Yes. Scrunch provides competitive benchmarking across eight major AI platforms—ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI—so you can see exactly how your brand stacks up against competitors in AI responses.
What you can benchmark
Share of voice versus competitors for your key prompts
Brand presence in AI search by percentage over set time periods
Mentions and citations for your brand compared to competitors, aggregated or by individual platform
Cross-platform performance differences to identify where you lead or lag
Source influence via citation tracking, including an “Influence Score” that combines how often a source is cited with how many unique prompts it supports
Competitive benchmarking updates automatically as new data is collected. You can add or remove competitors at any time in the AI Context tab, and changes apply to both current and historical data.
How Scrunch measures competitive impact
Automated monitoring across platforms: Scrunch continuously collects real AI responses using a mix of browser automation and official APIs.
Citation analysis: See which competitor and third‑party pages are driving AI recommendations, plus each source’s Influence Score.
Gap detection: Get notified when AI responses mention competitors but not your brand, so you can prioritize fixes.
Suggested Competitors: Scrunch automatically surfaces brands frequently mentioned alongside yours in AI results, so you can track direct rivals and emerging threats. Learn more in Suggested Competitors.
AI-assisted insights: Scrunch uses AI to help collect responses and generate recommendations for prompt tracking and competitive monitoring. It does not use your data to train external models.
Filters for precise analysis
Drill down by time period, specific competitors, prompts, personas, AI platform, geography, and more. This lets you pinpoint where and why competitors are gaining visibility and how that changes over time.
Example workflows
Competitive presence monitoring: Track how often competitors are mentioned or cited in AI responses for your prompts, and compare to your brand.
AI search trend reporting: Monitor brand and competitor mentions/citations over time to spot momentum shifts.
Prompt drill‑downs: Inspect mentions and citations across your seed prompts and prompt variants, broken out by platform.
Citation tracking: Identify the competitor and third‑party sources most frequently shaping AI responses, ranked by Influence Score.
Automated gap analysis: Get alerts when competitors appear without you, then triage by topic, platform, or persona.
Analytics that show impact versus competitors
Scrunch provides the core visibility analytics you need to measure the impact of AI on your brand relative to peers:
- Share of voice across prompts and platforms
- Brand mentions and citations, with trendlines
- Platform‑level comparisons to see where you’re over‑ or under‑indexed
- Source‑level influence to guide content and optimization priorities
For a broader measurement program, Scrunch also recommends tracking complementary KPIs such as referral traffic from AI responses and AI agent traffic to your site.
Getting started
Track 5–10 competitors for effective benchmarking.
If you’re unsure whom to track, use Suggested Competitors to seed your list.
You can be up and running quickly—many teams deploy and start collecting data within a day.