Which AI platforms and LLMs can Scrunch track and monitor?

Scrunch supports simultaneous tracking across eight major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI. Support for Grok is coming soon. You can track one platform, a custom selection, or all available platforms at once—then analyze results side by side or filtered by platform. See more in the FAQ on multi-LLM coverage.

What you can monitor across platforms

• Brand presence and share of voice versus competitors across tracked prompts. Learn how Scrunch measures AI share of voice.
• Competitive benchmarking across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Copilot, and Meta AI—updated automatically as new data arrives. Details in competitive benchmarking.
• Citations and source quality, including branded, competitor, and third-party sources. Prioritize with Influence Score. See citation sources and Influence Score.
• Placement and sentiment for your brand in AI responses, plus full prompt-level responses for review. See placement tracking and sentiment tracking.
• Change over time with customizable date ranges and filters by persona, funnel stage, geography, prompt, and platform. Learn more about change over time and persona/funnel filters.

How accurate is the tracking?

Scrunch uses platform-appropriate methodologies—browser automation and official APIs—to collect prompt data from ChatGPT, Claude, Google AI Overviews, and other platforms, then validates results against a large, continually updated dataset of responses captured directly inside AI platforms. This ensures the exact responses and citations are surfaced reliably in Scrunch. See data collection methods.

• International support: Tracks prompts and records responses and citations in any language, in every country.
• Refresh cadence: New prompts refresh daily for the first 14 days, then on a default 72-hour cadence. You can trigger a manual refresh at any time.

Analytics that show AI’s impact on brand visibility

• AI Referrals: Connects to GA4 to attribute human visits arriving from AI platforms. Learn about AI referral tracking.
• Agent Traffic: Direct CDN/hosting integrations detect AI bot visits in real time, showing which platforms access your site, what they request, and how often. See bot detection.
• AI Search Trends: Topic-level estimates of AI search volume over time, plus brand and competitor presence. See AI search volume estimates.
• Competitive benchmarking: Share of voice, competitive presence, mentions, and citations—filterable by platform, time period, persona, geography, and more. Details in competitive benchmarking.

How Scrunch’s technology works

• Multi-LLM monitoring: Choose platforms during prompt creation, then analyze in aggregate or by platform. You can also filter results by platform later.
• Collection and modeling: Scrunch gathers responses via official APIs and browser automation as needed, then applies machine learning and NLP to classify presence, position, sentiment, citations, and competitors for each response. See methods.
• Website analytics for AI: AI Referrals (via GA4) measures human traffic from AI; Agent Traffic quantifies bot visits and crawl patterns by AI platform.

AI-readiness and technical delivery

Scrunch’s Agent Experience Platform (AXP) improves how AI crawlers read, understand, and cite your content:

• Bot-friendly HTML and pre-rendered pages are delivered directly to AI user agents; your CDN routes AI traffic to AXP. See serving bot-friendly HTML.
• Makes JavaScript-heavy sites crawlable by removing JS dependencies for AI agents. See JavaScript-heavy sites.
• Helps audit technical and content issues and optimize content for AI consumption, then delivers AI-optimized content directly to agents. Learn what AXP is and how it works in the AXP overview.

Example

Say you track, “Best enterprise customer support platforms.”

• Scrunch collects responses across your selected AI platforms and shows:
• Brand presence and share of voice over your chosen timeframe
• Placement and sentiment for your brand in each response
• Exact citations by brand, competitor, and third-party, plus Influence Score
• Full text of each response with competitive mentions
• You can then compare platforms side by side, filter by persona or funnel stage, and see how performance changes over time.

Follow-ups

• Which LLMs should I prioritize? Scrunch recommends at least ChatGPT and Google AI Overviews due to broad reach; expand to other platforms, then refine based on referral and agent traffic. See multi-LLM guidance.
• How many competitors should I track? For effective benchmarking, Scrunch recommends tracking 5–10 competitors. See competitive benchmarking.