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Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.

Additional context: Each persona can also have its own geography settings, so prompts tied to specific personas will use those regional settings.

Example

For example, imagine a Scrunch user tracking air travel prompts wants to focus on budget-conscious travelers.

The user could create a “Budget Traveler" persona in the Customer Personas section of the Context tab in Scrunch.

Scrunch will ask the user for:

• Persona Name: A short identifier
• Description: Background, goals, and motivations written as a narrative
• Country: Required geographic target
• State/Region: Optional geographic refinement
• City: Optional geographic refinement

The Budget Traveler persona might look like this:

"A cost-conscious customer in North America who prioritizes saving money over luxury, asks direct questions, seeks itinerary comparisons, and always wants the best deal."

Scrunch will then generate suggested prompts to track based on the persona, as well as allow the user to assign the persona to prompts they create.

The user will then be able to more easily track prompts for target personas, as well as see how LLMs respond differently based on user intent and location.

Follow-up question: Can I assign multiple personas to the same prompt?

Yes, you can assign multiple personas to the same prompt.