New in Scrunch: Find and fix your AI blind spots with Content Gaps

TL;DR

Content Gaps automatically detects when you are missing content for tracked prompts - no manual digging.
See exactly which topics and personas are under-covered, and prioritize by impact and urgency.
Turn insights into AI-optimized pages, then monitor results across AI platforms.

You can optimize your site for AI visitors, but you can’t optimize content that doesn’t exist. If AI can’t find relevant material on your site, it cites someone else. Content Gaps helps you spot and close those blind spots before competitors do.

What Content Gaps does

Auto-detects missing or thin content for the prompts you care about.
Surfaces prioritized opportunities on your Home screen, filterable by topic or persona.
Labels each opportunity Red (no content found), Yellow (limited content), or Green (sufficient content), with a count of at-risk prompts.
Updates continuously as new or improved content is detected, removing items you’ve addressed.

Drill into any listing to review:

The associated prompts (with links to each in Prompts Monitoring)
How many pages match those prompts
The exact URLs, ranked from most cited to least cited, and how many prompts each page matches

You decide what to create or improve—and you can dismiss items that aren’t relevant.

From gap to action plan in seconds

Step 1 - Detect
Scrunch analyzes your tracked prompts and site content to flag gaps automatically.

2) Plan
Click “Take action” to see a prioritized, filterable list by topic and persona.

Step 3 - Create or Optimize

Use Scrunch to generate a targeted version of key pages for specific prompts and personas.
Use Agent Pages to deliver AI-optimized, token-light content directly to AI agents without changing the human web experience.

Step 4 - Measure
Track progress in Scrunch across key dimensions:

Brand presence and competitive presence
Share of voice and response position
Sentiment and citations
AI bot traffic and AI referrals

Trends are tracked across major AI platforms so you always know where you stand.

Why this matters (and how Scrunch is different)

Traditional SEO tools focus on search engine results pages (SERPs). Scrunch tracks your visibility in AI responses themselves, collecting actual answers from major AI platforms including ChatGPT, Perplexity, and Google AI Overviews. It measures brand presence, response position, sentiment, and citations, so you know exactly where you are mentioned, where competitors are winning, and which prompts need new or improved content to earn citations.

Is it user-friendly for SEO and content consultants?

Yes. Scrunch is built for practitioners:

Fast start: Enter your site and Scrunch auto-generates competitors, personas, and topics to seed tracking. Import prompts by CSV or paste keywords; Scrunch converts them to prompts.
Clear prioritization: Focus your roadmap on the highest-impact gaps first.
Practical filters: Work by topic, persona, funnel stage, AI platform, country, and more.
Actionable delivery: Agent Pages translates site content into deployed, AI-optimized pages with no code changes to human-facing pages.
Quick time to value: Many teams are live and collecting data within a day.

Trust, speed, and accuracy

Accurate visibility: Scrunch collects real responses from major AI platforms and detects explicit brand mentions using pattern matching verified against continuously updated datasets.
Responsible AI use: Scrunch uses AI for inference (e.g., sentiment, classification, entity extraction) and runs models in its own environment or with vetted providers under terms that prohibit training on your data. Your data isn’t used to train external AI models.
Enterprise-ready: Support for multi-brand, multi-domain, regions, and localization, plus enterprise security and SSO options.

Getting started

Try it free: Start a 7-day free trial of the self-serve Explorer plan.
See it live: Book a demo to walk through Content Gaps, Optimizer, and AXP with our team.

Already using Scrunch? Log in to see Content Gaps on your Home screen and turn blind spots into wins in AI search.