Scrunch lets you create customer personas with distinct characteristics and geographies, then use them to generate targeted prompts, assign personas to existing prompts, and filter all results for focused analysis. Personas pair seamlessly with other filters like funnel stage, country, branded vs non-branded prompts, AI platform, and more, so you can see exactly how AI platforms treat your brand across segments and buyer journeys.
You can add personas in the Customer Personas section of the Context tab. Scrunch will prompt you for: - Persona name: A short identifier - Description: Background, goals, and motivations written as a brief narrative - Country: Required geographic target - State/Region: Optional - City: Optional
Each persona has its own geography settings. Prompts tied to a persona will use that persona’s regional context automatically.
Example persona: “A cost-conscious customer in North America who prioritizes saving money over luxury, asks direct questions, seeks itinerary comparisons, and always wants the best deal.”
Example scenario: A travel brand creates a “Budget Traveler” persona and assigns it to air travel prompts. They can then compare AI responses for Budget Traveler vs. Family Planner personas to see which customer type is more likely to encounter their brand at key funnel stages.
Scrunch supports granular filtering to pinpoint where you win or lose attention: - Branded vs non-branded prompts - Persona - Funnel stage (advice, awareness, evaluation, comparison) - Country - Prompt topic - AI platform - Brand presence in response - Competitor presence in response - Citation owner (Citations tab only) - Custom tags
For example, an airline can discover that budget travelers rarely see their brand during the evaluation stage, revealing a concrete optimization opportunity.
Learn more about filters in the FAQ on filtering by persona and funnel stage.
Use Scrunch’s metrics and filters to systematically find and prioritize opportunities: - Start with non-branded prompts relevant to your category. - Filter by persona, country, and funnel stage to match your target segment. - Surface prompts where competitor presence is high but your brand presence is low. - Review aggregate metrics across platforms, including competitive presence percentages, your brand’s presence over time, and which sources are being cited. - Inspect individual responses to see where and how competitors are mentioned, whether your site is cited, and the sentiment toward each brand.
This workflow helps SEO and content teams quickly spot “prompt gaps” and align new content or AXP updates to capture visibility where it matters.
Learn how Scrunch collects and scores responses in the FAQ on data collection methods.
Scrunch supports prompt tracking in every country and records exact responses and citations for prompts in any language. For AI platforms that support geolocated results (such as ChatGPT, AI Overviews, and Perplexity), you’ll see country-specific outcomes.
Practical example: - Set your primary target country to the US. - Create a “German Enterprise Buyer” persona with Germany selected and add German-language prompts like “Welche ist die beste Projektmanagement-Software?” - Compare how AI platforms respond in the US vs. Germany, including different competitors and cited sources.
Get details in the FAQ on international and multi-language tracking.
Yes. Scrunch uses familiar marketing and SEO concepts—personas, funnel stages, branded vs non-branded queries, competitor mentions, and citations—along with straightforward filtering and clear aggregate metrics. This makes it practical for consultants to: - Segment performance by audience, journey stage, and market - Compare AI platforms side by side - Uncover competitor-led prompts and missing citations - Translate findings into targeted content and site updates