By Eric Wendt
Last updated: 04.02.2026
Fewer and fewer humans are browsing websites. Instead, they let AI do it for them. Enterprise-scale cloud computing, cybersecurity, and CDN provider Akamai uses Scrunch to automatically serve AI‑optimized content to AI agents—without altering the on‑page experience for human visitors.
“More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high‑intent buyers find and choose us in those channels.”
—Jessie Dawson, Senior Director of Web Strategy & Operations, Akamai
Akamai’s team saw buyer behavior shifting to AI search and began investigating its role in the customer journey. Early data confirmed fast adoption and clear opportunities for brand presence in AI results. Marketing was tasked to prioritize visibility across every evaluation channel—including AI search.
The team needed a reliable way to track how Akamai showed up, benchmark competitors, and improve performance.
“Other platforms had parts of what we needed, but not everything. Scrunch’s platform capabilities set it apart. Other vendors were lagging in terms of the features that Scrunch brings to market really fast.”
—Annalisa Church, VP of Digital Technology, Insights & Operations, Akamai
Akamai chose Scrunch for two reasons: product capabilities and the team’s passion. Scrunch helped the team quickly move from limited visibility to actionable insight:
The differentiator was what came next: turning insights into impact.
“We saw tremendous results after rolling out the Scrunch Agent Experience Platform. The metrics were stunningly distinct.”
—Annalisa Church, VP of Digital Technology, Insights & Operations, Akamai
Scrunch’s Agent Experience Platform (AXP) intercepts AI traffic to Akamai’s site at the CDN layer and delivers AI‑optimized content—without changing the human experience.
How it works in practice: - Intercepts AI user agents (e.g., ChatGPT‑User, PerplexityBot) and routes them to AXP via CDN - Delivers clean, server‑rendered, bot‑friendly HTML with no JavaScript dependency - Requires no changes to Akamai’s JavaScript framework and does not alter traditional search indexing (Googlebot and Bingbot are not routed to AXP)
Akamai began with a subset of pages for its Inference Cloud product. The team first measured baseline performance, then used Scrunch’s Optimizer to synthesize page content from relevant docs and blogs specifically for AI consumption, delivering it to agents via AXP.
Comparing AXP pages to non‑AXP pages between December 1, 2025 and January 19, 2026:
“Believe the hype. We see the data and it clearly shows the benefits. We’re excited to keep expanding our usage of Scrunch and how we use AXP across our site.”
—Annalisa Church, VP of Digital Technology, Insights & Operations, Akamai
Next up for Akamai: Rolling AXP out across the rest of the website.
This case shows how translating website content for AI agents can lift brand presence and citations across AI platforms—key touchpoints in today’s AI‑first buying cycle. For JavaScript‑heavy sites and brands seeking bot‑friendly, pre‑rendered pages, Scrunch AXP serves optimized HTML directly to AI crawlers and retrieval bots while leaving the human experience and SEO indexing unchanged.
Give AI the content it’s looking for. Start a 7‑day free trial or book a demo to see how Scrunch helps you optimize for your website’s VIP visitor: AI.