Scrunch recommends creating AI-optimized webpages in two ways: Update existing content via Optimizer and deliver AI-optimized versions of page content via the Agent Experience Platform (AXP).

Additional context: AI-optimized pages are clean, server-rendered HTML with structured summaries, clarified definitions, and no JavaScript dependency—designed for how AI agents actually read and parse content.

Example

For example, imagine a Scrunch user wants to make their product pages more visible in AI search. They have two paths depending on their goals and resources:

1. Optimize existing content: Use Optimizer recommendations to update content manually or let Optimizer restructure pages automatically. Both improve metadata, structure, and content density for AI consumption.

2. Deliver an AI-optimized version directly to LLMs: Enable the Agent Experience Platform. AXP detects AI agent traffic at the CDN level, then serves a clean HTML version while humans see the original site.

Optimizer improves underlying content quality. AXP makes content AI-friendly while preserving the human experience.

Follow-up question: Do I need to rebuild my website to create AI-optimized pages?

No, AXP works at the CDN level to serve an AI-optimized version automatically—no code changes, redesigns, or framework migrations required. Existing pages stay intact.