is reshaping traffic, conversions, and why brands must optimize for AI pla...

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By Chris Andrew

Why people are turning to ChatGPT for 'vendor bake-offs'

AI tools like ChatGPT are transforming vendor selection—from wedding planning to enterprise procurement—by delivering instant, side-by-side comparisons that buyers trust. Learn how the bake-off is mov...

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By Chris Andrew

How ChatGPT is quietly replacing review sites

AI is reshaping the marketing landscape: discover how ChatGPT bypasses traditional review sites, changing how brands capture consumer attention and drive sales.

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By Robert MacCloy

The crawl is coming from inside the house

AI browsers are booming and publishers are pushing back. But here’s the real question: Do people want to browse the web any more? Scrunch CTO Robert MacCloy argues the real disruption is changing cons...

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By Chris Andrew

A Tale of Two Webs: Cloudflare’s Pay per crawl aims to save content creators while other businesses race to make more content available

Cloudflare’s “Pay per crawl” is a big step toward a fairer web, giving content creators more control while forcing businesses to rethink how they stay visible in AI discovery. Here’s our take on what’...

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By Tony Posselli

The AI-Powered Agency: How collaboration is being rewired in 2025

AI Search is reshaping agency work. Here's what top partners are doing to stay visible, trusted, and ahead in 2025’s discovery landscape.

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By Chris Andrew

Publishers vs. Platforms: The battle for visibility heats up in 1H’2025

A new WSJ report reveals how AI search is slashing publisher traffic. Discover what’s driving the shift and how brands can adapt with Scrunch AI.

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By Robert MacCloy

AI, Search & Agents: Key takeaways from Google I/O and Microsoft Build 2025

Two of the biggest events in tech, Google I/O 2025 and Microsoft Build 2025 are underway this week. If you’re curious about where AI Search, online discovery, and agentic AI are headed, check out our ...

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By Chris Andrew

Is your best new customer an AI bot?

Shopping no longer starts with search, it starts with AI. Learn how AI agents like ChatGPT and Perplexity are reshaping discovery, and what brands must do to stay in the game.

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By Colleen Tuohy

Navigating the future of search: Insights from the Voices of Search podcast

AI is transforming search and the entire landscape of SEO. As a result, brands must rethink not just how they optimize, but who they're optimizing for. In a special three-part series on the Voices of ...

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By Chris Andrew

4 key takeaways from Scrunch’s research collaboration with Bain & Company

Scrunch AI partnered with Bain & Company to explore how AI agents like ChatGPT and Perplexity are reshaping brand discovery. Learn what marketers must do to stay visible and competitive in the age of ...

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By Chris Andrew

Your most important site visitor is no longer human

As behavior shifts from search to AI, your most important site visitors today are no longer human—they’re the AI bots crawling your content to decide whether your brand gets cited in an answer.

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By Robert MacCloy

Anthropic has released web search for Claude

Claude bucks the trend for recent AI search or "search assistant" features: it makes it clear when it is searching the web, it exposes the search terms being used, and it exposes the underlying search...

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By Wil Armstrong

3 key takeaways from CMO Summit New York

On March 12th, CEO Chris Andrew spoke at the CMO Alliance’s CMO Summit New York. Chris broke down the mechanics of AI Search and shared a practical framework for working directly with AI crawlers and ...

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By Robert MacCloy

Significant updates to ChatGPT Search are coming

ChatGPT's search capabilities are evolving rapidly, with OpenAI shifting away from Bing to in-house search indexing. These changes impact search visibility, SEO strategies, and how AI-powered search r...

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By Robert MacCloy

OpenAI announces Deep Research

OpenAI released Deep Research, an agent that can perform multi-step research for users. Here's some things to know for web and content teams.

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By Robert MacCloy

ChatGPT launches Operator web browser agent

ChatGPT launched their Operator web browser agent today. This is a launch I've been anticipating for a while, so I was excited to try it out. Here are a couple things to know about Operator so far, w...

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By Chris Andrew

CEO Chris Andrew interviewed on CMO Confidential

A CMO Confidential Interview with CEO Chris Andrew. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win “BOT en...

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