Scrunch currently supports seven major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI. Support for Microsoft Copilot and Grok is coming soon.

For example, if a Scrunch user is monitoring their brand across AI platforms, they can select specific LLMs during prompt creation.
When creating prompts
Users can choose which AI platforms to track—one platform, a custom selection, or all available platforms simultaneously.
When analyzing results
Users can filter data by specific LLMs using the "Add filter" button in the Dashboard, Prompts, and Citations tabs.
Scrunch continuously expands AI support based on two factors: customer feedback and AI referral traffic volume.
Requesting new platform support: If you're seeing significant referral traffic from an AI platform Scrunch doesn't currently support, contact [email protected] with details about the platform and your traffic data.
Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.
Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.
Scrunch tracks AI platform visits in two ways: Agent Traffic monitors AI bots crawling your website in real-time and AI Referrals tracks human visitors who arrive from AI platforms.