Scrunch recommends estimating prompt tracking needs using a simple formula: X [number of core topics] × Y [5–8 questions related to each topic] = Z [total prompts to track]. The goal is to capture a representative sample across the customer journey using a mix of branded and non-branded prompts.
As a starting point, most brands get reliable coverage by tracking 15–25 varied prompts across 6–12 topics related to core business themes and customer needs.
For an enterprise SaaS company building its initial prompt set:
Identify core topics
Start with SEO keywords, paid search keywords, and the major product and content areas on your site. Filter to the top 20–30% that are most relevant and most likely to drive demand.
Example: From 3,000 total keywords and site areas, narrowing to the top 25% yields 750 core topics.
Identify related questions
Create 5–8 questions per topic that map to different funnel stages (advice, awareness, evaluation, comparison), include branded and non‑branded variations, and reflect questions seen in SEO research, PPC queries, and sales/success/support conversations.
Example: Six questions per topic.
Calculate total prompts
Multiply topics by questions per topic.
Example: 750 topics × 6 questions = 4,500 prompts.
If you’re tracking a large number of prompts, organize them by topic, persona, funnel stage, and other filters to get clearer reporting and analysis.
Traditional keyword tools estimate query volume from search engines. Scrunch tracks how AI models actually respond to your target prompts:
For trend accuracy, monitor consistently over 2–3 week periods to separate real movement from one‑off fluctuations. See the guidance on tracking visibility changes over time in the related FAQs below.
Use these baselines and benchmarks to understand and improve your AI presence:
Brand presence
Mentions and citations in AI answers overall and by persona, country, topic, platform, funnel stage, or custom tag.
Citations
How often your brand is cited for business‑relevant prompts, and which sources are most frequently cited.
Referral traffic
Visits from AI responses to your pages.
AI traffic
Frequency of LLM agent visits to your site.
Share of voice vs. competitors
Your brand’s presence and citations versus competitors on key prompts.
These metrics help you quantify current visibility, track progress, and focus optimization on high‑priority topics. For step‑by‑step competitive benchmarking, see the share of voice guide linked below.