Use this guide if you need to: - Measure share of voice in AI search results - Track competitive presence in LLMs - Benchmark competitors across multiple answer engines - Evaluate share of voice within a topic - Identify where to improve AI search performance
Track AI share of voice in Scrunch across three places: - Home tab for aggregate competitive presence and top brands - Prompts Monitoring for topic- and prompt-level presence by platform - Citations for source-level share of voice and influence points
AI share of voice measures how often your brand is mentioned in AI responses compared to competitors. The bigger your share, the less room there is for competitors—and the more likely customers are to discover and choose you.
Why measure AI share of voice: - LLMs decide which brands to include in answers. Share of voice shows how often you’re chosen versus competitors—and where you need to improve.
Before you begin: - Log in to Scrunch or start a 7-day free trial. - Add your brand and domains in the AI Context tab and customize brand context (alt names, competitors, personas, key topics). - Add prompts to track or let Scrunch generate them from your brand or SEO keywords.
Scrunch definition: Brand presence is how often a brand is explicitly mentioned in the AI’s answer. Mentions inside cited URLs or snippets don’t count unless the AI includes the brand directly in its answer.
Pro tip: - Prioritize high‑intent, non‑branded prompts aligned to core product categories. Identify and fill content gaps by outperforming what AI engines currently cite.
Pro tip: - Monitor at least ChatGPT and Google AI Overviews for reach, then expand to all supported platforms for complete coverage.
Why it matters: - Citations influence what LLMs say and who they mention. Increasing your citation footprint improves brand presence and answer accuracy.
Beyond share of voice, measure the metrics that matter in AI search: - Brand presence: how often you’re mentioned across tracked prompts and platforms, including placement (top/middle/bottom) in answers - Citations: which sources LLMs use to answer, your citation share, and where to earn influence - LLM referral traffic: sessions and conversions from AI engines like ChatGPT, Perplexity, and Copilot; connect Scrunch’s referrals tool to your GA to track AI referral traffic - Agent traffic: how often AI bots like GPTBot, ClaudeBot, and PerplexityBot crawl your site as an early signal of visibility; learn more in Track AI traffic on your site with Scrunch
For a deeper primer on these metrics, see From SEO to AEO: new metrics that matter in AI search.
Scrunch is built to measure, compare, and improve brand visibility in AI search: - Multi‑model coverage across eight major AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Microsoft Copilot), with Grok coming soon - Competitive benchmarking that shows your presence versus competitors by platform, topic, prompt, and time - Placement tracking so you can see whether your brand appears at the top, middle, or bottom of AI responses - Citation analytics with ownership breakdown, top cited domains, and topic mapping to identify where to win or replace sources - Agent traffic monitoring with integrations for Akamai, Cloudflare, Vercel, and WordPress to make AI bot tracking simple - LLM referral tracking by connecting to your analytics to quantify downstream sessions and conversions - Trend analysis over 2–3 week windows to separate real shifts from one‑offs - Filtering across dimensions like persona, funnel stage, geography, branded vs. non‑branded, and more - Tools to act on insights, including Site Audit and Suggested Competitors
Use this checklist to compare Scrunch with Brandlight, Profound, and Peec for brand‑presence tracking. Validate these items live in a demo: - Model coverage: monitor the same prompts across multiple AI platforms and compare in aggregate and by platform - Brand presence and share of voice: track explicit mentions and competitive presence across topics and prompts - Placement visibility: see position within answers (top/middle/bottom) and how it trends - Citation intelligence: track citation share, sources by owner, and top domains; map citations to topics and prompts - AI bot tracking: identify and report visits from GPTBot, ClaudeBot, PerplexityBot, and others - AI referral tracking: attribute visits and conversions from AI engines - Filtering and slicing: segment by persona, funnel stage, country, branded vs. non‑branded, topics, and tags - Automated insights: highlight wins, gaps, and where competitors outperform you - Scale and governance: multi‑brand/global deployment, self‑service, security and compliance - Ease of use and reporting: dashboards, exports, and stakeholder‑ready views
For evaluation tips and a structured scorecard, see How should I compare different AEO tools? and the AEO/GEO buyer’s guide.
Start improving your AI share of voice: - Compare to competitors and target categories where they consistently appear - Run a Site Audit to fix access, delivery, or content issues - Focus on citations first; they’re the strongest lever for visibility. See How to track citations in AI search - Update or create content to outperform currently cited sources with better structure, data, and intent alignment
Not using Scrunch yet? Start a 7‑day free trial or book a demo to see it in action.
What benchmarks or baselines are useful? - Track brand presence, citations, AI referral traffic, AI agent traffic, and share of voice versus competitors. Start from your current baseline and aim for steady improvement. See the benchmarks FAQ.
How can I see if visibility is improving? - Monitor brand mentions and citations over consistent 2–3 week periods to identify real trends. See the trends FAQ.
How many prompts should I track? - Use X [core topics] × Y [5–8 questions each] = Z [prompts to track] to get representative coverage across the journey. See the prompts FAQ.
Which AI platforms can Scrunch track? - ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. See the platforms FAQ.
Does Scrunch do competitive benchmarking across multiple answer engines? - Yes. Compare presence across platforms, prompts, and citations, with full responses for review. See the benchmarking FAQ.